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Social Media & the Law<br />Sarah Faye Cohen<br />Vermont Bar Association<br />March 19, 2010 <br />
First, let’s talk about what social media is not.<br />
It is not magic. <br />http://www.flickr.com/photos/cverdier/4321365261/<br />
It is not a waste of time.<br />http://www.flickr.com/photos/69805768@N00/3292899689/<br />
It is not a cure all. <br />http://www.flickr.com/photos/stevenbrisson/3831363278/<br />
It is a tool.<br />A tool to help you:<br />Communicate<br />Connect<br />Educate<br />Market<br />Manage<br />http://www....
Communicate<br />Instant<br />Far reaching<br />Mobile<br />Create opportunity<br />Enhance transparency (?)<br />http://w...
Connect<br />Network<br />Build connections<br />Initiate opportunities<br />How I came to be a speaker today!<br />Stay i...
Educate<br />“Keeping Up” <br />Topics <br />Trends <br />Key figures <br />Key cases<br />Sharing information that has be...
Market<br />Highlight your accomplishments<br />Emphasize areas of specialization<br />Build allies<br />Demonstrate capab...
Manage<br />Gather information<br />Organize in a way that works for you.<br />Boundless, endless<br />http://www.flickr.c...
Weighing Pros and Cons<br />http://www.flickr.com/photos/citizensheep/3613179465/<br />
What do you need?<br />Social media works well when you use it intentionally, deliberately, purposefully. <br />
Different tools have different purposes<br />
Get control of information<br />RSS Feeds: Information comes to you instead of you going to information<br />Save time<br ...
Connect with colleagues<br />Taking the business card to a whole new level<br />Who you are<br />What you do<br />Portfoli...
Think, Process, Share<br />An anchor to steady yourself in the sea of social media.<br />A venue to share information and ...
Market Yourself and more…<br />Tap into broader networks.<br />Ask questions.<br />Share information.<br />Get information...
Capture and Organize<br />Delicious<br />
Social bookmarking<br />Be mobile with your information.<br />Share information.<br />Organize information yourself.<br />...
To get started…<br />
Step 1: Play.<br />
Step 2: Ask questions.<br />
Step 3: Experiment.<br />http://www.flickr.com/photos/illinoisspringfield/3450365127/<br />
Step 4: Don’t be afraid.<br />http://www.flickr.com/photos/slaff/1523973250/<br />
Step 5: Know Yourself.<br />http://www.flickr.com/photos/pauljoran/2975718047/<br />
Step 6: Know Yourself.<br />
Step 7: Be realistic.<br />http://www.flickr.com/photos/pedroqtc/233755436/in/set-72157594254862034/<br />
Step 8: Ask for help!<br />http://www.flickr.com/photos/20354043@N00/4011682305/<br />
Step 9: Celebrate your success.<br />http://www.flickr.com/photos/quitepeculiar/4090855224/<br />
Step 10: Have fun.<br />http://www.flickr.com/photos/armandolobos/3331780359/<br />
Questions?<br />Feel free to contact me.<br />thesheckspot@gmail.com<br />Twitter/thesheck<br />http://thesheckspot.blogsp...
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Vt law

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Transcript of "Vt law"

