Integrate Your Message: tools to uniting your newsletter, blog, Twitter & Facebook,

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Not sure how to spread your message "across platforms"? Are you a novice to intermediate "social media expert?" View the following presentation to understand the fundamental tools to creating an effective social media campaign by using a newsletter, blog, Facebook and Twitter. Examples, sources and further reading included.

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Integrate Your Message: tools to uniting your newsletter, blog, Twitter & Facebook,

  1. 1. Presentation for TriState AMP<br />April 26, 2010<br />Integrate Your Message:<br />tools to uniting your newsletter, blog, Twitter & Facebook<br />Stephanie Lynch<br />Director of PR & Marketing<br />Cape Girardeau Convention and Visitors Bureau<br />Web/Twitter/Facbook/YouTube @VisitCape<br />Want more? Follow me here:<br />@capeslynch(All things Cape)<br />@theslynch (All things Single Mom)<br />
  2. 2. Step 1: Find the “Experts”<br />Let’s find out how well we know the social media landscape. I’m referring to:<br />Social networking (Twitter, Facebook) <br />Blogging (Wordpress, Blogger)<br />Video sharing (YouTube, Vimeo) <br />Photo sharing (Flickr, Photobucket) <br />Online chatting (AIM, Yahoo Messenger!)<br />Gaming<br />Social bookmarking (digg, Delicious)<br />Presentation sharing (Slideshare, Slide)<br />Interactive content (Hulu, CNN—you name it!)<br />
  3. 3. Step 1: Find the “Experts”<br />What’s your score? Give yourself a hashtag (#) for each of the following:<br />
  4. 4. Step 1: Find the “Experts”<br />And, since we’re here to learn from each other. Let’s see the scores.<br />If you scored at least 5, raise your hand.<br />Keep your hand up if you scored at least 10.<br />Keep your hand up if you scored at least 20.<br />30?<br />40?<br />50?<br />
  5. 5. Step 1: Find the “Experts”<br />Now that we know who the top scorers are, let’s assume that these people know more about social media than say, your average “tweep”.<br />Know them. Sit next to them. Ask them questions. Share knowledge. Consider it networking for virtual networking.<br />Tweep<br />--noun <br />Conjuctionof Twitter and Peep resulting in tweep, is commonly used to refer to the Twitter followers of someone. For example, “Word up to my tweeps! Thanks for the RT.”<br />
  6. 6. Step 1: Find the “Experts”<br />Don’t feel like an expert? <br />DON’T WORRY.<br />Social media “experts" are now breeding like rabbits.<br />
  7. 7. Step 1: Find the “Experts”<br />Make it work for you.<br />
  8. 8. Step 2: Know Your Apps<br />For today’s purposes. Let’s look at a few apps, what they do and how you can use them—easily and affordably.<br />Email Newsletters<br />Provide a method of sharing your information<br />Most email newsletter apps provide archiving so that each newsletter becomes a stand-alone URL.<br />This means that every time you email a newsletter you are creating a web presence.<br />Provide a method for storing your information<br />Once your newsletter is web-based you can publish the link on your web site, blog or social media feed—indefinitely.<br />
  9. 9. Step 2: Know Your Apps<br />All of these newsletter apps have webinars, help wikis, toll free numbers or an online chat sales force. <br />Don’t rely on regular email! <br />Use an app and the features it can provide!<br />
  10. 10. Step 2: Know Your Apps<br />If you’re not sending out email newsletters to clients or customers through an app like these—you’re missing the boat.<br />
  11. 11. Step 2: Know Your Apps<br />Email is NOT dead.<br />According to a recent study, more than 7 out of 10 email users preferred communicating with friends and family via email rather than social networks.<br />Source:<br />http://www.emarketer.com/Article.aspx?R=1007626<br />
  12. 12. Step 2: Know Your Apps<br />They might miss your Facebook or Twitter update. But, if you email them a newsletter and then publish a link to your newsletter on your blog or web site—they can always access it. <br />Especially, if you keep reminding them to do so.<br />
  13. 13. Step 2: Know Your Apps<br />Which reminds me…have you blogged today?<br />Blogging<br />Provides a method of sharing your information<br />Blogs create dynamic content.<br />Which means that users will come back for more.<br />Which means that users will begin to think you have something to offer.<br />Provides a method for storing your information<br />Remember those email newsletters—publishing a link to the newsletter on your blog is a great way to store your info.<br />
  14. 14. Step 2: Know Your Apps<br />Let me give you an example…<br />http://www.capeSF.blogspot.com<br />The Cape Girardeau Storytelling Festival Online Press Kit is actually a blog.<br />Not only is it a blog. It’s a FREE blog.<br />Due to time and budget constraints, <br />the 2010 festival was unable to create<br />a blog on their web site. (capestorytelling.com)<br />But, with a few clicks, a FREEblog on blogger.com was born.<br />What’s so great about that?<br />
