Blogging<br />Your platform <br />Spreading the word & <br />Your community<br />Mike McGrail<br />
Technorati searches over 70 Million blogs <br />
Meaning YOURS is ONE in 70 Million<br />(at least)<br />
Is anybody listening?!?<br />
Rule Number 1…<br />Differentiate<br />
Good<br />
Not Good<br />
Rule Number 2…<br />Start Strong!!!<br />
<ul><li>Make it look pretty
Build your ‘About’ Page
Write at least 4 ‘pillar’ articles</li></ul>Content =<br />
Title<br />Tagging<br />Excerpt<br />
Rule Number 3…<br />Be Loud!!!<br />
Rule Number 4…<br />Don’t Stop!!!<br />
<ul><li>Don’t over egg it
Be original
Short posts are fine
Split long posts
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Blogging Overview

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This is a presentation I made at the recent JCI Social Media Academy

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Blogging Overview

  1. 1. Blogging<br />Your platform <br />Spreading the word & <br />Your community<br />Mike McGrail<br />
  2. 2. Technorati searches over 70 Million blogs <br />
  3. 3. Meaning YOURS is ONE in 70 Million<br />(at least)<br />
  4. 4. Is anybody listening?!?<br />
  5. 5. Rule Number 1…<br />Differentiate<br />
  6. 6. Good<br />
  7. 7. Not Good<br />
  8. 8. Rule Number 2…<br />Start Strong!!!<br />
  9. 9. <ul><li>Make it look pretty
  10. 10. Build your ‘About’ Page
  11. 11. Write at least 4 ‘pillar’ articles</li></ul>Content =<br />
  12. 12. Title<br />Tagging<br />Excerpt<br />
  13. 13.
  14. 14. Rule Number 3…<br />Be Loud!!!<br />
  15. 15.
  16. 16. Rule Number 4…<br />Don’t Stop!!!<br />
  17. 17. <ul><li>Don’t over egg it
  18. 18. Be original
  19. 19. Short posts are fine
  20. 20. Split long posts
  21. 21. Always be true to your style</li></li></ul><li>Rule Number 5…<br />Spread the Love!!!<br />
  22. 22.
  23. 23. Rule Number 6…<br />React, Adapt & Engage<br />
  24. 24. A<br />&<br />
  25. 25. Contact Me<br />Twitter - @mike_mcgrail<br />(You can get Dave on @social_penguin)<br />Email – mike.mcgrail@bigpartnership.co.uk<br />
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