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Presentation on Midem delivered at the Scottish Music Industry Association's briefing event on SXSW & Midem on 28 August 2012

Presentation on Midem delivered at the Scottish Music Industry Association's briefing event on SXSW & Midem on 28 August 2012

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    Midem 2013 presentation Midem 2013 presentation Presentation Transcript

    • midem 2013
    • Music beats in peoples heartsand is set to beat louder.Be part of midem & thecommunity leveraging music toconnect with its audience. 2
    • Music, brands & technologies interact together innew ways • People today love music more than ever, and they engage with it in new ways. • Seven of the top ten Twitter accounts are musicians • A third of all YouTube videos are music-related • 74% of music fans and 67% of labels agree that more fans will buy directly from the artists (Music Support Here, 2011) • Over 5M artists now meet, engage & transact over online communities* • 97% of people think that music can strengthen their brand (Sounds Like Branding, 2010) • 91% of consumers accept or are positive about brand involvement in music entertainment and culture (Frukt, 2011) *Audiolife, Bandcamp, Billboard Pro, CD Baby, GigMaven, Headliner.fm, Hello Music, Indaba Music, RegioActive.de, ReverbNation, Sonicbids, Soundcloud, SoundExchange, Songkick… 326-29 January 2013 - Palais des Festivals, Cannes
    • What is midem ? midem is a part of the Reed MIDEM company, leader in the organisation of international b2b events. Launched in 1967, midem is an international yearly event, dedicated to the opinion leaders and decision makers of the music industry. It’s the the place where music makers, cutting-edge technologies, brands & talent come together to enrich the passionate relationship between people & music, transform audience engagement & form new business connections. Meet, network and make deals at midem. 426-29 January 2013 - Palais des Festivals, Cannes
    • Midem in figures Clients activities Geographic Area • 6,900 delegates (+13% visitors !!) • 184 Startups • 3,300 Companies • 80 Gigs • 75 Countries • 600 Artists • 338 Journalists • 48 National Pavilions 526-29 January 2013 - Palais des Festivals, Cannes
    • Midem’s reach • 1,9 millions website pages viewed with 225,000 unique visitors during the selling time (July- January) • Blog midem 127 000 pages viewed /month • 25,000 social network followers • 12,000 persons downloaded the mobile application • Database of 100,000 qualified people from the enlarged ecosystem (music, tech, brands, artists…) • Press release to over 2,000 media contacts 626-29 January 2013 - Palais des Festivals, Cannes
    • Why midem? • A one stop-shop solution: source music & technology that will help you to engage your audiences • Promote your brand: benefit from a large media coverage (more than 330 journalists) and the strength of midem brand; • Unique networking opportunities : Connect with music, tech, brands / agencies professionals from all over the world; • Build up new deals and get new ideas • Expand your knowledge : familiarize yourself with the upcoming trends, discover new products and how to use them for your business • Meet the artists and discover a new dimension of music. 726-29 January 2013 - Palais des Festivals, Cannes
    • A new offer Artists Education Pitches & Competitions Midem festival ROI Accessibility Networks Meet-Ups Speakers Conferences Business Platform Midem off Database Content Showcases Students Ecosystem Concerts Matchmaking New formats Conversation Dedicated Areas Mentoring sessions Visionary Monday Exhibition Hall Tech Music Brands 826-29 January 2013 - Palais des Festivals, Cannes
    • A market on 3 Levels RIVIERA, LEVEL 01 & LERINS • Totally re-shaped • More dynamism • More interactions and networking moments • Better overall comfort – daylight & access to the outside • More open spaces NEW DEDICATED AREAS: • The Networking Village • Innovation Factory • Brand Central • Direct2Fan Camp 926-29 January 2013 - Palais des Festivals, Cannes
    • More than 1500 exhibiting companies 1026-29 January 2013 - Palais des Festivals, Cannes
    • Music companies come to midem 1126-29 January 2013 - Palais des Festivals, Cannes
    • Cutting-edge technologies come to midem 1226-29 January 2013 - Palais des Festivals, Cannes
    • Brands & Agencies come to midem 1326-29 January 2013 - Palais des Festivals, Cannes
    • Artists come to midem Pete Imany Wentz Patricia Kaas Damian Kulash David Guetta Selah Sue Alison Balsom Pharell Williams Joss Stone Mark Ronson Amanda Palmer 1426-29 January 2013 - Palais des Festivals, Cannes
    • Visionary Monday At Visionary Monday, industry leaders, consumers, marketing & technology experts share their insights and discoveries on new innovative ways to reach, engage and monetise audiences. They were there in 2012: Dan Rose Mikael Hed Wendy Clark VP, Partnership CEO SVP, Integrated Marketing Facebook (USA) Communications and Capabilities Rovio (Finland) The Coca-Cola (Company USA) Mark Ronson Kevin Roberts Grammy-Award winning Artist, CEO Worldwide Producer and DJ (UK) Saatchi & Saatchi (USA) 1526-29 January 2013 - Palais des Festivals, Cannes
    • Networking opportunities midem helps you connect by organising networking events: • The Networking Village The dedicated place where you can find your future business partners through a series of speed meeting sessions. • Private lunches • After parties • Meet-ups at happy hour time Every day, mingle with other artists, tech, brands and music professionals around happ-hour time in a cool venue.
