Your SlideShare is downloading. ×
0
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Creating successful smartphone apps
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Creating successful smartphone apps

896

Published on

Presentation made at MIDEMNet academy 25 Jan. Tweet comments to me @thesoundhorizon

Presentation made at MIDEMNet academy 25 Jan. Tweet comments to me @thesoundhorizon

Published in: Business, Technology
2 Comments
1 Like
Statistics
Notes
No Downloads
Views
Total Views
896
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
2
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Range and depthApple: 100KGetjar: 59KAndroid: 15KRIM: 4K
  • GRAPHICS:POINTS:
  • Transcript

    • 1. HOW TO CREATE A SUCCESSFUL SMARTPHONE APP<br />Dominic Pride, The Sound Horizon<br />MIDEMNET Academy<br />25 January 2010<br />
    • 2. TODAY’S MIDEMNET ACADEMY SESSION<br />What’s going on with mobile apps?<br />What’s successful in music apps ?<br />What the opportunity for artists?<br />Five steps to app success <br />Q&A<br />Download this presentation at<br />www.midem.com<br />www.m-e-f.org<br />www.thesoundhorizon.com<br />@thesoundhorizon<br />
    • 3. 2009: MOBILE APPS EXPLODE<br /><ul><li>Why now?
    • 4. Smartphone power / experience
    • 5. Unlimited data plans
    • 6. Developer ecosystem
    • 7. Billions of downloads
    • 8. Apple: 3bn to date
    • 9. Getjar: 769m to date
    • 10. Nokia OVI: 1m+ / day
    • 11. Stores everywhere
    • 12. +/-25 stores
    • 13. Handset Brands
    • 14. Network Operators
    • 15. Platforms
    • 16. Independents
    • 17. Significant revenue
    • 18. $2.5 BN in 2009</li></ul>Sources: ,Gartner Inc. Apple, Getjar, Flurry, Nokia, Distimo<br />
    • 19. 2010 AND BEYOND: APPS STAY HOT<br />Mobile Apps In 2013<br /><ul><li>Apps go beyond mobile phones</li></ul> -Handhelds<br /> -Slates<br /> -Consoles<br /> -TVs<br />21.7 BN<br />$29.5 BN<br />Downloads<br />Revenues<br /><ul><li>Smartphones get super-smart while “dumb” phones get smarter</li></ul>2009: Smartphone<br />2010: Superphone<br />Sources: Gartner Inc., Flurry<br />Apps will become the dominant way we interact with content and services<br />
    • 20. WHAT’S DRIVING MUSIC APPS? <br />Creation:<br /><ul><li>Playing
    • 21. Learning
    • 22. Generating</li></ul>Services:<br /><ul><li>Recognition
    • 23. Streaming
    • 24. Radio</li></ul>Interaction:<br /><ul><li>Remixing
    • 25. Scratching
    • 26. Karaoke</li></ul>Artist:<br /><ul><li>Impersonating
    • 27. Games
    • 28. Updates</li></ul>Access:<br /><ul><li>Audio / Video
    • 29. Themed compilation</li></ul>Sources: Apple AppStore / Distimo / The Sound Horizon Analysis <br />Making, discovering and interacting with music are the most popular themes<br />
    • 30. INGREDIENTS FOR SUCESSFUL APPS<br />Most Popular Free (US)*<br />Most Popular Paid (US)*<br />Most Grossing (US)*<br />Pandora<br />WHAT: Interactive streaming<br />WHY:<br />Immersive, personal.<br />Unlimited music and context.<br />Ocarina<br />WHAT:<br />Virtual instrument<br />WHY?:<br />Active engagement.<br />“Perform to the world.”<br />I Am T-Pain<br />WHAT:<br />“Auto-tune” singalong and share<br />WHY?:<br />Active.<br />engagement.<br />Community.<br />1<br />1<br />1<br />Shazam<br />WHAT: Recognition and discovery<br />WHY:<br />Strong mobile utility premium.<br />Innovative use for mobile<br />2<br />2<br />I Am T-Pain<br />WHAT:<br />“Auto-tune”singalong and share<br />WHY?:<br />Active<br />engagement.<br />Community.<br />Guitar Toolkit<br />WHAT:<br />Metronome, chords & tuner<br />WHY?:<br />“Multitool” approach and mobile premium.<br />2<br />*May- December 2009. Sources: Apple AppStore / Distimo<br />
    • 31. APPS = OPPORTUNITIES TO CONNECT<br />Your artists<br />Your innovative app<br />App Stores<br />Your hyper- connected fans<br /><ul><li>Want to engage with artists and other fans
    • 32. Want new ways to use their smartphones
    • 33. Want hit products and differentiation
    • 34. Looking to add value to mobile brand
    • 35. Looking for new and relevant ways to connect with audiences
    • 36. More digital natives!
