FROM DESTINATION SOCIAL TO                DISPERSED SOCIAL:                           10 TRENDS IN SOCIAL MEDIAFriday, 18 ...
10 TRENDS IN SOCIAL MEDIA                                 THE RISE OF THE SOCIAL ALGORITHM                                ...
1. THE RISE OF THE SOCIAL                                  ALGORITHM                             THE PROMISE OF THE SOCIAL...
WE’RE NOT QUITE THERE YET                     PRIVACY              CLUNKY       THE COMPLEXITY OF                    CONCE...
BUT NETWORKS ARE CAPTURING                   BETTER DATA ALL THE TIME                                                     ...
BETTER DATA                                        SMARTER ALGORITHMS                                        SOCIAL MEDIA ...
2. UBIQUITOUS: SOCIAL SHOPPING                                     EVERYWHERE                                         GUCC...
2. UBIQUITOUS: SOCIAL SHOPPING                               EVERYWHERE    DIESEL: “LIKE” AND SHARE       PHYSICAL PRODCTS...
2. UBIQUITOUS: (SOCIAL) SHOPPING                               EVERYWHERE                                                T...
3. DYNAMIC: FROM GROUP DISCOUNTS              TO GROUP DYNAMICS                 THE MORE WE ALL TWEET,                  TH...
DYNAMIC: SMARTER, MORE                              FLEXIBLE GROUPS                           FROM FIXED GROUPS TO        ...
4. INTUITIVE: THE EVOLUTION OF                               LOCATION                                  FROM “WHERE I AM”  ...
4. INTUITIVE: CLUSTERING                                CONVERSATIONS                                        FACEBOOK RE-O...
INTUITIVE        UBIQUITOUS         THE FUTURE OF THE   DYNAMIC                              SOCIAL WEBFriday, 18 November...
5. THE RISE OF SOCIAL BUSINESS                   “Last year, business analysts Frost & Sullivan predicted that 5.5        ...
DISRUPTIVE PEER TO PEER START UPSFriday, 18 November 2011
ASOS MARKETPLACE-                   DEMOCRATISING DISTRIBUTION                                      USERS TAKE PICTURES OF...
6. THE CONSUMER AS CURATOR                                       -CREATE YOUR OWN KAISER                      SNEAKERPEDIA...
7. REWARDING SOCIAL SHARING         ASOS VIRTUAL SALES QUEUE-WITH            VIRTUAL QUEUE JUMPING                    UNIQ...
INTUITIVE         UBIQUITOUS           THE FUTURE OF THE        DYNAMIC                                 SOCIAL WEB        ...
8. CONVERGENCE AND BLURRED                            BOUNDARIES    GOOGLE ACQUIRES MOTOROLA   TWITTER BAKED IN TO THE iOS...
9. CROSS DEVICE CONSUMPTION                             46% OF AMERICANS GET NEWS FROM 4-6                               C...
SOCIAL TV                 THE REBIRTH OF LINEAR TV?                                                           “What we’re ...
“AUGMENTED” TELEVISION                                 AND FILM                        APPS THAT SYNCH WITH               ...
10. HTML 5 AND THE RISE OF WEB                              APPS                      FACEBOOK’S HTML 5 APP STORE        H...
INTUITIVE         UBIQUITOUS                                               DYNAMIC                              THE FUTURE...
CONTACT US                                              17 RATHBONE STREET, W1T1L7  PATRICIA McDONALD  patricia.mcdonald@t...
Upcoming SlideShare
Loading in...5
×

From destination social to dispersed social: 10 trends in social media

100,057

Published on

Thoughts on why the new social network won't need to be a destination but will add social context to every on-line interaction, and 10 trends that shed some light on this.

