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The Sweet Spot - Webit2011 Sofia Bulgaria

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Presenting on The Sweet Spot at Webit2011 in Sofia, Bulgaria. Nathaniel Hansen of The Socializers

Presenting on The Sweet Spot at Webit2011 in Sofia, Bulgaria. Nathaniel Hansen of The Socializers

Published in: Technology, Business

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  • 1. Finding your Sweet Spot Why it takes Technology AND People to succeed in the Social WebNathaniel HansenEleftherios Hatziioannou
  • 2. What does a customer, marketer and CEOhave in common? Challenges, Innovation, Creativity Self- Actualization Prestige, Status Ego (esteem) Love, Acceptance Social (Belonging) Physical Safety, Economic Security Safety/Security Water, Food, Sleep… Survival Maslow’s Hierarchy of Needs
  • 3. What is it that people love doing?
  • 4. What`s Facebookgot to do with it?
  • 5. How does this impact Marketing and Communications?
  • 6. What happened to my TARGET GROUP?
  • 7. How can I use social media for my business? Sales/ R&D Production Marketing Service Open (Mass Social Customer Innovation Customization Commerce/ Service 2.0 Community Prosumer) Group Buying
  • 8. How can we become a SOCIAL BUSINESS? Sales/Marke R&D Production ting Service Open (Mass Social Customer Innovation Customization Commerce/ Service 2.0 Community Prosumer) Group Buying
  • 9. How can we become a SOCIAL BUSINESS?
  • 10. Is it just another campaign?
  • 11. How can we get there? WIN LEARN/ ADAPT ENTER/ BUILD ACT YOUR STRATEGY LISTEN
  • 12. How can I listen and identify warm leads?
  • 13. How can I use social intel to build my STRATEGY?
  • 14. Which tools can we use to get things done?
  • 15. Why is it important to LEARN/ADAPT?
  • 16. What does it take to be a leader in the social web?
  • 17. Which new roles have emerged?
  • 18. WTF is a SOCIAL MEDIA MANAGER? R&D Prospects PR Customers Marketing Social Media Key Influencers Sales Manager HR Stakeholders Legal Competitors PM
  • 19. Lessons learned #1: Knowledge
  • 20. Lesson learned #2: Simplicity.The name of your CEO Google Search I’m Feeling Lucky
  • 21. Lesson learned #3: Not about the MONEY.
  • 22. Lesson learned #4: CONNECTIONS.
  • 23. “One machinecan do the workof 50 ordinary men.No machine cando the work of oneextraordinary man.”~Elbert Hubbard
  • 24. Nathaniel HansenEleftherios Hatziioannou