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What is Social Media
Scott Gray
What is Social
Media?
A collection of
 tools…
(more like these)
that facilitates...




                      Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
the creation ...
and sharing ...




                  Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
of stuff.
Stuff?
Stories
Information




Information
Reviews
“There's a plane in
                the Hudson. I'm on
                the ferry going to
                pick up the peop...
And could take
 the form of..
Text
Video
Photos
Why should you
care?
Let’s look at some stats...
Two thirds of the global
    Internet population visit
        social networks


Nielsen, Global Faces & Networked Places,...
10% of total
                                                                         internet time is
                   ...
Social Media
   recently displaced
   Email as 4th
   most popular
   activity on the
   Internet.




Source: Nielsen, Gl...
13 HOURS of video are
 uploaded to YouTube EVERY
 MINUTE…

                … it would take 413+
                  years to...
100,000,000 videos
viewed on YouTube
every day
                     Credit: Jared http://www.flickr.com/photos/generated/
The number of
                          minutes spent
                          on Facebook
                          ever...
Social Media is
transforming marketing.
It’s taken the
mega-phone used
by advertisers


                  Credit: altemark http://www.flickr.com/photos/altemark/
… and given consumers
 a bigger one.


  “Technology is shifting
  power away from the
  editors, the publishers,
  the es...
The digital mega-phones




                          (a miniscule selection)
(Again) So why should you
  care??
With so much
content being
created, it’s
likely that
people are
talking about
you too.
Social Media and
brands.
Contrary to
what many
traditional
marketers
believe…
.. a brand is not just a logo




               … neither is it just what marketers
                                  adv...
“A brand is the
intangible sum of a
product’s attributes:
its name, packaging,
price, its history, its
reputation and the
...
Reputation
is the one
attribute that’s
out of the
marketers’
hands…
… and in the
 mind of the
 consumers’.
What people say
                  “..consumers
about your        around the world
company impacts   place their highest
ot...
“Your brand is no
stronger than its
reputation - and
will increasingly
depend on what
comes up when
you are Googled”
     ...
There are conversations
about YOU happening out
there, that are easy to find.
And JOIN!
Are you listening?
Have you joined in?
Or are you being left out?
Who got it right?
67% of funds raised
came via online




                      Credit: Iceman9294 http://www.flickr.com/photos/iceman9294/
Obama Election campaign by numbers:
• Facebook fan page: 3,279,102 fans (McCain 620,539)
• MySpace: 1,043,850 (218,172)
• ...
myBarackObama.com




2 Million users   35,000 volunteer groups   400k blog posts
Obama won where it counted -
online, by providing various spaces
for fans to become campaigners.
                Credit: E...
Facebook pages - fishing where the
fish are.




                          Credit: EricaJoy http://www.flickr.com/photos/e...
Highly customisable

                      Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
Celebrate your brand advocates

                          Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
Integrating other content

                            Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
It’s not all kids!


                     Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
United breaks guitars
+5 Million views
Topped the US & UK iTunes charts
United’s Share price dropped 10% ($180m)
To conclude..
You can’t beat
them..
… so join them
“The future of     “The future of
marketing is not   marketing is
about doing and    about doing
saying things TO   things...
Your action plan
Stop.
Collaborate.
And listen.
Stop.
Listen.
Start interacting.
That’s it!
Questions?
Twitter & the rise of the personal
brand.




                            Credit: EricaJoy http://www.flickr.com/photos/er...
Social Media - An Introduction
Social Media - An Introduction
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Social Media - An Introduction

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What is Social Media? Ho does it fit in with your brand\'s reputation?

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Transcript of "Social Media - An Introduction"

  1. 1. What is Social Media Scott Gray
  2. 2. What is Social Media?
  3. 3. A collection of tools…
  4. 4. (more like these)
  5. 5. that facilitates... Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
  6. 6. the creation ...
  7. 7. and sharing ... Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
  8. 8. of stuff.
  9. 9. Stuff?
  10. 10. Stories
  11. 11. Information Information
  12. 12. Reviews
  13. 13. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic News Views 486,314
  14. 14. And could take the form of..
  15. 15. Text
  16. 16. Video
  17. 17. Photos
  18. 18. Why should you care?
  19. 19. Let’s look at some stats...
  20. 20. Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  21. 21. 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
  22. 22. Social Media recently displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
  23. 23. 13 HOURS of video are uploaded to YouTube EVERY MINUTE… … it would take 413+ years to watch every video.
  24. 24. 100,000,000 videos viewed on YouTube every day Credit: Jared http://www.flickr.com/photos/generated/
  25. 25. The number of minutes spent on Facebook every day. Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
  26. 26. Social Media is transforming marketing.
  27. 27. It’s taken the mega-phone used by advertisers Credit: altemark http://www.flickr.com/photos/altemark/
  28. 28. … and given consumers a bigger one. “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control” Rupert Murdoch Mogul
  29. 29. The digital mega-phones (a miniscule selection)
  30. 30. (Again) So why should you care??
  31. 31. With so much content being created, it’s likely that people are talking about you too.
  32. 32. Social Media and brands.
  33. 33. Contrary to what many traditional marketers believe…
  34. 34. .. a brand is not just a logo … neither is it just what marketers advertise it to be.
  35. 35. “A brand is the intangible sum of a product’s attributes: its name, packaging, price, its history, its reputation and the way it’s advertised.” David Ogilvy Advertising god
  36. 36. Reputation is the one attribute that’s out of the marketers’ hands…
  37. 37. … and in the mind of the consumers’.
  38. 38. What people say “..consumers about your around the world company impacts place their highest others’ levels of trust in other consumers.” perceptions of Nielsen Global Survey, 2007 you.
  39. 39. “Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
  40. 40. There are conversations about YOU happening out there, that are easy to find. And JOIN!
  41. 41. Are you listening?
  42. 42. Have you joined in?
  43. 43. Or are you being left out?
  44. 44. Who got it right?
  45. 45. 67% of funds raised came via online Credit: Iceman9294 http://www.flickr.com/photos/iceman9294/
  46. 46. Obama Election campaign by numbers: • Facebook fan page: 3,279,102 fans (McCain 620,539) • MySpace: 1,043,850 (218,172) • YouTube: 1824 videos, 20m channel views (330/2.2m) • Twitter: 137,206 followers (4848) • Collected 13 Million email addresses Credit: EricaJoy http://www.flickr.com/photos/ericajoy//
  47. 47. myBarackObama.com 2 Million users 35,000 volunteer groups 400k blog posts
  48. 48. Obama won where it counted - online, by providing various spaces for fans to become campaigners. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  49. 49. Facebook pages - fishing where the fish are. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  50. 50. Highly customisable Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  51. 51. Celebrate your brand advocates Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  52. 52. Integrating other content Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  53. 53. It’s not all kids! Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  54. 54. United breaks guitars
  55. 55. +5 Million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
  56. 56. To conclude..
  57. 57. You can’t beat them..
  58. 58. … so join them
  59. 59. “The future of “The future of marketing is not marketing is about doing and about doing saying things TO things WITH people” and FOR people” Paul Isakson Digital Strategist
  60. 60. Your action plan
  61. 61. Stop. Collaborate. And listen.
  62. 62. Stop. Listen. Start interacting.
  63. 63. That’s it!
  64. 64. Questions?
  65. 65. Twitter & the rise of the personal brand. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
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