Published in: Technology, Business
14 Comments
280 Likes
Statistics
Notes
No Downloads
Views
Total Views
100,057
On Slideshare
0
From Embeds
0
Number of Embeds
59
Actions
Shares
0
Downloads
0
Comments
14
Likes
280
Embeds 0
No embeds

No notes for slide

From destination social to dispersed social: 10 trends in social media

  1. 1. FROM DESTINATION SOCIAL TO DISPERSED SOCIAL: 10 TRENDS IN SOCIAL MEDIAFriday, 18 November 2011
  2. 2. 10 TRENDS IN SOCIAL MEDIA THE RISE OF THE SOCIAL ALGORITHM (SOCIAL) SELLING EVERYWHERE FROM GROUP DISCOUNTS TO GROUP DYNAMICS THE EVOLUTION OF LOCATION THE RISE OF SOCIAL BUSINESS THE CONSUMER AS CURATOR REWARDING SOCIAL SHARING CONVERGENCE AND BLURRED BOUNDARIES CROSS DEVICE CONSUMPTION HTML 5 AND THE RISE OF WEB APPSFriday, 18 November 2011
  3. 3. 1. THE RISE OF THE SOCIAL ALGORITHM THE PROMISE OF THE SOCIAL WEB: “Social networks will be like air. They will be anywhere and everywhere we need and want them to be” Charlene Li, Altimeter GroupFriday, 18 November 2011
  4. 4. WE’RE NOT QUITE THERE YET PRIVACY CLUNKY THE COMPLEXITY OF CONCERNS INTERFACES INTEGRATING DATASETS “Privacy is not SOCIAL E-COMMERCE a binary state” DATA DATA Danah Boyd, SxSWi COMPLEX ALGORITHMS & FUZZY LOGICFriday, 18 November 2011
  5. 5. BUT NETWORKS ARE CAPTURING BETTER DATA ALL THE TIME NUANCED APPROACHES TO PRIVACY CLOSENESS, RELEVANCE, INTEREST (BAKED INTO THE BROWSER AND OS) DYNAMIC GROUPINGSFriday, 18 November 2011
  6. 6. BETTER DATA SMARTER ALGORITHMS SOCIAL MEDIA THAT IS UBIQUITOUS DYNAMIC INTUITIVEFriday, 18 November 2011
  7. 7. 2. UBIQUITOUS: SOCIAL SHOPPING EVERYWHERE GUCCI STORE EMBEDDED IN THE NY IKEA YOUTUBE STORE TIMES POWERED BY FACEBOOK DATA LIKE, SHARE, TWEET & BUY FROM A PIECE OF DISPLAYFriday, 18 November 2011
  8. 8. 2. UBIQUITOUS: SOCIAL SHOPPING EVERYWHERE DIESEL: “LIKE” AND SHARE PHYSICAL PRODCTS COKE: “LIKE” AND TAG PICTURES VIA RFIDFriday, 18 November 2011
  9. 9. 2. UBIQUITOUS: (SOCIAL) SHOPPING EVERYWHERE TESCO KOREA CHALLENGE: INCREASE DISTRIBUTION WITHOUT BUILDING NEW STORES VIRTUAL STORE IN A METRO STATION USERS COULD “SHOP” BY SMART PHONEFriday, 18 November 2011
  10. 10. 3. DYNAMIC: FROM GROUP DISCOUNTS TO GROUP DYNAMICS THE MORE WE ALL TWEET, THE LOWER THE PRICE CITY-WIDE CAMPAIGNS TO BRING STARBUCKS’ PUMPKIN LATTES TO YOUR AREA FIRSTFriday, 18 November 2011
  11. 11. DYNAMIC: SMARTER, MORE FLEXIBLE GROUPS FROM FIXED GROUPS TO DYNAMIC SWARMS?Friday, 18 November 2011
  12. 12. 4. INTUITIVE: THE EVOLUTION OF LOCATION FROM “WHERE I AM” TO “WHERE I HAVE BEEN ” TO “WHERE I SHOULD BE” TO “WHERE I WILL BE”Friday, 18 November 2011
  13. 13. 4. INTUITIVE: CLUSTERING CONVERSATIONS FACEBOOK RE-ORIENTING THE NEWSFEED AROUND KEY THEMES & TOPICSFriday, 18 November 2011