    • Live
    • Midem offPlay in the heart of the city & meet up with the world’s musiccommunity 3 Packages*: One full night (4 bands) Two full nights (4 bands per night) Embassy (3 nights) The benefits: • Show midem community and general public how you work a crowd • Knock out an audience in a friendly venue • Meet up with international music business professionals • Get promotion in midem off communication campaign 3 nights: Saturday 26th, Sunday 27th, Monday 28th In 8 bars selected as midem off partners *Production & basic backline included + promotion BtoB & BtoC with the support of Cannes and its region One member of the band must be registered at the midem 1826-29 January 2013 - Palais des Festivals, Cannes
    • Midem festival What? Headliners & discovery artists 3/4 bands / night When? 3 days – Saturday, Sunday & Monday Where? The Ting Tings Venue : chapiteau 3500 seats capacity Who? Skip The Use Selah Sue Open to midem community & ticketing for general public How? In association with a live concert promoter Supported by Cannes and its region A national media plan for b2c clients They performed @ midem festival in 2012: Brigitte 2Many DJs Skip The Use Shaka Ponk Orelsan Stuck In The Sound 1926-29 January 2013 - Palais des Festivals, Cannes
    • Content Areas
    • Innovation Factory The dedicated zone to discover the latest cutting edge technologies through live demo sessions, and take part in training & mentoring with international expert, helping you accelerate your business. • midem hack day 30 developers, designers and hackers from around the globe have 48 hours to conceptualise, collaborate, and build a brand-new generation of applications. • midemlab - startup and app developer competition Discover the latest digital innovations from 30 selected finalists, pitching their business to an international jury of successful entrepreneurs, venture capitalists, potential business partners, winners from previous editions and influential media. 2126-29 January 2013 - Palais des Festivals, Cannes
    • Brand Central The place to learn everything about the music & brands ecosystem, and meet with people all actively involved in further writing the relationship between music, brands and technology • Marketing campaign competition This international competition rewards the most creative and innovative use of music/partnership with artists in a marketing campaign. • Music & brands case studies Find inspiration in case studies that feature global brands, renowned artists & technology providers, showing why music is crucial for customer engagement. • Music pitch sessions Music supervisors from advertising agencies & brands can take advantage of the thousands of music professionals present at midem to track and find new music relevant for their coming projects 2226-29 January 2013 - Palais des Festivals, Cannes
    • Direct2Fan campHow to engage your fans The place to be for artists and music entrepreneurs, highlighting the most crucial aspects of the new music business. • Artists speak to Artists Learn from digital savvy artists how to reach and engage with your audience and get involved in a casual conversation with them. Get tips and concrete insights on what genuinely works for them in today music scene. • Hands-on workshops Take part in workshops delivering applied training, followed by various mentoring roundtables where you will be able to ask questions and gain practical advice that you can take back home and apply immediately. 2326-29 January 2013 - Palais des Festivals, Cannes
    • midemlab
    • MidemlabStartups & app developers competition Located in the Innovation Factory, midemlab features the latest digital innovations that help music executives, artists, and brands to engage with & by monetize audiences 3 categories : • Music discovery, recommendation & creation by • Marketing & Social engagement • Direct to consumer sales and monetizing content Format onsite & jury composition : • 1 pitch session per category • Jury composition : 1 VC + 1 potential business partner+ 1 tech entrepreneur + 1 media + 1 finalist from past midem incubator events • More networking opportunities with midemlab finalists 2012 sponsor : Training partner: 2526-29 January 2013 - Palais des Festivals, Cannes
    • MidemlabJury members in 2012 Jury members are VCs, future business partners, successful entrepreneurs, digital media… 2626-29 January 2013 - Palais des Festivals, Cannes
