Social Media - An Introduction
Upcoming SlideShare
Loading in...5

Social Media - An Introduction



What is Social Media? Ho does it fit in with your brand\'s reputation?

What is Social Media? Ho does it fit in with your brand\'s reputation?



Total Views
Views on SlideShare
Embed Views



3 Embeds 93 88 4 1



Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Social Media - An Introduction Social Media - An Introduction Presentation Transcript

  • What is Social Media Scott Gray
  • What is Social Media?
  • A collection of tools…
  • (more like these)
  • that facilitates... Credit: Ben Werdmuller
  • the creation ...
  • and sharing ... Credit: Jason Staten
  • of stuff.
  • Stuff?
  • Stories
  • Information Information
  • Reviews
  • “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic News Views 486,314
  • And could take the form of..
  • Text
  • Video
  • Photos
  • Why should you care?
  • Let’s look at some stats...
  • Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie
  • 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine
  • Social Media recently displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta
  • 13 HOURS of video are uploaded to YouTube EVERY MINUTE… … it would take 413+ years to watch every video.
  • 100,000,000 videos viewed on YouTube every day Credit: Jared
  • The number of minutes spent on Facebook every day. Credit: Mark Auer
  • Social Media is transforming marketing.
  • It’s taken the mega-phone used by advertisers Credit: altemark
  • … and given consumers a bigger one. “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control” Rupert Murdoch Mogul
  • The digital mega-phones (a miniscule selection)
  • (Again) So why should you care??
  • With so much content being created, it’s likely that people are talking about you too.
  • Social Media and brands.
  • Contrary to what many traditional marketers believe…
  • .. a brand is not just a logo … neither is it just what marketers advertise it to be.
  • “A brand is the intangible sum of a product’s attributes: its name, packaging, price, its history, its reputation and the way it’s advertised.” David Ogilvy Advertising god
  • Reputation is the one attribute that’s out of the marketers’ hands…
  • … and in the mind of the consumers’.
  • What people say “..consumers about your around the world company impacts place their highest others’ levels of trust in other consumers.” perceptions of Nielsen Global Survey, 2007 you.
  • “Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
  • There are conversations about YOU happening out there, that are easy to find. And JOIN!
  • Are you listening?
  • Have you joined in?
  • Or are you being left out?
  • Who got it right?
  • 67% of funds raised came via online Credit: Iceman9294
  • Obama Election campaign by numbers: • Facebook fan page: 3,279,102 fans (McCain 620,539) • MySpace: 1,043,850 (218,172) • YouTube: 1824 videos, 20m channel views (330/2.2m) • Twitter: 137,206 followers (4848) • Collected 13 Million email addresses Credit: EricaJoy
  • 2 Million users 35,000 volunteer groups 400k blog posts
  • Obama won where it counted - online, by providing various spaces for fans to become campaigners. Credit: EricaJoy
  • Facebook pages - fishing where the fish are. Credit: EricaJoy
  • Highly customisable Credit: EricaJoy
  • Celebrate your brand advocates Credit: EricaJoy
  • Integrating other content Credit: EricaJoy
  • It’s not all kids! Credit: EricaJoy
  • United breaks guitars
  • +5 Million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
  • To conclude..
  • You can’t beat them..
  • … so join them
  • “The future of “The future of marketing is not marketing is about doing and about doing saying things TO things WITH people” and FOR people” Paul Isakson Digital Strategist
  • Your action plan
  • Stop. Collaborate. And listen.
  • Stop. Listen. Start interacting.
  • That’s it!
  • Questions?
  • Twitter & the rise of the personal brand. Credit: EricaJoy