  14. 14. INTUITIVE UBIQUITOUS THE FUTURE OF THE DYNAMIC SOCIAL WEBFriday, 18 November 2011
  15. 15. 5. THE RISE OF SOCIAL BUSINESS “Last year, business analysts Frost & Sullivan predicted that 5.5 million Europeans will be part of a car sharing scheme in 2016,....this will give Europe some 77, 000 shared vehicles. It’s no surprise then, that automakers are moving quickly to ensure that they have some control over such a booming industry” The Independent, 13/05/2011Friday, 18 November 2011
  16. 16. DISRUPTIVE PEER TO PEER START UPSFriday, 18 November 2011
  17. 17. ASOS MARKETPLACE- DEMOCRATISING DISTRIBUTION USERS TAKE PICTURES OF CLOTHES THEY WANT TO SELL THEIR OWN DESIGNS/ VINTAGE/SECOND HAND UPLOAD & PRICE THE OUTFITS THEY CAN THEN SELL THEM (WITH A 10% FEE TO ASOS)Friday, 18 November 2011
  18. 18. 6. THE CONSUMER AS CURATOR -CREATE YOUR OWN KAISER SNEAKERPEDIA CHIEFS ALBUM -CHOOSE TRACKS, ARTWORK, ETC -SELL TO OTHER FANS, MAKING £1 ON EVERY SALEFriday, 18 November 2011
  19. 19. 7. REWARDING SOCIAL SHARING ASOS VIRTUAL SALES QUEUE-WITH VIRTUAL QUEUE JUMPING UNIQLO LUCKY LINE MECHANICS USERS TWEETED TO ENTER THE LINE- EVERY 26TH TWEET WON A PRIZEFriday, 18 November 2011
  20. 20. INTUITIVE UBIQUITOUS THE FUTURE OF THE DYNAMIC SOCIAL WEB HARD-WIRED INTO BUSINESS MODELSFriday, 18 November 2011
  21. 21. 8. CONVERGENCE AND BLURRED BOUNDARIES GOOGLE ACQUIRES MOTOROLA TWITTER BAKED IN TO THE iOS THE “FACEBOOK PHONE” CHROMEBOOK THE “SOCIAL BROWSER” FACEBOOK AND WEB OS??Friday, 18 November 2011
  22. 22. 9. CROSS DEVICE CONSUMPTION 46% OF AMERICANS GET NEWS FROM 4-6 CHANNELS OVER COURSE OF A DAY 59% GET NEWS FROM A COMBINATION OF ON AND OFF-LINE SOURCES Source: Pew ResearchFriday, 18 November 2011
  23. 23. SOCIAL TV THE REBIRTH OF LINEAR TV? “What we’re seeing now is that Twitter is, in fact, about flocking audiences back to a shared experience, and that usually means a live one” Chloe Sladden, twitter MTV VMA Awards TwitalyserFriday, 18 November 2011
  24. 24. “AUGMENTED” TELEVISION AND FILM APPS THAT SYNCH WITH TELEVISION PROGRAMMING HONDA “JAZZ” COMMERCIAL WHERE USERS CAN “CATCH” CHARACTERS FROM THE TVC WITH AN iPHONE APPFriday, 18 November 2011
  25. 25. 10. HTML 5 AND THE RISE OF WEB APPS FACEBOOK’S HTML 5 APP STORE HTML 5 MAGAZINES OPEN SOURCE, CROSS PLATFORM WEB LANGUAGE DELIVERING APP-LIKE EXPERIENCES IN BROWSERFriday, 18 November 2011
  26. 26. INTUITIVE UBIQUITOUS DYNAMIC THE FUTURE OF THE SOCIAL WEB HARD-WIRED INTO BUSINESS SEAMLESS MODELSFriday, 18 November 2011
  27. 27. CONTACT US 17 RATHBONE STREET, W1T1L7 PATRICIA McDONALD patricia.mcdonald@thesocialpractice.co.uk @patsmc STEVE PARKER steve.parker@thesocialpractice.co.uk @parkersteve thesocialpractice.co.uk @social_practiceFriday, 18 November 2011

×