One Campaign 27dindins

  • 247 views
Uploaded on

 

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
247
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. one campaign. 27 July 2007
  • 2. Me.
  • 3. Scott Gray
  • 4. thescott
  • 5.  
  • 6. evangelist.
  • 7.  
  • 8. SEO Permission marketing Pay Per Click Email marketing Rough Perl eMarketing Viral Office skateboarding Office cricket HTML Usability Interface design
  • 9. interactive marketing manager
  • 10. long tail “exploitationist”.
  • 11. Opportunity
  • 12.  
  • 13. Collaborate
  • 14. User Generated Content
  • 15. Share
  • 16.  Primi-Piatti . Experiential.  Mobicode closes loop  between online and offline.  Zoopy. User Generated. DB
  • 17. Results
  • 18. + 30, 000 visits (19, 000 unique)
  • 19. 4:18 time on site
  • 20. 52% new visitors
  • 21. 280 registered to Zoopy
  • 22.  
  • 23. Initial Learnings
  • 24. There’s far more people watching than playing...
  • 25. .. therefore - volumes are important.
  • 26. Monitor campaign.
  • 27. Where’s the value? Communicate!
  • 28. Use existing platforms.
  • 29. Value of Web PR.
  • 30.  
  • 31. www.scott.za.net