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Digital Reading: New Partners, New Opportunities

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Presentation 25 Jan to the E-media Forum organised by P&A Receivables, AON, and Experian.

Presentation 25 Jan to the E-media Forum organised by P&A Receivables, AON, and Experian.

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    • 1. THE SOUND HORIZON BOOKS 2.0: NEW PARTNERS NEW OPPORTUNITIES Dominic
Pride E‐Media
Forum
 25
January
2011
    • 2. ABOUT THE SOUND HORIZON Dominic
Pride:
Founder
/
Managing

Director •Strategic
Change
 •Innovation
Management •Mobile
/
converged
service
development •Service
Marketing •Partnership
DevelopmentSome
of
our
Clients:
March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 2
    • 3. ABOUT THE SOUND HORIZON Meets Where Insight Execution Dominic
Pride:
Founder
/
Managing

Director •Strategic
Change
 •Innovation
Management •Mobile
/
converged
service
development •Service
Marketing •Partnership
DevelopmentSome
of
our
Clients:
March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 2
    • 4. TODAY’S SESSIONMaking sense of the new digital order for publishers today and tomorrow @thesoundhorizon #EMForumMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 3
    • 5. TODAY’S SESSIONMaking sense of the new digital order for publishers today and tomorrow 1.Getting to grips with digital reading @thesoundhorizon #EMForumMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 3
    • 6. TODAY’S SESSIONMaking sense of the new digital order for publishers today and tomorrow 1.Getting to 2. The digital grips with ecosystem digital reading @thesoundhorizon #EMForumMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 3
    • 7. TODAY’S SESSIONMaking sense of the new digital order for publishers today and tomorrow 1.Getting to 2. The digital 3. Your new grips with ecosystem partners digital reading @thesoundhorizon #EMForumMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 3
    • 8. TODAY’S SESSIONMaking sense of the new digital order for publishers today and tomorrow 1.Getting to 2. The digital 3. Your new 4. New world grips with ecosystem partners new models digital reading @thesoundhorizon #EMForumMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 3
    • 9. TODAY’S SESSIONMaking sense of the new digital order for publishers today and tomorrow 1.Getting to 2. The digital 3. Your new 4. New world 5. Your grips with ecosystem partners new models change digital reading agenda @thesoundhorizon #EMForumMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 3
    • 10. 1. INSIGHTS:GETTING TO GRIPS WITH DIGITAL READING
    • 11. READERS ARE TAKING THE TABLETS..2010 saw significant adoption of standalone e-readers and multifunction tabletswith almost 28m (1) units shipped worldwide IDC: IDC: 10.8M
 17M
 e‐Readers
Shipped
in
2010 Tablets
Shipped
in
2010The
enabled
base
for
digital
reading
is
already
spreading
beyond
early
adopters(1) Source: IDC Worldwide Quarterly Media Tablet and eReader Tracker. http://ow.ly/3IIqr25
January
2011 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 5
    • 12. ..AND WILL SOON BE ADDICTEDKey analyst revises “conservative” forecast upwards as tablets become “must-have”CE devices• Forester:
1/3
of
U.S.
 • While
100+
tablets
 consumers
will
own
a
 prepare
for
launch
in
 tablet
by
2015
(1) 2011(2)
including:• BlackBerry PlayBook Moto XOOMTablet
devices
represent
a
significant
opportunity
for
publishers(1)Forrester Blogs http://ow.ly/3JX12(2)BBC News - CES 2011: Tablets do battle at Las Vegas show http://ow.ly/3IIe925
January
2011 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved.
 6
    • 13. E-BOOKS: A KEY GROWTH AREAWhile physical retail contracts, analysts agree on upswing in revenues fromdigital book sales Global E-Book Revenues 2010-2105 ($Bn) 3.0 R 38% 2.0 G AA $2.80Bn 1.0 $0.97Bn 0 2010 2015Publishers
are
already
creating
new
structures
to
exploit
this
expansionSource: eBook Buying Is About To Spiral Upward - Forrester Research: http://ow.ly/3IH3T25
January
2011 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved.
 7
