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From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
From destination social to dispersed social: 10 trends in social media
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From destination social to dispersed social: 10 trends in social media

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Thoughts on why the new social network won't need to be a destination but will add social context to every on-line interaction, and 10 trends that shed some light on this.

Thoughts on why the new social network won't need to be a destination but will add social context to every on-line interaction, and 10 trends that shed some light on this.

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  • 1. FROM DESTINATION SOCIAL TO DISPERSED SOCIAL: 10 TRENDS IN SOCIAL MEDIAFriday, 18 November 2011
  • 2. 10 TRENDS IN SOCIAL MEDIA THE RISE OF THE SOCIAL ALGORITHM (SOCIAL) SELLING EVERYWHERE FROM GROUP DISCOUNTS TO GROUP DYNAMICS THE EVOLUTION OF LOCATION THE RISE OF SOCIAL BUSINESS THE CONSUMER AS CURATOR REWARDING SOCIAL SHARING CONVERGENCE AND BLURRED BOUNDARIES CROSS DEVICE CONSUMPTION HTML 5 AND THE RISE OF WEB APPSFriday, 18 November 2011
  • 3. 1. THE RISE OF THE SOCIAL ALGORITHM THE PROMISE OF THE SOCIAL WEB: “Social networks will be like air. They will be anywhere and everywhere we need and want them to be” Charlene Li, Altimeter GroupFriday, 18 November 2011
  • 4. WE’RE NOT QUITE THERE YET PRIVACY CLUNKY THE COMPLEXITY OF CONCERNS INTERFACES INTEGRATING DATASETS “Privacy is not SOCIAL E-COMMERCE a binary state” DATA DATA Danah Boyd, SxSWi COMPLEX ALGORITHMS & FUZZY LOGICFriday, 18 November 2011
  • 5. BUT NETWORKS ARE CAPTURING BETTER DATA ALL THE TIME NUANCED APPROACHES TO PRIVACY CLOSENESS, RELEVANCE, INTEREST (BAKED INTO THE BROWSER AND OS) DYNAMIC GROUPINGSFriday, 18 November 2011
  • 6. BETTER DATA SMARTER ALGORITHMS SOCIAL MEDIA THAT IS UBIQUITOUS DYNAMIC INTUITIVEFriday, 18 November 2011
  • 7. 2. UBIQUITOUS: SOCIAL SHOPPING EVERYWHERE GUCCI STORE EMBEDDED IN THE NY IKEA YOUTUBE STORE TIMES POWERED BY FACEBOOK DATA LIKE, SHARE, TWEET & BUY FROM A PIECE OF DISPLAYFriday, 18 November 2011
  • 8. 2. UBIQUITOUS: SOCIAL SHOPPING EVERYWHERE DIESEL: “LIKE” AND SHARE PHYSICAL PRODCTS COKE: “LIKE” AND TAG PICTURES VIA RFIDFriday, 18 November 2011
  • 9. 2. UBIQUITOUS: (SOCIAL) SHOPPING EVERYWHERE TESCO KOREA CHALLENGE: INCREASE DISTRIBUTION WITHOUT BUILDING NEW STORES VIRTUAL STORE IN A METRO STATION USERS COULD “SHOP” BY SMART PHONEFriday, 18 November 2011
  • 10. 3. DYNAMIC: FROM GROUP DISCOUNTS TO GROUP DYNAMICS THE MORE WE ALL TWEET, THE LOWER THE PRICE CITY-WIDE CAMPAIGNS TO BRING STARBUCKS’ PUMPKIN LATTES TO YOUR AREA FIRSTFriday, 18 November 2011
  • 11. DYNAMIC: SMARTER, MORE FLEXIBLE GROUPS FROM FIXED GROUPS TO DYNAMIC SWARMS?Friday, 18 November 2011
  • 12. 4. INTUITIVE: THE EVOLUTION OF LOCATION FROM “WHERE I AM” TO “WHERE I HAVE BEEN ” TO “WHERE I SHOULD BE” TO “WHERE I WILL BE”Friday, 18 November 2011
