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Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
Social Media: What is it good for?
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Social Media: What is it good for?

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Presentation on the power of 2.0 tools in communication.

Presentation on the power of 2.0 tools in communication.

Published in: Education, Technology, Sports
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  • 1. Social Media: What is it good for?<br />Sarah Faye Cohen<br />Vermont National Educators Association<br />November 14, 2009<br />
  • 2. What is social media really about? <br />Or, the other title for this talk:<br />Communication in the 21st century.<br />
  • 3. What is communication?<br />
  • 4. What do we think of when we thinkabout communication?<br />
  • 5. The mail.<br />http://www.flickr.com/photos/31167635@N08/3020705945/<br />http://www.flickr.com/photos/iamthebestartist/128672524/<br />
  • 6. The phone.<br />http://www.flickr.com/photos/qousqous/57607074/<br />http://www.flickr.com/photos/estherase/38225420/<br />
  • 7. People.<br />Our Friends<br />Our Students<br />http://www.flickr.com/photos/alasdair-d/517626786/<br />http://www.flickr.com/photos/besphotos/2360856473/<br />
  • 8. What happens to communication when we add in social media?<br />http://www.flickr.com/photos/stabilo-boss/93136022/<br />
  • 9. Is it overwhelming?<br />http://www.flickr.com/photos/andresthor/3963368371/<br />
  • 10. Or exhausting?<br />http://www.flickr.com/photos/stovak/2378145902/<br />
  • 11. It can be so much more!<br />http://www.flickr.com/photos/10842901@N04/2597327546/ <br />
  • 12. Social media can do many things.<br />Share<br />Engage<br />Bring people together<br />Teach<br />Question<br />Create opportunity<br />Make things fun<br />
  • 13. But using social media does have to be intentional, purposeful, deliberate.<br />
  • 14. Making choices about technology<br />What do you want to achieve by using technology? <br />Sharing information?<br />Raising awareness?<br />Creating events?<br />Raising money?<br />Asking questions?<br />Building a network?<br />Celebrating achievements?<br />Reflecting on challenges?<br />Organizing?<br />What are you willing to give in using technology?<br />Time<br />Energy<br />Creativity<br />Opportunity<br />What are you willing to give up in using technology?<br />Control<br />Authority<br />One voice.<br />
  • 15. Pros and Cons: Time <br />
  • 16. “Through social media I can share information with my personal and professional networks and they can share with me.” <br />Pros and Cons: Sharing<br />INFORMATION OVERLOAD<br />I’m overwhelmed by all this information!<br />
  • 17. “Social media lets me connect with students in new and exciting ways!”<br />Pros and Cons: Appropriateness<br />BEWARE of the APPROPRIATENESS POLICE<br />Where does my professional life end and my personal life begin? How exhausting AND overwhelming!<br />
  • 18. Finding the balance between the personal and the professional<br />
  • 19. An example: <br />Why am I on Facebook?<br />To connect with friends.<br />To share my life more frequently and openly.<br />To have fun.<br />
  • 20. An example: <br />What I am NOT doing on Facebook:<br />Friend-ing students<br />Inviting professional associates to view my full profile.<br />
  • 21. WHY? <br />Because I am CHOOSING to separate my personal and professional life.<br />
  • 22. Make choices. Anchor yourself.Balance your needs.Work smarter, not harder.<br />
  • 23. Tools that can make a difference (depending on what you want to do!)…<br />
  • 24. Blogging<br />
  • 25. Blogging<br />An anchor to steady yourself in the sea of social media.<br />Reflect, think, process.<br />A venue to share information and respond to it.<br />For you or for your organization. <br />
  • 26. Facebook<br /><ul><li>Share information about your organization.
  • 27. Organize events.
  • 28. Post photos.
  • 29. Build community.
  • 30. Generate interest.
  • 31. Keep information in one, easy to find place.</li></li></ul><li>Twitter<br />Tap into broader networks.<br />Ask questions.<br />Share information.<br />Get information.<br />Raise awareness.<br />Share your story.<br />Learn from others.<br />
  • 32. Twitter: “What are you doing?”<br />
  • 33. Delicious: Social Bookmarking<br />
  • 34. Social bookmarking lets you…<br />Be mobile with your information.<br />Share information.<br />Organize information yourself.<br />Stay organized.<br />Keep notes.<br />
  • 35. How do YOU get started?<br />
  • 36. Step 1: Play.<br />
  • 37. Step 2: Ask questions.<br />
  • 38. Step 3: Experiment.<br />http://www.flickr.com/photos/illinoisspringfield/3450365127/<br />
  • 39. Step 4: Don’t be afraid.<br />http://www.flickr.com/photos/slaff/1523973250/<br />
  • 40. Step 5: Know Yourself.<br />http://www.flickr.com/photos/pauljoran/2975718047/<br />
  • 41. Step 6: Know Your Organization.<br />
  • 42. Step 7: Be realistic.<br />http://www.flickr.com/photos/pedroqtc/233755436/in/set-72157594254862034/<br />
  • 43. Step 8: Ask for help!<br />http://www.flickr.com/photos/20354043@N00/4011682305/<br />
  • 44. Step 9: Celebrate your success.<br />http://www.flickr.com/photos/quitepeculiar/4090855224/<br />
  • 45. Step 10: Have fun.<br />http://www.flickr.com/photos/armandolobos/3331780359/<br />
  • 46. Questions?<br />
  • 47. Need help? Have questions?Feel free to contact me!<br />thesheckspot@gmail.com<br />http://thesheckspot.blogspot.com<br />thesheck/twitter.com<br />

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