    • 14. SO WHY IS THE SKY FALLING?25
January
2011 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved.
 8
    • 15. DIGITAL CHALLENGES LIE AHEADMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 16. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other servicesMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 17. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services Digital will not offset the decline in retailMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 18. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services Pricing and margin in Digital will not offset the digital environments decline in retailMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 19. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services Pricing and margin in Digital will not offset the digital environments decline in retail Growth potential forreading beyond e-readersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 20. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services DRM Consumer backlash Pricing and margin in Digital will not offset the digital environments decline in retail Growth potential forreading beyond e-readersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 21. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services DRM Consumer backlash Pricing and margin in Digital will not offset the digital environments decline in retail Growth potential forreading beyond e-readers Competition for authors’ content from other media.March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 22. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services DRM Consumer backlash Pricing and margin in Digital will not offset the digital environments decline in retail Growth potential forreading beyond e-readers Competition for authors’ content from other media. Disintermediation by self- publishing platformsMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 23. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services DRM Consumer backlash Pricing and margin in Digital will not offset the digital environments decline in retail Growth potential forreading beyond e-readers Competition for authors’ content from other media. Disintermediation by self- publishing platforms Competition for audience and revenue in “reading” category.March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 24. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services DRM Consumer backlash Pricing and margin in Digital will not offset the digital environments decline in retail Growth potential forreading beyond e-readers Competition for authors’ content from other media.VCs and disruptivestartups targeting reading Disintermediation by self- publishing platforms Competition for audience and revenue in “reading” category.March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 25. DIGITAL CHALLENGES LIE AHEAD Digital behaviours established by other services DRM Consumer backlash Pricing and margin in Digital will not offset the digital environments decline in retail Growth potential forreading beyond e-readers Competition for authors’ content from other media.VCs and disruptivestartups targeting reading Disintermediation by self- publishing platforms Perpetual, accelerating pace of innovation Competition for audience and revenue in “reading” category.March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 9
    • 26. 2. TO THE DIGITAL ECOSYSTEM
    • 27. UNPRECEDENTED CHANGES AHEAD "The next decade of opportunity.. will be about … helping customers create an "intelligent economy" on top of this mobile, virtual, and social technology platform. In 2011 cloud-based solutions, mobile devices and apps, wireless broadband, virtualization and converged infrastructure, social networking, smart devices, and "big data" analytics — move from early-adopter status to the beginnings of mainstream adoption.” “Welcome to the New Mainstream” : IDC Chief Analyst Frank Gens, Source: IDC: Welcome to the New Mainstream: http://ow.ly/3JnLPMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 11
    • 28. FROM PHYSICAL VALUE CHAIN … Actor 
Create
 Maximise
 
