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The 2010 United Nations Climate Change Conference will be held in Cancún , Mexico , from 29 November 2010 to 10 December 2010 .
Oxfam needs to communicate the human impact of climate change across its communications leading up to the summit, and put pressure on global leaders for immediate action on a fair and binding deal that benefits poor countries
How would you use social media to ensure that Oxfam’s messages are heard and understood by the most people?
What kind of multimedia content you would want to use
Which social media you would engage with
How you would approach each social media space
How you would ensure communications were consistent and coherent throughout
How you would best communicate the key messages appropriately