  1. 1. Social Media & the Law<br />Sarah Faye Cohen<br />Vermont Bar Association<br />March 19, 2010 <br />
  2. 2. First, let’s talk about what social media is not.<br />
  3. 3. It is not magic. <br />http://www.flickr.com/photos/cverdier/4321365261/<br />
  4. 4. It is not a waste of time.<br />http://www.flickr.com/photos/69805768@N00/3292899689/<br />
  5. 5. It is not a cure all. <br />http://www.flickr.com/photos/stevenbrisson/3831363278/<br />
  6. 6. It is a tool.<br />A tool to help you:<br />Communicate<br />Connect<br />Educate<br />Market<br />Manage<br />http://www.flickr.com/photos/bcostin/10966095/<br />
  7. 7. Communicate<br />Instant<br />Far reaching<br />Mobile<br />Create opportunity<br />Enhance transparency (?)<br />http://www.flickr.com/photos/a_ninjamonkey/3828622465/<br />
  8. 8. Connect<br />Network<br />Build connections<br />Initiate opportunities<br />How I came to be a speaker today!<br />Stay in touch in new, “meaningful” ways<br />http://www.flickr.com/photos/litandmore/2465362185/<br />
  9. 9. Educate<br />“Keeping Up” <br />Topics <br />Trends <br />Key figures <br />Key cases<br />Sharing information that has been meaningful to you<br />http://www.flickr.com/photos/25080113@N06/4248014287/<br />
  10. 10. Market<br />Highlight your accomplishments<br />Emphasize areas of specialization<br />Build allies<br />Demonstrate capabilities<br />Put your ear to the ground<br />http://www.flickr.com/photos/enrevanche/3291037067/<br />
  11. 11. Manage<br />Gather information<br />Organize in a way that works for you.<br />Boundless, endless<br />http://www.flickr.com/photos/limonada/199135513/<br />
  12. 12. Weighing Pros and Cons<br />http://www.flickr.com/photos/citizensheep/3613179465/<br />
  13. 13. What do you need?<br />Social media works well when you use it intentionally, deliberately, purposefully. <br />
  14. 14. Different tools have different purposes<br />
  15. 15. Get control of information<br />RSS Feeds: Information comes to you instead of you going to information<br />Save time<br />Easy to use<br />Free<br />Google Alerts<br />“Alerted” anytime content about you, your firm, your specialty, your client appears on the web.<br />Easy to use<br />Free<br />http://www.flickr.com/photos/josephrobertson/127758523/<br />
  16. 16. Connect with colleagues<br />Taking the business card to a whole new level<br />Who you are<br />What you do<br />Portfolios<br />Connections<br />Opportunities<br />Linked In<br />Facebook<br />http://www.flickr.com/photos/tkysocialevents/4154982488/<br />
  17. 17. Think, Process, Share<br />An anchor to steady yourself in the sea of social media.<br />A venue to share information and respond to it.<br />For you or for your firm, area of expertise, organization.<br />
  18. 18. Market Yourself and more…<br />Tap into broader networks.<br />Ask questions.<br />Share information.<br />Get information.<br />Raise awareness.<br />Share your story.<br />Learn from others.<br />
  19. 19. Capture and Organize<br />Delicious<br />
  20. 20. Social bookmarking<br />Be mobile with your information.<br />Share information.<br />Organize information yourself.<br />A powerful tool for your paralegals, researchers, and assistants<br />Stay organized.<br />Keep notes.<br />
  21. 21. To get started…<br />
  22. 22. Step 1: Play.<br />
  23. 23. Step 2: Ask questions.<br />
  24. 24. Step 3: Experiment.<br />http://www.flickr.com/photos/illinoisspringfield/3450365127/<br />
  25. 25. Step 4: Don’t be afraid.<br />http://www.flickr.com/photos/slaff/1523973250/<br />
  26. 26. Step 5: Know Yourself.<br />http://www.flickr.com/photos/pauljoran/2975718047/<br />
  27. 27. Step 6: Know Yourself.<br />
  28. 28. Step 7: Be realistic.<br />http://www.flickr.com/photos/pedroqtc/233755436/in/set-72157594254862034/<br />
  29. 29. Step 8: Ask for help!<br />http://www.flickr.com/photos/20354043@N00/4011682305/<br />
  30. 30. Step 9: Celebrate your success.<br />http://www.flickr.com/photos/quitepeculiar/4090855224/<br />
  31. 31. Step 10: Have fun.<br />http://www.flickr.com/photos/armandolobos/3331780359/<br />
  32. 32. Questions?<br />Feel free to contact me.<br />thesheckspot@gmail.com<br />Twitter/thesheck<br />http://thesheckspot.blogspot.com<br />

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