￼For 100 years, AIGA has witnessed design contributing to culture, society, and industry on behalf of powerful patrons. As we enter the 21st century and AIGA’s next 100 years, what will design look like?
Because design transforms existing conditions
intoideal ones. How will design improve the lives ofdoctors? Teachers? Social workers? Theunemployed? The homeless? Schoolchildren? Whatdoes that look like now? And what will it look like inthe future as AIGA encourages all designers toutilize their heads, hands, and hearts?
Chapter and community leaders will
get the ballrolling by making short, 5-minute videosthat provide an personal perspective on how designhas shaped their world and will continue to do so.And through a grassroots social media campaign,the general public will be encouraged to
In the summer of 2013,
each chapter will host acommunity event to envision and celebrate thefuture of design’s possibility. The highlight of theparty will be live presentations of the best 5 to 10stories that had been shared with the chapter in theprior months. This will bring designers andnondesigners together.