Haiti Online Work

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Haiti Online Work

  1. 1. Haiti: where did you see it?
  2. 2. Haiti: the first truly multimedia emergency? <ul><li>Previous emergencies had some interesting elements, but Haiti provided a platform for online innovation across the board </li></ul><ul><li>Technology sufficiently advanced and successful previous trial runs </li></ul><ul><li>Eyewitness reports nearly all multimedia </li></ul><ul><li>Mobile/phone communication extremely limited – online extremely important </li></ul><ul><li>Aggregation of online content more important than ever </li></ul>
  3. 3. Summary <ul><li>First 24 hours </li></ul><ul><li>Online in the media </li></ul><ul><li>Online fundraising </li></ul><ul><li>Online as critical info gatherer </li></ul><ul><li>Twitter </li></ul><ul><li>Practicalities </li></ul><ul><li>OGB's response </li></ul>
  4. 4. First 24 hours - UGC <ul><li>User-generated content (UGC) from eyewitnesses as critical as ever in first 24 hours </li></ul><ul><li>Online video embedded and spread virally </li></ul>
  5. 5. Online media <ul><li>Sophisticated online coverage: video, audio, galleries, Twitter, UGC, commentary & more </li></ul><ul><li>BBC followed aid from Oxfam in UK to Haiti on video </li></ul><ul><li>Can't match aggregators for sophistication, but value is in contextualising and providing authority </li></ul>
  6. 6. Online to raise funds <ul><li>In less than 48 hours, the American Red Cross had received more than $35m in donations - including $8m directly from texts. </li></ul><ul><li>Their trick was to alert popular celebrities - and let their fans on Twitter do the rest. </li></ul><ul><li>Disasters Emergency Committee: online donations made up £14m of the £25m it raised in the first five days. £8m was raised online after an announcement on Twitter before the TV appeal began. </li></ul><ul><li>Oxfam eBay celebrity auction & other mechanisms for fundraising. </li></ul>
  7. 7. Online for information-gathering: Twitter <ul><li>Top aid agencies updating their latest as it came through on Twitter </li></ul><ul><li>Journalists following for the latest and asking questions via Twitter </li></ul><ul><li>DEC collating all agencies' Twitter output </li></ul><ul><li>NGOs' people on the ground tweeting first-hand info </li></ul><ul><li>In Haiti itself, Carel Pedre, a local celebrity DJ and TV presenter, offered eyewitness reports to international news organisations via his Twitter feed. </li></ul>
  8. 8. Twitter interviews <ul><li>Mobile phone and landline access practically wiped out in Haiti. </li></ul><ul><li>Twitter used by some to conduct interviews direct from the field. </li></ul>
  9. 9. Gathering info online: Haitifeed/Ushahidi <ul><li>Sites rapidly set up to track the crisis and breaking news </li></ul><ul><li>Ushahidi : the most comprehensive and up-to-date crisis map available to the humanitarian community </li></ul><ul><li>Info from Haiti via SMS, Web, Email, Radio, Phone, Twitter, Facebook, Television, List-serves, Live streams, Situation Reports </li></ul><ul><li>Haitifeed : automatically aggregates coverage, blogs and Twitter conversation on Haiti </li></ul>
  10. 10. Online helps in the search efforts <ul><li>By 4pm on 15 Jan, 13,840 people had registered. Around 1,000 of these were individuals saying they were in Haiti but fine; the rest were appeals for the missing. </li></ul><ul><li>Google launched its own version: http://haiticrisis.appspot.com/ </li></ul><ul><li>More than 170,000 people joined the biggest group on Facebook in the first week, and Twitter users retweeted missing person reports. </li></ul>
  11. 11. Practicalities <ul><li>Phone lines down: Skype vital </li></ul><ul><li>Audio reports and photos easiest to get quickly </li></ul><ul><li>Newsflashes out on Twitter before press releases </li></ul><ul><li>Key question: How do we get faster ? </li></ul>
  12. 12. OGB's first response <ul><li>Ian Bray on YouTube </li></ul><ul><li>Describing the situation, appealling for funds – simple & direct </li></ul><ul><li>YouTube homepage </li></ul><ul><li>630,950 views and over £30,000 </li></ul>
  13. 13. Gathering info online - Posterous <ul><li>OI quickly set up Posterous </li></ul><ul><li>Central collection of video/audio/reports </li></ul><ul><li>Crucial for linking & embedding content elsewhere </li></ul>
  14. 14. OGB audio reportage <ul><li>OI used iPadio for 'phlogs' to report the latest </li></ul><ul><li>Audio transfer via phone quicker & easier than video </li></ul>
  15. 15. Embedding content on OGB site <ul><li>Audio blogs embedded </li></ul><ul><li>Eyewitness blogs placed in media and used on-site </li></ul><ul><li>Video media coverage obtained for OGB site </li></ul>
  16. 16. Questions <ul><li>What have you seen that worked/didn't work? </li></ul><ul><li>What could Oxfam have done differently? </li></ul><ul><li>How can we respond more quickly next time? </li></ul>

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