Affordable Social Marketing                   The Social Cities Guide                  Bonding Business and Customers Toge...
Affordable Social Marketing                    The Social Cities Guide                   Bonding Business and Customers To...
Affordable Social Marketing                    The Social Cities Guide                  Bonding Business and Customers Tog...
Affordable Social Marketing                    The Social Cities Guide                  Bonding Business and Customers Tog...
Affordable Social Marketing                   The Social Cities Guide                  Bonding Business and Customers Toge...
Affordable Social Marketing                    The Social Cities Guide                  Bonding Business and Customers Tog...
Affordable Social Marketing                     The Social Cities Guide                   Bonding Business and Customers T...
Affordable Social Marketing                    The Social Cities Guide                  Bonding Business and Customers Tog...
Affordable Social Marketing                     The Social Cities Guide                   Bonding Business and Customers T...
Affordable Social Marketing                    The Social Cities Guide                  Bonding Business and Customers Tog...
Affordable Social Marketing             The Social Cities Guide            Bonding Business and Customers TogetherBut! Tha...
Affordable Social Marketing             The Social Cities Guide            Bonding Business and Customers TogetherThen the...
Affordable Social Marketing                    The Social Cities Guide                  Bonding Business and Customers Tog...
Affordable Social Marketing The Social Cities GuideBonding Business and Customers Together
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THE SOCIAL CITIES - NEW APPROACH TO GETTING TRAFFIC TO YOUR BUSINESS WITHOUT PAYING A FORTUNE FOR IT VIA PAID TWEETS

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This Ebook was written to bring those with a business or personal message a creative way to get it to their targeted masses. With the use of social media and a specified social media strategy, this ebook introduces beginners in business a great way to get targeted traffic. This ebook is an introduction and step 1 of getting a message to the masses.

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THE SOCIAL CITIES - NEW APPROACH TO GETTING TRAFFIC TO YOUR BUSINESS WITHOUT PAYING A FORTUNE FOR IT VIA PAID TWEETS

  1. 1. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherCopyrightThis guide is the sole property of thesocialcities.com and may not be produced in anyway, shape or form electronically or otherwise without the express and writtenpermission of www.thesocialcities.com.
  2. 2. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherIntroductionWelcome to the first step that is going to set you on the path to taking your business towhatever level of success you have set your goals on. The best part is, its not going totake you years to get there. What it is going to take though, is for you to come to therealization that everything that we are about to tell you is not only true, but it works. Theother very important lesson we are hoping that you will take from this guide, is to berealistic in your expectations of your efforts.All too often people throw in the towel on a good idea because they believe it has failedor they have failed to make it work. Well, they are right but only partly. They failed bygiving up too soon. Now that is not to say that there wont be times when you will justhave to cut your losses, and walk away from something that isnt working. What it meansthough is looking at the total picture of what you are doing for your business, and howany one thing fits into making up part of that picture.  Does it fit?  Does it need time to become established?  What do you need to do to help it along?Once you have answered these questions and implemented the answers, then if it is notworking it may then be time to move on.This is the foundation with which to begin your thoughts as you set out to reading theinformation that is contained in this guide. First off, keep one thing in mind. You do nothave to be a business genius to put into action what we are going to teach you here. Whatyou have to have is the will to succeed in your business, and believe in what you aredoing. If you have these two attributes there is nothing holding you back from being abusiness success other than perhaps a little guidance and knowledge which we are aboutto give you.So sit back and get ready to take the walk down the successful business pathway.Tatiana Jerome
  3. 3. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers Together Part OneWhere did it all begin?No doubt as you are progressing along with getting your business set up, you have askedyourself over and over again, how in the world did I get involved in doing this. You maylook back and really cant pinpoint what was the final aspect that drove you to starting abusiness.It all started with an idea. You may have seen a product that just set you on your heels,and you were so taken back with it that you became passionate about it. You just knowthat you can sell that product or service because you just know it works and everyoneshould have one.If you dont feel this way then this is the first problem you need to overcome. If you arenot convinced that what you have is the greatest thing since sliced bread, then you willnever convince anyone else they should have it. If you do have this passion and believe inwhat you are offering then you are on your way.Now, I have something great to tell you….
  4. 4. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherHave you said something similar to this to your friends? Maybe not in the last little whilebecause you have been so wrapped up in getting your business operating.How many of your friends have you really told about your product/service? Chances areat least a few, and if you did so with the enthusiasm and passion we just talked about thenI bet your enthusiasm was catching, and you at least caught the attention of your listenereven if they didnt buy what you have to sell.Well what you have just experienced is your first taste of social marketing. Great! Butwhat does this really all mean? Here is a short scenario and one that you really arefamiliar with but just havent applied this thought to your business.You have this great garden weeder for sale. It is innovative, different and inexpensive.You told your friend John about it, but John lives in an apartment and really has no usefor it. You know this, but you demonstrated it for him anyway because you were just sohot about this product. John was really impressed.A few days later John is over at a friends place sitting in the backyard that happens to befull of weeds. This jogs the memory of John about your product. He now tells his friendand his friends wife about it. In the near future they go on and tell others about it.So you see what has happened here your social marketing is growing. Now this is greatand it all began with your passionate message of your product to one person. So you maybe thinking, hey this is great now the sales will roll in. Yes they will, but there areadditional steps that would need to go with this in order to make your sales. For example,you would have had to have given John some business cards with your website on it, sohe could pass these along. Otherwise there is no way of these people finding you.
