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Social Media - An Introduction
 

Social Media - An Introduction

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What is Social Media? Ho does it fit in with your brand\'s reputation?

What is Social Media? Ho does it fit in with your brand\'s reputation?

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    Social Media - An Introduction Social Media - An Introduction Presentation Transcript

    • What is Social Media Scott Gray
    • What is Social Media?
    • A collection of tools…
    • (more like these)
    • that facilitates... Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
    • the creation ...
    • and sharing ... Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
    • of stuff.
    • Stuff?
    • Stories
    • Information Information
    • Reviews
    • “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic News Views 486,314
    • And could take the form of..
    • Text
    • Video
    • Photos
    • Why should you care?
    • Let’s look at some stats...
    • Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
    • 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
    • Social Media recently displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
    • 13 HOURS of video are uploaded to YouTube EVERY MINUTE… … it would take 413+ years to watch every video.
    • 100,000,000 videos viewed on YouTube every day Credit: Jared http://www.flickr.com/photos/generated/
    • The number of minutes spent on Facebook every day. Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
    • Social Media is transforming marketing.
    • It’s taken the mega-phone used by advertisers Credit: altemark http://www.flickr.com/photos/altemark/
    • … and given consumers a bigger one. “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control” Rupert Murdoch Mogul
    • The digital mega-phones (a miniscule selection)
    • (Again) So why should you care??
    • With so much content being created, it’s likely that people are talking about you too.
    • Social Media and brands.
    • Contrary to what many traditional marketers believe…
    • .. a brand is not just a logo … neither is it just what marketers advertise it to be.
    • “A brand is the intangible sum of a product’s attributes: its name, packaging, price, its history, its reputation and the way it’s advertised.” David Ogilvy Advertising god
    • Reputation is the one attribute that’s out of the marketers’ hands…
    • … and in the mind of the consumers’.
    • What people say “..consumers about your around the world company impacts place their highest others’ levels of trust in other consumers.” perceptions of Nielsen Global Survey, 2007 you.
    • “Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
    • There are conversations about YOU happening out there, that are easy to find. And JOIN!
    • Are you listening?
    • Have you joined in?
    • Or are you being left out?
    • Who got it right?
    • 67% of funds raised came via online Credit: Iceman9294 http://www.flickr.com/photos/iceman9294/
    • Obama Election campaign by numbers: • Facebook fan page: 3,279,102 fans (McCain 620,539) • MySpace: 1,043,850 (218,172) • YouTube: 1824 videos, 20m channel views (330/2.2m) • Twitter: 137,206 followers (4848) • Collected 13 Million email addresses Credit: EricaJoy http://www.flickr.com/photos/ericajoy//
    • myBarackObama.com 2 Million users 35,000 volunteer groups 400k blog posts
    • Obama won where it counted - online, by providing various spaces for fans to become campaigners. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
    • Facebook pages - fishing where the fish are. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
    • Highly customisable Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
    • Celebrate your brand advocates Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
    • Integrating other content Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
    • It’s not all kids! Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
    • United breaks guitars
    • +5 Million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
    • To conclude..
    • You can’t beat them..
    • … so join them
    • “The future of “The future of marketing is not marketing is about doing and about doing saying things TO things WITH people” and FOR people” Paul Isakson Digital Strategist
    • Your action plan
    • Stop. Collaborate. And listen.
    • Stop. Listen. Start interacting.
    • That’s it!
    • Questions?
    • Twitter & the rise of the personal brand. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/