    • 37. Your chance to entertain mobile fans…</li></ul>then upsell<br />Apps let artists connect with fans and fans connect with each other<br />…..…so what are you waiting for ?<br />
    • 38. Five Steps to Apps Success<br />
    • 39. STEP 1: STRATEGIES FOR SUCCESS<br /><ul><li> Do you need an app?</li></ul> -will your fans use it?<br /><ul><li> Which platforms and where?
    • 40. What’s your key goal? </li></ul> -free vs. premium vs. freemium<br /><ul><li> What will you measure?
    • 41. Is your artist involved?
    • 42. How does it fit your digital strategy?</li></li></ul><li>STEP 2: DESIGN FOR MOBILE<br /><ul><li>Exploit mobility</li></ul> -Location<br /> -Community<br /> -Currency <br /> -Personalisation<br /><ul><li>Recognise the platform</li></ul> -UI and interaction<br /> -Integrate with apps / features<br />
    • 43. STEP 3: BUILD AND TEST YOUR APP<br />Some options for building your app<br />Use (and re-use) web elements! <br />You are the publisher.<br />Test and take quality seriously. Your users will!<br />
    • 44. STEP 4: LAUNCH ON STORE<br /><ul><li>Getting approval</li></ul>-Anticipate and budget time<br /><ul><li>Communication</li></ul> -Be there for questions<br /><ul><li>Take care of details</li></ul> -T&Cs<br /> -Marketing materials<br /> -Target your app<br />
    • 45. STEP 5: PROMOTE AND SUPPORT<br /><ul><li>Pitch for those promo slots</li></ul> -Account manage your stores!<br /><ul><li>Let the product do your marketing</li></ul>-Feedback is precious<br /><ul><li>Mobile Ads</li></ul> -Target relevant handsets<br /><ul><li>Use your existing channels</li></ul> -Tell fans to tell other fans<br />
    • 46. YOUR 5 STEPS TO APP SUCCESS<br />ENTERTAIN US !<br />INVOLVE US! !<br />Harness fan power<br />Support your app store partners<br />Take ownership of quality<br />Innovate<br />Engage <br />Simplify<br /> Have a clear app strategy<br />
    • 47. Let’s talk !<br />sarah@m-e-f.org<br />www.m-e-f.org<br />dominic@thesoundhorizon.com<br />www.thesoundhorizon.com<br />Twitter: @thesoundhorizon<br />
    • 48. 15<br />Application stores & developer programmes<br />In addition to the application stores, many handset manufacturers and operators run their own developer programmes eg RIM’s Alliance Programme, O2’s Litmus and Nokia’s Launchpad. These are communities or ‘innovation incubators’ providing support and feedback for developers, while giving the companies first sight of the most innovative applications.<br />Useful websites:<br />www.wipconnector.com lists app stores and developer programmes<br />www.distimo.com categorises the main app stores by operator/handset <br />Find an ally within each developer programme and ‘network, network, network…’<br />
    • 49. GARTNER INC: PROJECTED APPS GROWTH<br />Source: Gartner Inc. 2010<br />
    • 50. WHERE ARE MUSIC APPS?<br />...not in the top 10 categories overall in Europeor US….<br />…but No.4 in the Apple App Store…<br />…and helping to drive other key categories… <br />.. and adding spice to app stores retail mix!<br />Source: Comscore. 3 month average ending Sept. 09. All App stores. <br />
    • 51. ABOUT MEF<br />Who is MEF?Mobile Entertainment Forum is the leading global trade body representing all parts of the mobile media ecosystem with headquarters in London and regional chapters in Americas, Asia, EMEA and LATAM.<br />Why join? <br /><ul><li> Networking & business development via MEF Connects member events to facilitate market entry
    • 52. MEF working groups addressing key industry issues e.g. Content Sales Reporting
    • 53. Regulation summaries keeping you up-to-speed on regulation affecting your business
    • 54. Access to research via our network of strategic partners</li></ul>Who are members?<br />160 companies from across the value chain including:<br /><ul><li> Network operatorse.g.Vodafone, Telecom Italia, Turkcell, MTN, Orange
    • 55. Content ownerse.g.SonyPictures, Sony Music, BBC, Axel Springer
    • 56. Technology platform providers e.g.24-7 Entertainment, Aspiro, Muzicall, Omnifone, Shazam</li></ul>See www.m-e-f.org for a full list of members.<br />

    ×