  5. 5. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherThe other thing to remember is that the sales are in the numbers. You are only going tomake a percentage of sales based on the number of people that hear about your product.So for example, if 100 people hear about your product, the stats may show that only 10%of them will actually buy what you are selling. This is something you can learn moreabout in market analysis.Boosting the numbers:Okay so now you understand the basic concept of how social marketing works. Perhapsyou have been spreading the word about your new business through Facebook andTwitter. Fantastic! This shows that you understand about getting the word out.There may be a few problems that you have stumbled across though. Now Facebook goesbeyond the signing in and says hi guys, and talking about how your business is going andmaybe posting a few comments about it on your wall. Twitter goes beyond just say wow!I really have something great! Now you have to look at becoming a little moreprofessional and setting up a page all about your business. You can do this! after allbefore you started your business you practically lived on Facebook or twitter right? Theseare your main social events.You soon discover though it’s like being in a whole new world. Which it is, you are nowin the realm of the business world. Your presentation of your product now has to comeacross with the same passion but with a professional tone. You are no longer talkingfriend to friend. You are now talking business person to customer. Now its no longerfriendship, it is labeled customer service. You may now be beginning to feel a littleoverwhelmed.
  6. 6. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherPlease dont let your insecurities of being on this professional level stop you. Go aheadand learn all you can about setting up your business page on facebook. You will learnsome very valuable lessons from this that will certainly give you business experience.What it will not give you however is sales (at least not enough sales that are going to getyour business off the ground quickly and into the profit level).Well thats just great! So what in the world is the point then and that sure shoots a bunchof holes in this social marketing concept!The point is as we just mentioned. You will gain some valuable experience but alsoremember what we said…the sales are in the numbers.It will take a great deal of time for your facebook page to build the type of fans that youneed to make some good consistent sales, and it will take a whole lot of followers ontwitter to get your message out.Play two ends against the middle:What we are going to teach you here is how to work your business from both ends. At thebeginning, you need to accelerate your sales to get your business into the profit marginquickly. This means you need to take advantage of an established social marketing venuethat is already receiving high volumes of traffic. At the same time you want to work yourbusiness slowly from the back end which is exactly what your own personal facebookcampaign will be doing.So now we have completed the first segment of showing just what real social networkmarketing is all about, for the new down to earth business person like yourself. You haveno degrees in business, and you may not be all that computer savvy. Gosh! All you wantto do is sell your product online and make some money. No problem! Continue on herewith part two and we are going to show you the way. Part TwoNow you have a good concept of how social marketing works, and we have led you tothink big in numbers. Now we are going to get you to think small, at least for thebeginning. Sounds a little contradictory doesnt it but let me explain.The internet opens the whole world to you to sell your product. Now whether you canship worldwide depends on your particular business, but even if you can begin by
  7. 7. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers Togetherfocusing on your neighborhood first. In other words, consider your geographical area andlock this market up. By doing so you will have put yourself ahead of your competitors, itwill build your credibility, and it will give you experience as you branch outside of yourarea if this is your intention.When advertising in your own area through the search engines, this is called "organic"marketing. Getting your business known this way is important, but it is one of thosesituations where it takes time and lots of it. You want your business off the ground muchfaster than this, so this takes us right back to facebook.The professional facebook approach:You know that social marketing works, you know that facebook is the key, and you knowthat you need large numbers in order to build your social network, and that the salescome from the numbers.You also are now aware of how long it takes to build the traffic on your professionalfacebook page. But…what if you could make use of a facebook page that was alreadygetting tons of traffic each day? Lets say you had a super popular friend who has been onfacebook for years, has built up tons of fans and has told you that you can advertise yourbusiness on her page.This would be fantastic! You would have tons of people seeing your ad each and everyday. Now your friend lives in the UK, and you live in Florida, but that’s okay it’s theinternet where the world comes together right?If this gets you excited then your thinking is on the right track but this is still not going toget you what you need, but….A Land Business versus an Internet Business vs.