  • 13. 4. INTUITIVE: CLUSTERING CONVERSATIONS FACEBOOK RE-ORIENTING THE NEWSFEED AROUND KEY THEMES & TOPICSFriday, 18 November 2011
  • 14. INTUITIVE UBIQUITOUS THE FUTURE OF THE DYNAMIC SOCIAL WEBFriday, 18 November 2011
  • 15. 5. THE RISE OF SOCIAL BUSINESS “Last year, business analysts Frost & Sullivan predicted that 5.5 million Europeans will be part of a car sharing scheme in 2016,....this will give Europe some 77, 000 shared vehicles. It’s no surprise then, that automakers are moving quickly to ensure that they have some control over such a booming industry” The Independent, 13/05/2011Friday, 18 November 2011
  • 16. DISRUPTIVE PEER TO PEER START UPSFriday, 18 November 2011
  • 17. ASOS MARKETPLACE- DEMOCRATISING DISTRIBUTION USERS TAKE PICTURES OF CLOTHES THEY WANT TO SELL THEIR OWN DESIGNS/ VINTAGE/SECOND HAND UPLOAD & PRICE THE OUTFITS THEY CAN THEN SELL THEM (WITH A 10% FEE TO ASOS)Friday, 18 November 2011
  • 18. 6. THE CONSUMER AS CURATOR -CREATE YOUR OWN KAISER SNEAKERPEDIA CHIEFS ALBUM -CHOOSE TRACKS, ARTWORK, ETC -SELL TO OTHER FANS, MAKING £1 ON EVERY SALEFriday, 18 November 2011
  • 19. 7. REWARDING SOCIAL SHARING ASOS VIRTUAL SALES QUEUE-WITH VIRTUAL QUEUE JUMPING UNIQLO LUCKY LINE MECHANICS USERS TWEETED TO ENTER THE LINE- EVERY 26TH TWEET WON A PRIZEFriday, 18 November 2011
  • 20. INTUITIVE UBIQUITOUS THE FUTURE OF THE DYNAMIC SOCIAL WEB HARD-WIRED INTO BUSINESS MODELSFriday, 18 November 2011
  • 21. 8. CONVERGENCE AND BLURRED BOUNDARIES GOOGLE ACQUIRES MOTOROLA TWITTER BAKED IN TO THE iOS THE “FACEBOOK PHONE” CHROMEBOOK THE “SOCIAL BROWSER” FACEBOOK AND WEB OS??Friday, 18 November 2011
  • 22. 9. CROSS DEVICE CONSUMPTION 46% OF AMERICANS GET NEWS FROM 4-6 CHANNELS OVER COURSE OF A DAY 59% GET NEWS FROM A COMBINATION OF ON AND OFF-LINE SOURCES Source: Pew ResearchFriday, 18 November 2011
  • 23. SOCIAL TV THE REBIRTH OF LINEAR TV? “What we’re seeing now is that Twitter is, in fact, about flocking audiences back to a shared experience, and that usually means a live one” Chloe Sladden, twitter MTV VMA Awards TwitalyserFriday, 18 November 2011
  • 24. “AUGMENTED” TELEVISION AND FILM APPS THAT SYNCH WITH TELEVISION PROGRAMMING HONDA “JAZZ” COMMERCIAL WHERE USERS CAN “CATCH” CHARACTERS FROM THE TVC WITH AN iPHONE APPFriday, 18 November 2011
  • 25. 10. HTML 5 AND THE RISE OF WEB APPS FACEBOOK’S HTML 5 APP STORE HTML 5 MAGAZINES OPEN SOURCE, CROSS PLATFORM WEB LANGUAGE DELIVERING APP-LIKE EXPERIENCES IN BROWSERFriday, 18 November 2011
  • 26. INTUITIVE UBIQUITOUS DYNAMIC THE FUTURE OF THE SOCIAL WEB HARD-WIRED INTO BUSINESS SEAMLESS MODELSFriday, 18 November 2011
  • 27. CONTACT US 17 RATHBONE STREET, W1T1L7 PATRICIA McDONALD patricia.mcdonald@thesocialpractice.co.uk @patsmc STEVE PARKER steve.parker@thesocialpractice.co.uk @parkersteve thesocialpractice.co.uk @social_practiceFriday, 18 November 2011

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