  15. 15. Step 2: Know Your Apps<br />Let me give you an example…<br />Content was generated almost daily and <br />published on the blog as a press release.<br />This included photos, videos, a link to online ticketing, as well as links to <br />Twitter, Facebook, etc.<br />Every time an email newsletter was published,<br />the individual stories were published on the <br />blog and the newsletters were archived.<br />
  16. 16. Step 2: Know Your Apps<br />If someone missed the newsletter via email, they could be directed to the blog.<br />Including all media outlets.<br />
  17. 17. Step 2: Know Your Apps<br />Do I really need a Facebook page?<br />Facebook<br />Provides a method of sharing your information<br />Facebook pages give you another method of pushing your content to people who WANT it.<br />Remember they opted in to “like” you.<br />Every time you blog, post a link to that blog article on Facebook.<br />Provides a method for storing your information<br />Facebook is really just another means of storing content. It remains an interactive record for not only what YOU said but also what OTHERS said.<br />
  18. 18. Step 2: Know Your Apps<br />Let me give you an example…<br />www.facebook.com/capeSF<br />capeSF has (as of today) 727 friends who “like” the festival.<br />This means that 727 people will receive status updates from capeSF—including blog postings, photos and other relevant content. <br />
  19. 19. Step 2: Know Your Apps<br />Twitter rocks my world—and I’m hoping yours, too.<br />Twitter<br />Provides a method of sharing your information<br />Twitter gives you yet another method of pushing your content to people who FOLLOW you.<br />Every time you blog, post a link to that blog article on Twitter.<br />Generating followers is a game. You can’t play the game if you never use it. So, tweet regularly and learn how to play.<br />Provides a method for storing your information<br />Twitter is yet another nifty storage site. However, the beauty of Twitter is its simplicity, its timeliness and the ability to start a conversation with people you would not normally be able to access. <br />
  20. 20. Step 2: Know Your Apps<br />Let me give you an example…<br />www.twitter.com/capeSF<br />capeSF has (as of today) 92 followers.<br />Although it’s a small following—Twitter has great potential!<br />
  21. 21. Step 2: Know Your Apps<br />Let me give you an example…<br />www.twitter.com/capeSF<br /><ul><li>LIVE Tweets
  22. 22. Instant news releases
  23. 23. Engagement with press and media
  24. 24. Real-time feeds</li></li></ul><li>Step 3: Combine, Convey, Connect<br />What’s the difference between email newsletters, blogs, Facebook & Twitter?<br />YES, they do the same thing:<br />Provide a method of sharing your information<br />Provide a method for storing your information<br />
  25. 25. Step 3: Combine, Convey, Connect<br />What’s the difference between email newsletters, blogs, Facebook & Twitter?<br />But they each do it differently.<br />Combine your message and spread it “across platforms” (yuck)<br />Translation: make your message heard on the social media sites you are comfortable with<br />Convey your message to compliment your brand<br />Including implementing good design<br />Connect your message with others<br />Generate feedback<br />Learn from “experts”<br />Share what you know so others will “trust” and engage<br />
  26. 26. Step 3: Combine, Convey, Connect<br />Will it work?<br />Let’s look again at the Cape Girardeau Storytelling Festival as an example:<br />
  27. 27. Step 3: Combine, Convey, Connect<br />Will it work?<br />Tracking effectiveness of online marketing is difficult and time-consuming<br />Look for small short-term results and piggyback those results in order to create bigger long-term gains<br />Feel like you’re failing! Don’t stop now! The audience is watching!!<br />Utilize traditional marketing skills<br />Good messaging + good design<br /><ul><li>Enhance traditional marketing skills with new media methods</li></ul>Communication culture<br />
  28. 28. Final Thoughts<br />Jack Handy is my co-pilot…<br />Most of us are just swimming upstream—juggling communications on a constant basis. It’s almost as if we cannot escape it. If I hear my phone beep a tweet at 2AM again, I’m going to throw the thing out the window. <br />I’m just not that important. Neither are you.<br />WRONG.<br />Your message is just as important as anyone else’s message.And, if you don’t deliver it. <br />Someone else will. <br />
  29. 29. Final Thoughts<br />Word to the wise…<br />Interested in Online Press Kits? <br />Learn more about SMNR (social media news releases from these folks): <br />http://www.pressitt.com<br />http://www.pitchengine.com<br />http://www.mutualmind.com<br />Social Media Publications (standard must-reads):<br />http://www.mashable.com<br />http://www.socialmediatoday.com<br />Unsure of who to follow on Twitter? These guys chat up most things social media:<br />http://www.twitter.com/ChrisBrogan<br />http://www.twitter.com/prsarahevans<br />http://www.twitter.com/jayrosen_nyu<br />
  30. 30. Thank You Tristate AMP!<br />I hope you enjoyed my presentation. See slide 1 for contact information.<br />Presentation at Port Cape for Tristate AMP April 26, 2010.<br />

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