  8. 8. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherLand - Your store frontRemember we said you need to get yourself known in your own area first. Now if youhad a land business you would have a nice big store front with a big window. Here youwould have a big sign and you would post all types of events in your window like yourimpressive name brands, your sales or your promotions, for example. You know. All thethings that you stop to look at in the store fronts when you are out shopping?Internet - Your store frontYour store front is your web site. Here is where you get the same messages out which isposted on your home page. All the extra pages that go with your website would be theinside of your store.Land and Prime LocationNow chances are if you had a store front you wouldnt be able to afford prime location inyour area. These are the areas where the big established businesses are that can afford topay top price for their space, and everything else they do to promote their business.Internet and Prime LocationPrime location on the internet is where your business appears in the #1 spot on the searchengines. So you have to work even harder to get yourself known. Prime location is wherethere are lots of people visiting and sees your company’s message.Land AdvertisingIn your land business you would also try and advertise your business in the local papersand hopefully some inexpensive trade magazines applicable to your business. The bigguns would use high profile trade magazines and the prime spots in any advertising venueapplicable to the area.Internet AdvertisingThe big companies pay a fortune for software to advertise for them, and writers to writetons of articles and blogs. They pay teams to list their Company all over the internet. Thedollars spent are endless.So how do you compete with all of this? A sound pretty disheartening doesn’t it? Well itsnot! because we are about to tell you where you can get your business name out thereright along with the rest of them. We are about to offer you a way that you can get yourbusiness advertised before a ton of traffic. We are about to supply you with a way whereall this can take place right in your own area. AND… the best part of it is itsaffordable!
  9. 9. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers Together Say Hello To www.thesocialcities.com!The Social Cities is one of the newest most exciting, most cost effective and mostdynamic ways to get your online or offline business known to your business area and theworld!A multitude of twitter followers:If you are already an avid twitter and you have 100 followers you are probably thinkingthat is a pretty good number right? Well yes it is great for socializing, but its not going tobring you a whole lot of business. We can offer you something that will however.Imagine this….Your business is in the Miami Beach area and you have the possibility of reaching over9,000 potential customers today. Or you want to hit Canada hard with your product! Thenby this afternoon there is an opportunity for you to reach out to over 4,000 prospectivebuyers in Toronto!These are just two of many cities full of twitter followers that are waiting to hearabout what you have to offer.Think about this!The perfect facebook page.It is professionally designed by experts in the field of web design that know what they aredoing. They know what people look for when they are searching for something.The page is full of exciting information about businesses ranging from the largest to thesmallest in size, products, services, events and announcements. All things that people arelooking for.Each one facebook page is dedicated to one specific city. Everything on that page isimportant to the people who live, visit or do business with that city.Each one page has a very large number of fans that visit it constantly to see whats newand important to them.Doesnt this sound like the dream come true facebook page? Can you imagine the money,resources and time it would take to build something like this? No doubt you are feelingthis is way out of your reach.
  10. 10. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherWell yes, building such a exciting and dynamic marketing venue such as this would betoo time consuming and costly…BUT…. Guess what! You can be part of it for a veryvery small investment!Thats right you can have your business, or your event, or your service, or anything youneed to get known out to your area or the rest of the world on one of these dynamic cityorientated pages!This is what thesocialcities.com is offering you! Just think of the tons of traffic visitingthis page that is interested in your area everyday, and they will see WHAT YOU HAVETO OFFER! With a click of the mouse on your advertising blurb they will be on yoursite in seconds!Finally! A way that the small business person can advertise right along side the big gunsand not pay the enormous dollars! That’s what thesocialcities.com has brought to you.Here is the thing however! These pages are filling up fast! You want to get your businessmessage in there real quickSo how do you get to take advantage of the great Social Cities network?STEP ONE:You decide on the city of your choice that you want to be found on for TwitterIn this example we have used Miami Beach Events Page which incidentally has over9,000 fans and growing in leaps and bounds everyday.
  11. 11. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherBut! Thats not all! We have a fantastic limited time 2 for 1offer! Your ad will also go on the corresponding facebookpage for your chosen city at no extra cost. In this samplecurrently the Miami Beach facebook page has over 750fans!
  12. 12. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherThen the fan arrives on this page where they will see yourad!
  13. 13. Affordable Social Marketing The Social Cities Guide Bonding Business and Customers TogetherJust imagine your ad or event being right on this page where the ton of Miami Fans willsee what you have to say day in and day out!This has got to cost a fortune right?Now comes the really dynamic news! If you think a $200. is a fortune then yes its goingto cost you a fortune. Believe it or now…if you were to chose this Miami package whichincludes your ad on both the Facebook and Twitter page where right now you wouldreceive exposure to over 9,400 or more interested and potential customers. Can you evenimagine how long it would take you to build this kind of traffic on your own?But we arent finished!These pages grow every single day. So each day you are being exposed through your adto even more potential.Step 2:All you need to do is click on this link to fill out the order form. Here youwill get to choose your city of choice for your twitter ad. Now as you knowwe can only get so many ads on one page. So you will see that there are timeslots for you to choose come. It’s a first come first serve basis. So the fasteryou get your ad in the closer to the top of the first page you will be.You will find all the information you need on the order page, so go aheadclick on the link and start getting the exposure you need now to get yourbusiness bringing in the money it is capable of. Click Here
  14. 14. Affordable Social Marketing The Social Cities GuideBonding Business and Customers Together

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