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Vt law
 

Vt law

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    Vt law Vt law Presentation Transcript

    • Social Media & the Law
      Sarah Faye Cohen
      Vermont Bar Association
      March 19, 2010
    • First, let’s talk about what social media is not.
    • It is not magic.
      http://www.flickr.com/photos/cverdier/4321365261/
    • It is not a waste of time.
      http://www.flickr.com/photos/69805768@N00/3292899689/
    • It is not a cure all.
      http://www.flickr.com/photos/stevenbrisson/3831363278/
    • It is a tool.
      A tool to help you:
      Communicate
      Connect
      Educate
      Market
      Manage
      http://www.flickr.com/photos/bcostin/10966095/
    • Communicate
      Instant
      Far reaching
      Mobile
      Create opportunity
      Enhance transparency (?)
      http://www.flickr.com/photos/a_ninjamonkey/3828622465/
    • Connect
      Network
      Build connections
      Initiate opportunities
      How I came to be a speaker today!
      Stay in touch in new, “meaningful” ways
      http://www.flickr.com/photos/litandmore/2465362185/
    • Educate
      “Keeping Up”
      Topics
      Trends
      Key figures
      Key cases
      Sharing information that has been meaningful to you
      http://www.flickr.com/photos/25080113@N06/4248014287/
    • Market
      Highlight your accomplishments
      Emphasize areas of specialization
      Build allies
      Demonstrate capabilities
      Put your ear to the ground
      http://www.flickr.com/photos/enrevanche/3291037067/
    • Manage
      Gather information
      Organize in a way that works for you.
      Boundless, endless
      http://www.flickr.com/photos/limonada/199135513/
    • Weighing Pros and Cons
      http://www.flickr.com/photos/citizensheep/3613179465/
    • What do you need?
      Social media works well when you use it intentionally, deliberately, purposefully.
    • Different tools have different purposes
    • Get control of information
      RSS Feeds: Information comes to you instead of you going to information
      Save time
      Easy to use
      Free
      Google Alerts
      “Alerted” anytime content about you, your firm, your specialty, your client appears on the web.
      Easy to use
      Free
      http://www.flickr.com/photos/josephrobertson/127758523/
    • Connect with colleagues
      Taking the business card to a whole new level
      Who you are
      What you do
      Portfolios
      Connections
      Opportunities
      Linked In
      Facebook
      http://www.flickr.com/photos/tkysocialevents/4154982488/
    • Think, Process, Share
      An anchor to steady yourself in the sea of social media.
      A venue to share information and respond to it.
      For you or for your firm, area of expertise, organization.
    • Market Yourself and more…
      Tap into broader networks.
      Ask questions.
      Share information.
      Get information.
      Raise awareness.
      Share your story.
      Learn from others.
    • Capture and Organize
      Delicious
    • Social bookmarking
      Be mobile with your information.
      Share information.
      Organize information yourself.
      A powerful tool for your paralegals, researchers, and assistants
      Stay organized.
      Keep notes.
    • To get started…
    • Step 1: Play.
    • Step 2: Ask questions.
    • Step 3: Experiment.
      http://www.flickr.com/photos/illinoisspringfield/3450365127/
    • Step 4: Don’t be afraid.
      http://www.flickr.com/photos/slaff/1523973250/
    • Step 5: Know Yourself.
      http://www.flickr.com/photos/pauljoran/2975718047/
    • Step 6: Know Yourself.
    • Step 7: Be realistic.
      http://www.flickr.com/photos/pedroqtc/233755436/in/set-72157594254862034/
    • Step 8: Ask for help!
      http://www.flickr.com/photos/20354043@N00/4011682305/
    • Step 9: Celebrate your success.
      http://www.flickr.com/photos/quitepeculiar/4090855224/
    • Step 10: Have fun.
      http://www.flickr.com/photos/armandolobos/3331780359/
    • Questions?
      Feel free to contact me.
      thesheckspot@gmail.com
      Twitter/thesheck
      http://thesheckspot.blogspot.com