Social Media & the Law Sarah Faye Cohen Vermont Bar Association March 19, 2010
First, let’s talk about what social media is not.
It is not magic. http://www.flickr.com/photos/cverdier/4321365261/
It is not a waste of time. http://www.flickr.com/photos/69805768@N00/3292899689/
It is not a cure all. http://www.flickr.com/photos/stevenbrisson/3831363278/
It is a tool. A tool to help you: Communicate Connect Educate Market Manage http://www.flickr.com/photos/bcostin/10966095/
Communicate Instant Far reaching Mobile Create opportunity Enhance transparency (?) http://www.flickr.com/photos/a_ninjamonkey/3828622465/
Connect Network Build connections Initiate opportunities How I came to be a speaker today! Stay in touch in new, “meaningful” ways http://www.flickr.com/photos/litandmore/2465362185/
Educate “Keeping Up” Topics Trends Key figures Key cases Sharing information that has been meaningful to you http://www.flickr.com/photos/25080113@N06/4248014287/
Market Highlight your accomplishments Emphasize areas of specialization Build allies Demonstrate capabilities Put your ear to the ground http://www.flickr.com/photos/enrevanche/3291037067/
Manage Gather information Organize in a way that works for you. Boundless, endless http://www.flickr.com/photos/limonada/199135513/
Weighing Pros and Cons http://www.flickr.com/photos/citizensheep/3613179465/
What do you need? Social media works well when you use it intentionally, deliberately, purposefully.
Different tools have different purposes
Get control of information RSS Feeds: Information comes to you instead of you going to information Save time Easy to use Free Google Alerts “Alerted” anytime content about you, your firm, your specialty, your client appears on the web. Easy to use Free http://www.flickr.com/photos/josephrobertson/127758523/
Connect with colleagues Taking the business card to a whole new level Who you are What you do Portfolios Connections Opportunities Linked In Facebook http://www.flickr.com/photos/tkysocialevents/4154982488/
Think, Process, Share An anchor to steady yourself in the sea of social media. A venue to share information and respond to it. For you or for your firm, area of expertise, organization.
Market Yourself and more… Tap into broader networks. Ask questions. Share information. Get information. Raise awareness. Share your story. Learn from others.
Capture and Organize Delicious
Social bookmarking Be mobile with your information. Share information. Organize information yourself. A powerful tool for your paralegals, researchers, and assistants Stay organized. Keep notes.