2.
This theory was developed by HansRobert Jauss in the 1980’s and 90’s.
This theory was developed to show how
an audience interpreted something they
had seen based on their individual
circumstances.
Jauss came up with this theory when he
became a professor.
An example of this would be the female
interpretation of Thelma & Louise. The
interpretation states that through the
novella A Vampire’s Kiss that this should
have been the ending to the film.
This is important to today’s society as the
individuality of persons has increased
over the years and the interpretations of
films have been reflected on reviews and
shown throughout.
Thelma & Louise snapshot
3.
Developed by Paul Felix Lazarsfeld in
1944
This shows how an electoral debate is
effected by the mass media. This shows
that information travels from mass
media, to the opinion leaders and then
followers and any individuals in a social
contact, as shown opposite.
It was developed after Lazarsfeld
witness an electoral debate in ‘44.
Example of the theory would be the
Jonathan Ross show, he films a chat
show, gets information and it is then
shown through the mass media.
This is relevant to the society today as
more people are becoming aware of the
elections around the world and this
theory helps them understand how they
are shown and interpreted.
4.
This was developed by the Payne
Fund Study in the 1930’s.
This was developed to show the
effects mass media has on an
audience, as the name suggests, an
audience was ‘injected’ with ideas
and meanings to particular things.
An example would be the Nazi
propaganda that was evident in
Triumph of the Will.
It’s relevant to today’s society
because an audience that is unaware
of a situation will be ‘injected’
through the mass media, evidently
not getting all the information they
need.
5.
This was developed by Katz and Blumler
in 1974.
This suggests that media users play a
very active role in choosing and using
the media. Ordinary theorists say that the
media source the media users for
information however, with this theory
the media users find an alternative choice
to satisfy their need.
An example of this would be Al Gore’s:
An Inconvenient Truth. The user watches
this but finds the information out
themselves to see if he tells the truth
through his information.
This is relevant to today’s society because
the media is always needed to be backed
up with reliable sources that media users
will find to satisfy themselves.