    • MidemlabKey benefits • Pitch at midem and meet with potential business “The credibility from winning midemlab 2011 has given us great exposure to an international audience we never would have had partners & investors otherwise". • Receive great exposure to the international press & Alex White, Co-Founder & CEO Next Big Sound audience • Be recognized as one of the most promising startup in the entertainment field “I can already tell you that, on a business and investment• Gain insights into how to make your service even point of view, midem and midemlab had a great impact on better in the entertainment industry webdoc. We can already notice a “before” and an “after” midem!” Stelio Tzonis, CEO, webdoc Many lab finalists raised funds after their participation at our events • TuneWiki raised $7 million in Series B funding from Motorola Ventures, Intellect Capital Ventures, HillsVen Capital, Novel TMT, Benchmark Israel & DOCOMO“midemlab was a very good place for us to show our amazing capitalDirect-2-Fan tool to media and potential consumers. The eventbrought us a lot of business deals”. • Songkick, raised nearly $2 millionPaavo Backman, Prime Minister, Steam Republic/MobileBackstage 2726-29 January 2013 - Palais des Festivals, Cannes
    • Midem hack day • 30 developers, designers and hackers from around the globe • 48 hours to conceptualize, collaborate, and build a brand-new generation of applications. • All applications built are unveiled and demonstrated at midem. • 18 projects have emerged at midem 2012. 2012 edition was sponsored by: 2826-29 January 2013 - Palais des Festivals, Cannes
    • AttendMake midem your own through tailored opportunities: Stands • Welcome your clients in your own branded environment (on the market or in a fully equipped private space) • Showcase your company in the Open Space with turnkey solutions. • Advertise in our official publications (guide, daily news), on our online communications, on indoor & outdoor panels • Host a special event for your clients (thematic lunch, seminar, party, concert, press conference…) • Become a sponsor of one of our competitions or concerts 2926-29 January 2013 - Palais des Festivals, Cannes
    • EXHIBITING OPPORTUNITIES 30
    • MEDIUM STANDOpen Space area • Your medium stand – 9m2 includes :  4 registrations*  A worktop with 4 chairs, shelves and credenza  Free WiFi adapted to normal business (email, websurfing)  Carpeting, lamps, spotlights & electrical outlet  Partitioning walls  Your company & delegates listing in the midem yearbook and on midemconnect, the midem online database  A company and personal profile on midemconnect, the midem online database with links to your own site • € 4,990  The turnkey & ROI maker solution  Strategically connected to vibrant zones of midem. 31
    • midem PODOpen Space area • Your midem Pod includes :  2 registrations  A worktop including your visual or logo with 3 stools, carpeting & electrical outlet  Free WiFi adapted to normal business (email, websurfing)  Your company & delegates listing in the midem yearbook and on midemconnect, the midem online database  A company and personal profile on midemconnect, the midem online database with links to your own site • € 3,000  The turnkey & ROI maker solution  Strategically connected to vibrant zones of midem • * Additional exhibitors registrations at €395 instead of €795 for regular visitors 32
    • midem STANDRiviera & Lerins hall • Your midem stand* includes :  4 registrations**  Free WiFi adapted to normal business (email, web surfing)  Basic furniture (table, chairs, credenza, standing coat rack)***  Partitioning walls & standard carpet provided for standard « turnkey » stands only  Signage & electricity  Your company & delegates listing in the midem yearbook and on midemconnect, the midem online database  A company and personal profile on midemconnect, the midem online database with links to your own site • From € 6,226 (for 9 m2)  Welcome your clients in your own branded environment to maximize your business  Drive your business forward enjoying the fabulous day light and sea view • * minimum size : 9m2 / ** Additional exhibitors registrations at €395 instead of €795 for regular visitors / *** Quantity varies according to the stand size 33
    • midem SUITESLevel 01, Riviera & Lerins hall • Your midem suite includes :  4 registrations*  A 15 m2 meeting room with superior furnishing (chairs, armchairs, sofa, table, coffee machine, shelf, Hifi system)  Free WiFi adapted to normal business use (email, websurfing)  Access to the vip club bar + Hotesses to assist you and welcome your clients (only for midem suites located in level 01)  Your company & delegates listing in the midem yearbook and on midemconnect, the midem online database  A company and personal profile on midemconnect, the midem online database with links to your own site • € 10,000  VIP treatment  Privacy & comfort  Business & tranquility 34
    • AttendBe part of the midem community Experience unparallel networking, learning and deal-making on a global scale. • Regular fee : 795€ - Reduced to 495€ until Sept.30, and 695€ until Nov.30 • Special rates for artists and students (295€), and young companies (495€) 3526-29 January 2013 - Palais des Festivals, Cannes
    • Be a part of the midemcommunity & experienceunparallelnetworking, learning anddeal-making on a globalscale
    • JAVIER LOPEZ javier.lopez@reedmidem.com 0207 528 0086 3726-29 January 2013 - Palais des Festivals, Cannes