Social Media - An Introduction

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What is Social Media? Ho does it fit in with your brand\'s reputation?

What is Social Media? Ho does it fit in with your brand\'s reputation?

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  • 1. What is Social Media Scott Gray
  • 2. What is Social Media?
  • 3. A collection of tools…
  • 4. (more like these)
  • 5. that facilitates... Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
  • 6. the creation ...
  • 7. and sharing ... Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
  • 8. of stuff.
  • 9. Stuff?
  • 10. Stories
  • 11. Information Information
  • 12. Reviews
  • 13. “There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.” 10:36 PM Jan 15th from TwitPic News Views 486,314
  • 14. And could take the form of..
  • 15. Text
  • 16. Video
  • 17. Photos
  • 18. Why should you care?
  • 19. Let’s look at some stats...
  • 20. Two thirds of the global Internet population visit social networks Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  • 21. 10% of total internet time is spent on a social network Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
  • 22. Social Media recently displaced Email as 4th most popular activity on the Internet. Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
  • 23. 13 HOURS of video are uploaded to YouTube EVERY MINUTE… … it would take 413+ years to watch every video.
  • 24. 100,000,000 videos viewed on YouTube every day Credit: Jared http://www.flickr.com/photos/generated/
  • 25. The number of minutes spent on Facebook every day. Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
  • 26. Social Media is transforming marketing.
  • 27. It’s taken the mega-phone used by advertisers Credit: altemark http://www.flickr.com/photos/altemark/
  • 28. … and given consumers a bigger one. “Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control” Rupert Murdoch Mogul
  • 29. The digital mega-phones (a miniscule selection)
  • 30. (Again) So why should you care??
  • 31. With so much content being created, it’s likely that people are talking about you too.
  • 32. Social Media and brands.
  • 33. Contrary to what many traditional marketers believe…
  • 34. .. a brand is not just a logo … neither is it just what marketers advertise it to be.
  • 35. “A brand is the intangible sum of a product’s attributes: its name, packaging, price, its history, its reputation and the way it’s advertised.” David Ogilvy Advertising god
  • 36. Reputation is the one attribute that’s out of the marketers’ hands…
  • 37. … and in the mind of the consumers’.
  • 38. What people say “..consumers about your around the world company impacts place their highest others’ levels of trust in other consumers.” perceptions of Nielsen Global Survey, 2007 you.
  • 39. “Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled” Alan Jenkins Communications Consultant
  • 40. There are conversations about YOU happening out there, that are easy to find. And JOIN!
  • 41. Are you listening?
  • 42. Have you joined in?
  • 43. Or are you being left out?
  • 44. Who got it right?
  • 45. 67% of funds raised came via online Credit: Iceman9294 http://www.flickr.com/photos/iceman9294/
  • 46. Obama Election campaign by numbers: • Facebook fan page: 3,279,102 fans (McCain 620,539) • MySpace: 1,043,850 (218,172) • YouTube: 1824 videos, 20m channel views (330/2.2m) • Twitter: 137,206 followers (4848) • Collected 13 Million email addresses Credit: EricaJoy http://www.flickr.com/photos/ericajoy//
  • 47. myBarackObama.com 2 Million users 35,000 volunteer groups 400k blog posts
  • 48. Obama won where it counted - online, by providing various spaces for fans to become campaigners. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  • 49. Facebook pages - fishing where the fish are. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  • 50. Highly customisable Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  • 51. Celebrate your brand advocates Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  • 52. Integrating other content Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  • 53. It’s not all kids! Credit: EricaJoy http://www.flickr.com/photos/ericajoy/
  • 54. United breaks guitars
  • 55. +5 Million views Topped the US & UK iTunes charts United’s Share price dropped 10% ($180m)
  • 56. To conclude..
  • 57. You can’t beat them..
  • 58. … so join them
  • 59. “The future of “The future of marketing is not marketing is about doing and about doing saying things TO things WITH people” and FOR people” Paul Isakson Digital Strategist
  • 60. Your action plan
  • 61. Stop. Collaborate. And listen.
  • 62. Stop. Listen. Start interacting.
  • 63. That’s it!
  • 64. Questions?
  • 65. Twitter & the rise of the personal brand. Credit: EricaJoy http://www.flickr.com/photos/ericajoy/