Manage
risk Deliver
 
Sell
book Role work revenues Market
book book •WriOng •Finding
/
 •EdiOng •Storage •Store
mgmt •Revising developing
/
 •PrinOng
/
Binding •Transport
 •Billing •PromoOon placing
talent •Product
MarkeOng (incl.
returns) •Customer
Activity •Release
management •Royalty
 •Account
 service collecOon mgm.t March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 12
    • 29. FROM PHYSICAL VALUE CHAIN … Actor 
Create
 Maximise
 
Manage
risk Deliver
 
Sell
book Role work revenues Market
book book •WriOng •Finding
/
 •EdiOng •Storage •Store
mgmt •Revising developing
/
 •PrinOng
/
Binding •Transport
 •Billing •PromoOon placing
talent •Product
MarkeOng (incl.
returns) •Customer
Activity •Release
management •Royalty
 •Account
 service collecOon mgm.t March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 12
    • 30. …TO DIGITAL VALUE ECOSYSTEM Authors Auto‐ VCs moOve Content Agents Consumer
 Electronics Developers Mobile Networks Consumers App
Stores ISPs Social
 Brands Networks Agencies Digital
Retail Portals AnalyOcs
ProvidersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 13
    • 31. …TO DIGITAL VALUE ECOSYSTEM Authors Auto‐ VCs moOve Content Agents Consumer
 Electronics Developers Mobile Networks Consumers App
Stores ISPs Social
 Brands Networks Agencies Digital
Retail Portals AnalyOcs
ProvidersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 13
    • 32. …TO DIGITAL VALUE ECOSYSTEM Authors Auto‐ VCs moOve Content Agents Consumer
 Electronics Developers Mobile Networks Consumers App
Stores ISPs Social
 Brands Networks Agencies Digital
Retail Portals AnalyOcs
ProvidersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 13
    • 33. …TO DIGITAL VALUE ECOSYSTEM Authors Auto‐ VCs moOve Revenue Agents Consumer
 Electronics Developers Mobile Networks Consumers App
Stores ISPs Social
 Brands Networks Agencies Digital
Retail Portals AnalyOcs
ProvidersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 14
    • 34. …TO DIGITAL VALUE ECOSYSTEM Authors Auto‐ VCs moOve Revenue Agents Consumer
 Electronics Developers Mobile Networks Consumers App
Stores ISPs Social
 Brands Networks Agencies Digital
Retail Portals AnalyOcs
ProvidersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 14
    • 35. …TO DIGITAL VALUE ECOSYSTEM Authors Auto‐ VCs moOve Attention / Agents Engagement Consumer
 Electronics Developers Mobile Networks Consumers App
Stores ISPs Social
 Brands Networks Agencies Digital
Retail Portals AnalyOcs
ProvidersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 15
    • 36. …TO DIGITAL VALUE ECOSYSTEM Authors Auto‐ VCs moOve Attention / Agents Engagement Consumer
 Electronics Developers Mobile Networks Consumers App
Stores ISPs Social
 Brands Networks Agencies Digital
Retail Portals AnalyOcs
ProvidersMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 15
    • 37. WHAT IT MEANS FOR YOUMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 16
    • 38. WHAT IT MEANS FOR YOU• You
are
connected
to
everything – You
are
exposed
to
disruptive
innovationMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 16
    • 39. WHAT IT MEANS FOR YOU• You
are
connected
to
everything – You
are
exposed
to
disruptive
innovation• Control
will
be
impossible – Finding
niches,
collaboration
and
symbiosis
 become
importantMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 16
    • 40. WHAT IT MEANS FOR YOU• You
are
connected
to
everything – You
are
exposed
to
disruptive
innovation• Control
will
be
impossible – Finding
niches,
collaboration
and
symbiosis
 become
important• You
will
have
different
models
for
partners – Each
channel
has
specific
needs
and
driversMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 16
    • 41. 3. DIGITAL ECOSYSTEM PARTNERS
    • 42. YOUR NEW ECOSYSTEM PARTNERSWhat do they need and what can you expect in return ? Digital Retail Consumer Access Agencies Electronics Partners and BrandsThey •Volume •Differentiation •Acquisition •Inventory •Margin •Brand Loyalty •Retention •Audienceneed •Support retail •ARPU •Engagement propositionYouneed •Volume •Distribution •Distribution •Data share •Margin •Placement •Activation •Conversation •Activation •Billing •FeedbackMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 18
    • 43. YOUR NEW ECOSYSTEM PARTNERSWhat do they need and what can you expect in return ? Digital Retail Consumer Access Agencies Electronics Partners and BrandsThey •Volume •Differentiation •Acquisition •Inventory •Margin •Brand Loyalty •Retention •Audienceneed •Support retail •ARPU •Engagement propositionYouneed •Volume •Distribution •Distribution •Data share •Margin •Placement •Activation •Conversation •Activation •Billing •Feedback Your
business
models
and
proposiOons
will
change
depending
on
partner
March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 18
    • 44. e partn ers arYo ur newselling are w •hard s s •acce ory •in vent rv ices. e ed se e of T hey n e futur h s W hat’s t ucts in thi d yo ur pro nt? e env ironm 19
    • 45. THE SOUND HORIZON 4. NEW WORLD, NEW MODELS
    • 46. BOOKS TO E-BOOKS: 1.0 to 1.1? “the
ebook
 [doesn’t]
really
 have
that
much
 to
offer
 consumers
over
 a
physical
book” [publishers
should]
turn
from
the
disruptive
innovations
of
ebooks
and
 ereaders
to
the
creation
of
sustaining
innovations
that
improve
those
 technologies.

