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Vt law Vt law Presentation Transcript

  • Social Media & the Law
    Sarah Faye Cohen
    Vermont Bar Association
    March 19, 2010
  • First, let’s talk about what social media is not.
  • It is not magic.
    http://www.flickr.com/photos/cverdier/4321365261/
  • It is not a waste of time.
    http://www.flickr.com/photos/69805768@N00/3292899689/
  • It is not a cure all.
    http://www.flickr.com/photos/stevenbrisson/3831363278/
  • It is a tool.
    A tool to help you:
    Communicate
    Connect
    Educate
    Market
    Manage
    http://www.flickr.com/photos/bcostin/10966095/
  • Communicate
    Instant
    Far reaching
    Mobile
    Create opportunity
    Enhance transparency (?)
    http://www.flickr.com/photos/a_ninjamonkey/3828622465/
  • Connect
    Network
    Build connections
    Initiate opportunities
    How I came to be a speaker today!
    Stay in touch in new, “meaningful” ways
    http://www.flickr.com/photos/litandmore/2465362185/
  • Educate
    “Keeping Up”
    Topics
    Trends
    Key figures
    Key cases
    Sharing information that has been meaningful to you
    http://www.flickr.com/photos/25080113@N06/4248014287/
  • Market
    Highlight your accomplishments
    Emphasize areas of specialization
    Build allies
    Demonstrate capabilities
    Put your ear to the ground
    http://www.flickr.com/photos/enrevanche/3291037067/
  • Manage
    Gather information
    Organize in a way that works for you.
    Boundless, endless
    http://www.flickr.com/photos/limonada/199135513/
  • Weighing Pros and Cons
    http://www.flickr.com/photos/citizensheep/3613179465/
  • What do you need?
    Social media works well when you use it intentionally, deliberately, purposefully.
  • Different tools have different purposes
  • Get control of information
    RSS Feeds: Information comes to you instead of you going to information
    Save time
    Easy to use
    Free
    Google Alerts
    “Alerted” anytime content about you, your firm, your specialty, your client appears on the web.
    Easy to use
    Free
    http://www.flickr.com/photos/josephrobertson/127758523/
  • Connect with colleagues
    Taking the business card to a whole new level
    Who you are
    What you do
    Portfolios
    Connections
    Opportunities
    Linked In
    Facebook
    http://www.flickr.com/photos/tkysocialevents/4154982488/
  • Think, Process, Share
    An anchor to steady yourself in the sea of social media.
    A venue to share information and respond to it.
    For you or for your firm, area of expertise, organization.
  • Market Yourself and more…
    Tap into broader networks.
    Ask questions.
    Share information.
    Get information.
    Raise awareness.
    Share your story.
    Learn from others.
  • Capture and Organize
    Delicious
  • Social bookmarking
    Be mobile with your information.
    Share information.
    Organize information yourself.
    A powerful tool for your paralegals, researchers, and assistants
    Stay organized.
    Keep notes.
  • To get started…
  • Step 1: Play.
  • Step 2: Ask questions.
  • Step 3: Experiment.
    http://www.flickr.com/photos/illinoisspringfield/3450365127/
  • Step 4: Don’t be afraid.
    http://www.flickr.com/photos/slaff/1523973250/
  • Step 5: Know Yourself.
    http://www.flickr.com/photos/pauljoran/2975718047/
  • Step 6: Know Yourself.
  • Step 7: Be realistic.
    http://www.flickr.com/photos/pedroqtc/233755436/in/set-72157594254862034/
  • Step 8: Ask for help!
    http://www.flickr.com/photos/20354043@N00/4011682305/
  • Step 9: Celebrate your success.
    http://www.flickr.com/photos/quitepeculiar/4090855224/
  • Step 10: Have fun.
    http://www.flickr.com/photos/armandolobos/3331780359/
  • Questions?
    Feel free to contact me.
    thesheckspot@gmail.com
    Twitter/thesheck
    http://thesheckspot.blogspot.com