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Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
Why community engagement must happen online
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Why community engagement must happen online

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Slides accompanying the presentation given by Sarah Thomas, founder of The Social PR Consultancy, to the Public Sector Community Engagement Forum in Sydney on 8 December 2010

Slides accompanying the presentation given by Sarah Thomas, founder of The Social PR Consultancy, to the Public Sector Community Engagement Forum in Sydney on 8 December 2010

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Transcript

  • 1. Why does community engagement need to happen online?<br />Sarah Thomas<br />
  • 2. Why?<br />
  • 3. 17 million online<br />
  • 4.
  • 5. 80 per cent<br />
  • 6.
  • 7. 2 days every week<br />
  • 8.
  • 9. 9.7 million people<br />
  • 10. 7.5 hours a week<br />
  • 11.
  • 12. 1 in 3 at work<br />
  • 13.
  • 14. 66 per cent<br />
  • 15.
  • 16. &quot;There is only one tool, one platform, one medium that allows the American people to take their government back, and that&apos;s the internet…”<br />
  • 17.
  • 18. Obama raised $639 million<br />McCain raised $360 million<br />Online fundraising 67%<br />&gt; 3 million Facebook friends<br />&gt; 1 billion emails<br />My BO - &gt; 2 million profiles<br />70,000 raised $30 million on pages<br />
  • 19.
  • 20.
  • 21. 1 hour into Presidency<br />
  • 22.
  • 23.
  • 24. What?<br />
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Social networks<br />Corporate social networks<br />Microblogging<br />Blogs<br />Wikis<br />Bookmarking / sharing<br />
  • 33.
  • 34.
  • 35. Who?<br />
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51. How?<br />
  • 52. Online <br />
  • 53.
  • 54. International Association of Public Participation (IAP2) Spectrum of Public Participation spectrum<br />
  • 55.
  • 56. Who do you want to engage with?<br />
  • 57.
  • 58. What do you want to achieve?<br />
  • 59. How will you measure?<br />
  • 60. What if?<br />
  • 61. “If you do not embrace social media soon, the digital divide in your country will be dwarfed by the divide between your country and the rest of the world”<br />Chris Moore, the CIO of Edmonton Canada<br />
  • 62. Risks<br />
  • 63.
  • 64.
  • 65. Questions?<br />
  • 66.
  • 67. Sarah Thomas . www.thesocialpr.co . @sarahsocialpr . 0434 498 078 <br />

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