The SSL Store™: Guidance Of VeriSign Partner Program To More Growth Opportunities

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The SSL Store™ has assisted to online world in order to be partner of VeriSign SSL Certificate to create more growth opportunities including significant amount of customers in SSL Industry. The SSL …

The SSL Store™ has assisted to online world in order to be partner of VeriSign SSL Certificate to create more growth opportunities including significant amount of customers in SSL Industry. The SSL Store™ has announced Guidance of VeriSign Reseller Partner Program to grow online business opportunities.

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  • 1. CASE STUDY THE SSL STORE DEDICATED SSL CERTIFICATE PROVIDER JOINS VERISIGN PARTNER PROGRAM AND INCREASES SALES BY 200% Now from PA R T N E R P R O G R A M
  • 2. CASE STUDY THE SSL STORE SOLUTION SUMMARY Launched in 2009, The SSL Store is a leading provider of SSL Certificates that works with customers in more than 72 countries around the globe. The SSL Store is owned To differentiate itself in a highly competitive marketplace, The SSL and operated by Tuncer and Tuncer, a St. Petersburg, Florida-based corporation Store wanted to create an exceptional that provides a variety of Internet-related products and services, including content online experience that would guide management systems, web-based billing services, and web site development. buyers in selecting the right SSL The SSL Store provides SSL Certificates to a broad range of customers, including Certificates for their needs. The small businesses, universities, and large Fortune 500 companies such as IBM, CVS VeriSign Partner Program, now part Pharmacy, and Panasonic. The company also works with an active base of 400 of Symantec™, provided educational materials and a powerful API to that resellers that provide SSL security to almost 20,000 customers worldwide. helped The SSL Store create a unique, BUSINESS CHALLENGE: MEETING CUSTOMER DEMAND WITH user-friendly ordering process—and a INDUSTRY-LEADING SSL CERTIFICATES Business thriving business. Challenge: ƒ Meet customer demand for When John C. Tuncer founded Tuncer and Tuncer in 1997 he wanted to help, certificates by offering a variety companies create transactional web sites as easily and cost effectively as possible. To of SSL products accomplish this, the company’s team developed a suite of tools that customers could ƒ Provide best-of-breed SSL use to manage online sales, backend billing, and customer-facing content. Certificates to differentiate company As Tuncer and Tuncer’s list of customers grew, John quickly realized that securing in competitive marketplace ƒ Educate non-technically-savvy web sites would be critical to the company’s success. “We started off selling a few customers about the value of SSL Certificates every year, but we discovered that it could become a huge, fast- SSL security growing segment of our business. We just weren’t taking full advantage of the Results: opportunity,” he says. “We were offering a fairly small range of SSL products, and ƒ Increased sales of SSL Certificates by we found it difficult to educate potential buyers about the benefits of SSL security, 200% to date especially since some of them weren’t very technology-savvy. Those things were ƒ Allowed company to achieve a 42% jump in sales in first year, with definitely holding us back.” T meet demand for SSL security, Tuncer, now the company’s chief executive officer,o additional 5 to 7% month-over- created The SSL Store, a web site dedicated to providing SSL Certificates. “T makeo month growth ƒ Enabled company to keep SSL The SSL Store a success, we needed to offer an array of industry-leading products certificate management costs low and provide superior customer education,” he says. “The SSL marketplace can be tough, so we turned to the VeriSign Partner Program to help us stand out and succeed financially.”1
