From Wall Street to Love Street workshop at Istanbul

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Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 8, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 8, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

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Transcript

  • 1. Eleftherios Hatziioannou Nathaniel Hansen
  • 2.  
  • 3. MEETING TONY HSIEH CEO OF ZAPPOS
  • 4.  
  • 5. PASSIONATE TEAM NOT JUST AN AGENCY
  • 6. NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Stakeholders Competitors Social Media Manager
  • 7. ORGANIZE YOUR SOCIAL MEDIA ENGAGEMENT
  • 8. #SOCIAL MEDIA POLICY
  • 9. UNDERSTAND YOUR OWN BUSINESS FIRST
  • 10. IT`S A LONG-TERM PROCESS
  • 11. GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
  • 12.  
  • 13. TAP INTO THE WORLD WIDE MIND
  • 14. GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
  • 15. IDENTIFY THE INFLUENCERS
  • 16.  
  • 17. WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Production (Mass Customization Prosumer) Service Customer Service 2.0
  • 18. SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
  • 19. SIZE DOESN`T ALWAYS MATTER #KPIs
  • 20. #VIEWS #SUBSCRIBERS #MENTIONS #REVIEWS #FANS/ FOLLOWERS #QUESTIONS ANSWERED #LIKES RATIO OF POSITIVE/ NEGATIVE FEEDBACK #COMMENTS SHARE OF VOICE
  • 21.  
  • 22. WHO DELIVERS QUALITY CONTENT
  • 23. INTO QUALITY CONTENT
  • 24. A THOUSAND TRUE FRIENDS
  • 25.  
  • 26. USE TOOLS TO SIMPLIFY YOUR WORK/LIFE
  • 27. ADJUST MESSAGE TO WHEREVER YOU ENGAGE
  • 28. WHAT YOU SHOULD BE. AND WHAT NOT!
  • 29.  
  • 30. Social Engagement CONNECT THE DOTS IN A HOLISTIC SYSTEM Support Customer Community SALES
  • 31.  
  • 32.