Ania
Wieckowski
‐Harvard
Business
Review
Feb
2010March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 21
    • 47. Digital
content
is
 not
a
format
or
 a
replacement
 for
a
physical
 product. 22
    • 48. SERVICES NEED MORE THAN CONTENT 23
    • 49. SERVICES NEED MORE THAN CONTENTContent – Media – User‐generated – Metadata 23
    • 50. SERVICES NEED MORE THAN CONTENTContext – Time
 – Device
/
Environment – LocationContent – Media – User‐generated – Metadata 23
    • 51. SERVICES NEED MORE THAN CONTENTCommunity – Bonds
with
friends – Social
capital – Wisdom
of
crowdsContext – Time
 – Device
/
Environment – LocationContent – Media – User‐generated – Metadata 23
    • 52. SERVICES NEED MORE THAN CONTENTCommunity – Bonds
with
friends – Social
capital – Wisdom
of
crowdsContext – Time
 – Device
/
Environment – LocationContent – Media – User‐generated – MetadataThree
“Cs”
are
needed
to
make
compelling
services
and
apps 23
    • 53. SOCIAL READING IN ACTION 
 
 @Eleanorjb
has
just
 got
to
the
wedding
bit,
but
 she’s
reading
a
paper
book.
 LOL! 24
    • 54. SOCIAL READING IN ACTION
 
 Should
be
revising
Bronte
but
 
 
 @Eleanorjb
has
just
halfway
through
#Eclipse
 got
to
the
wedding
bit,
but
instead.
Just
got
to
the
bit
 she’s
reading
a
paper
book.
where
they
kiss.
hep:// LOL!bit.ly/df 24
    • 55. SOCIAL READING IN ACTION
 
 Should
be
revising
Bronte
but
 
 
 @Eleanorjb
has
just
halfway
through
#Eclipse
 got
to
the
wedding
bit,
but
instead.
Just
got
to
the
bit
 she’s
reading
a
paper
book.
where
they
kiss.
hep:// LOL!bit.ly/df •Content •Context •Community •Audience •Awareness 24
    • 56. CLOUD SERVICE – WHY NOT READING? Syndicated • All

my
reading
in
 the
cloud • Optimised
for
all
of
 Shared my
devices
and
 locations • and
therefore
 reading
styles! • My
reading
comes
 with
me
when
I
 change
devices • Personal
 Investment
 rewarded
by
 recommendations
 Tablet Mobile / In-CarHandheld Netbook E-readerMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 25
    • 57. API MODEL: LEARNING FROM TWITTER • 60K+
applications
/
 services
use
API • “Firehose”
now
for
 commercial
customers • Usage
enabled
by
 open
platform,
not
 service • Why
not
a
books
API?March
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 26
    • 58. THE SOUND HORIZON 5.YOUR CHANGE AGENDA
    • 59. PHYSICAL AND DIGITAL READING RISKRisk Physical DigitalNon
Payment Y YUnsold
Inventory YBankruptcy Y YPhysical
Theh YFraud Y YData
Theh
/
Breach Y YRisk
and
credit
management
will
be
crucial
as
publishers
engage
new
partners
25
January
2011 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved.
 28
    • 60. YOUR ROLE IN THIS TRANSFORMATION?• C
‐
Collaborate – Enable
and
prepare
for
new
partnerships • Control
and
ownership
will
not
be
possible• I
‐
Innovate – Recognise
and
enable
“open”
innovation • Manage
the
associated
risks• A
‐
Anticipate – Plan
for
permanent
change • Plan
to
recognise
new
generatives25
January
2011 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 29
    • 61. Innovation will take place with or without youMarch
19,
2010 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 30
    • 62. THE SOUND HORIZON Thank You! dominic@thesoundhorizon.com www.thesoundhorizon.com slideshare.net/thesoundhorizon @thesoundhorizon #books20 #EMformum Books
2.0
Group
    • 63. COPYRIGHT AND ATTRIBUTIONHere’s the small print. Please read before you get upset about anything. 1.
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and
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You
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Full
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made
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webmaster@thesoundhorizon.com

25
January
2011 Dominic
Pride.
The
Sound
Horizon
2011.
Some
Rights
Reserved. 32

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