  • 3. CASE STUDY THE VERISIGN PARTNER PROGRAM: USING THE “As soon as we became a VeriSign VERISIGN RESELLER API TO CREATE A SEAMLESS partner and launched The SSL Store, CUSTOMER EXPERIENCE our sales jumped 42 percent over the course of just one year. Since then, Initially, Tuncer and Tuncer partnered with GeoTrust to provide RapidSSL our growth has stayed strong, with Certificates. After the acquisition of GeoTrust in 2006, Tuncer and Tuncer increases of five to seven percent reevaluated its SSL sales strategy, leading it to join the VeriSign Partner Program, every month. That adds up to a growth rate of almost 200 percent now part of Symantec, and launch its new company, The SSL Store. “Consumer to date, despite the challenging confidence and trust are the most important factors in the ecommerce marketplace, economic conditions. While Tuncer and VeriSign SSL is the most trusted brand,” says Tuncer. “The overwhelming and Tuncer’s other web services majority of people recognize the VeriSign checkmark, so becoming a partner was business are holding steady, our SSL essential to helping us realize the full potential of our SSL business.” business continuesChief Executive —John C. Tuncer, to improve.” Along with strong brand recognition, the VeriSign Partner Program supplies a Officer, The SSL Store variety of materials that The SSL Store can use to educate potential buyers about the certificates that will best meet their needs. “They offer us a phenomenal library of content that we can customize. That way, prospects can learn what they need to know without us having to explain it to them one-on-one,” Tuncer says. “Not only that, but the VeriSign Partner Program co-sponsored a seminar we recently put on, and even sent two senior executives to St. Petersburg to speak about the latest security issues. Clearly, they know that customer education matters, and they’ve done a great job helping us.” Once The SSL Store’s customers know what they need, the VeriSign Reseller API makes it easy for them to buy, manage, and renew all of their VeriSign SSL, GeoTrust, and Thawte SSL Certificates in one place. “With the VeriSign API, we were able to create a streamlined ordering process that integrates with all of our backend systems and offers a user-friendly interface,” Tuncer says. “Our customers have told us they love how easy it is to order and manage certificates on our site. In fact, one client even told us he can easily buy certificates from his boat in the middle of the ocean. That seamless purchasing experience helps set us apart in a crowded market.” RESULTS: SIGNIFICANT INCREASES IN SALES DESPITE A CHALLENGING ECONOMY After joining the VeriSign Partner Program, The SSL Store experienced an impressive boost in its SSL sales, followed by strong month-over-month growth. “As soon as we became a VeriSign partner and launched The SSL Store, our sales jumped 42 percent over the course of just one year. Since then, our growth has stayed strong, with increases of five to seven percent every month,” Tuncer says. “That adds up to a growth rate of almost 200 percent to date, despite the challenging economic conditions. While Tuncer and Tuncer’s other web services businesses are holding steady, our SSL business continues to improve.”2
  • 4. CASE STUDY Thanks to the partnership, The SSL Store has been able to expand its portfolio of SSL products and now offers 17 different certificates from VeriSign SSL, GeoTrust, and Thawte. Even though the company sells more types of certificates, The SSL Store has been able to use the VeriSign Reseller API to keep management costs low. “We’re always there to help people complete a transaction if necessary, but for the most part we don’t need to,” Tuncer says. “The VeriSign API has not only helped us keep our customers happy, but it enhances our profitability because we don’t have to hire a lot of customer service representatives. That’s a win-win situation no matter how you look at it.” FUTURE: WORKING WITH VERISIGN PARTNER PROGRAM TO CREATE MORE GROWTH OPPORTUNITIES In the future, The SSL Store plans to expand even more by working with additional resellers and reaching further into the global marketplace for SSL security. “The VeriSign Partner Program has been key to helping us achieve this level of success,” says Tuncer. “We’re excited to continue working with the VeriSign Partner Program to see how our partnership evolves, and how we can work together to grow and see even better results.” ABOUT VERISIGN VeriSign is the trusted provider of Internet infrastructure services for the digital world. Billions of times each day, companies and consumers rely on our Internet infrastructure to communicate and conduct commerce with confidence. Visit us at www.VeriSign.com for more information. © 2010 Symantec Corporation. All rights reserved. The Checkmark Circle logo is the registered trademark of Symantec Corporation. VeriSign, the VeriSign logo, VeriSign Trust and other related marks are the registered trademarks of VeriSign, Inc. and licensed to Symantec Corporation. All other trademarks are property of their respective owners.3