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From Wall Street to Love Street
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From Wall Street to Love Street

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Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 7, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

Presented at the "Hello, I Love You" conference - http://www.marketingsummitistanbul.com - in Istanbul, Turkey on Dec 7, 2011. Eleftherios Hatziioannou and Nathaniel Hansen.

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From Wall Street to Love Street Presentation Transcript

  • 1. Eleftherios Hatziioannou Nathaniel Hansen
  • 2. STOP DOUBTING – IT`S REAL!
  • 3. RELATIONSHIPS CREATE TRANSACTIONS
  • 4. MEETING TONY HSIEH CEO OF ZAPPOS
  • 5.  
  • 6. GET THERE STEP-BY-STEP! WIN LEARN / ADAPT ENTER / ACT BUILD YOUR STRATEGY LISTEN
  • 7. UNDERSTAND YOUR OWN BUSINESS FIRST
  • 8. IT`S A LONG-TERM PROCESS
  • 9.  
  • 10. TAP INTO THE WORLD WIDE MIND
  • 11. GATHER AND STRUCTURE DATA VIA SOCIAL INTELLIGENCE
  • 12.  
  • 13. WHAT DO YOU WANT TO DO IN SOCIAL BUSINESS? R&D Open Innovation Community Sales/ Marketing Social Commerce/ Group Buying Production (Mass Customization Prosumer) Service Customer Service 2.0
  • 14. SELECT PLATFORMS LESS CAN BE MORE BRAND FIT TARGET GROUP REACH INFLUENCER
  • 15. #SOCIAL MEDIA POLICY
  • 16.  
  • 17. PASSIONATE TEAM NOT JUST AN AGENCY
  • 18. NEW ROLES HAVE EMERGED THE SOCIAL MEDIA MANAGER R&D PR Marketing Sales HR Legal PM Prospects Customers Key Influencers Stakeholders Competitors Social Media Manager
  • 19. SIZE DOESN`T ALWAYS MATTER #KPIs
  • 20.  
  • 21. USE TOOLS TO SIMPLIFY YOUR WORK/LIFE
  • 22. ADJUST MESSAGE TO WHEREVER YOU ENGAGE
  • 23. OPTIONS FOR HOW TO SHOW UP Graphic by Jess3.com
  • 24.  
  • 25. IT`S NOT ABOUT YOU IT`S ABOUT THEM
  • 26. ONCE THE BASICS WORK SHINE
  • 27.  
  • 28.  
  • 29.