Social Media: What is it good for?

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Presentation on the power of 2.0 tools in communication.

Presentation on the power of 2.0 tools in communication.

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  • 1. Social Media: What is it good for?
    Sarah Faye Cohen
    Vermont National Educators Association
    November 14, 2009
  • 2. What is social media really about?
    Or, the other title for this talk:
    Communication in the 21st century.
  • 3. What is communication?
  • 4. What do we think of when we thinkabout communication?
  • 5. The mail.
    http://www.flickr.com/photos/31167635@N08/3020705945/
    http://www.flickr.com/photos/iamthebestartist/128672524/
  • 6. The phone.
    http://www.flickr.com/photos/qousqous/57607074/
    http://www.flickr.com/photos/estherase/38225420/
  • 7. People.
    Our Friends
    Our Students
    http://www.flickr.com/photos/alasdair-d/517626786/
    http://www.flickr.com/photos/besphotos/2360856473/
  • 8. What happens to communication when we add in social media?
    http://www.flickr.com/photos/stabilo-boss/93136022/
  • 9. Is it overwhelming?
    http://www.flickr.com/photos/andresthor/3963368371/
  • 10. Or exhausting?
    http://www.flickr.com/photos/stovak/2378145902/
  • 11. It can be so much more!
    http://www.flickr.com/photos/10842901@N04/2597327546/
  • 12. Social media can do many things.
    Share
    Engage
    Bring people together
    Teach
    Question
    Create opportunity
    Make things fun
  • 13. But using social media does have to be intentional, purposeful, deliberate.
  • 14. Making choices about technology
    What do you want to achieve by using technology?
    Sharing information?
    Raising awareness?
    Creating events?
    Raising money?
    Asking questions?
    Building a network?
    Celebrating achievements?
    Reflecting on challenges?
    Organizing?
    What are you willing to give in using technology?
    Time
    Energy
    Creativity
    Opportunity
    What are you willing to give up in using technology?
    Control
    Authority
    One voice.
  • 15. Pros and Cons: Time
  • 16. “Through social media I can share information with my personal and professional networks and they can share with me.”
    Pros and Cons: Sharing
    INFORMATION OVERLOAD
    I’m overwhelmed by all this information!
  • 17. “Social media lets me connect with students in new and exciting ways!”
    Pros and Cons: Appropriateness
    BEWARE of the APPROPRIATENESS POLICE
    Where does my professional life end and my personal life begin? How exhausting AND overwhelming!
  • 18. Finding the balance between the personal and the professional
  • 19. An example:
    Why am I on Facebook?
    To connect with friends.
    To share my life more frequently and openly.
    To have fun.
  • 20. An example:
    What I am NOT doing on Facebook:
    Friend-ing students
    Inviting professional associates to view my full profile.
  • 21. WHY?
    Because I am CHOOSING to separate my personal and professional life.
  • 22. Make choices. Anchor yourself.Balance your needs.Work smarter, not harder.
  • 23. Tools that can make a difference (depending on what you want to do!)…
  • 24. Blogging
  • 25. Blogging
    An anchor to steady yourself in the sea of social media.
    Reflect, think, process.
    A venue to share information and respond to it.
    For you or for your organization.
  • 26. Facebook
    • Share information about your organization.
    • 27. Organize events.
    • 28. Post photos.
    • 29. Build community.
    • 30. Generate interest.
    • 31. Keep information in one, easy to find place.
  • Twitter
    Tap into broader networks.
    Ask questions.
    Share information.
    Get information.
    Raise awareness.
    Share your story.
    Learn from others.
  • 32. Twitter: “What are you doing?”
  • 33. Delicious: Social Bookmarking
  • 34. Social bookmarking lets you…
    Be mobile with your information.
    Share information.
    Organize information yourself.
    Stay organized.
    Keep notes.
  • 35. How do YOU get started?
  • 36. Step 1: Play.
  • 37. Step 2: Ask questions.
  • 38. Step 3: Experiment.
    http://www.flickr.com/photos/illinoisspringfield/3450365127/
  • 39. Step 4: Don’t be afraid.
    http://www.flickr.com/photos/slaff/1523973250/
  • 40. Step 5: Know Yourself.
    http://www.flickr.com/photos/pauljoran/2975718047/
  • 41. Step 6: Know Your Organization.
  • 42. Step 7: Be realistic.
    http://www.flickr.com/photos/pedroqtc/233755436/in/set-72157594254862034/
  • 43. Step 8: Ask for help!
    http://www.flickr.com/photos/20354043@N00/4011682305/
  • 44. Step 9: Celebrate your success.
    http://www.flickr.com/photos/quitepeculiar/4090855224/
  • 45. Step 10: Have fun.
    http://www.flickr.com/photos/armandolobos/3331780359/
  • 46. Questions?
  • 47. Need help? Have questions?Feel free to contact me!
    thesheckspot@gmail.com
    http://thesheckspot.blogspot.com
    thesheck/twitter.com