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One Campaign 27dindins

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  • Transcript

    • 1. one campaign. 27 July 2007
    • 2. Me.
    • 3. Scott Gray
    • 4. thescott
    • 5.  
    • 6. evangelist.
    • 7.  
    • 8. SEO Permission marketing Pay Per Click Email marketing Rough Perl eMarketing Viral Office skateboarding Office cricket HTML Usability Interface design
    • 9. interactive marketing manager
    • 10. long tail “exploitationist”.
    • 11. Opportunity
    • 12.  
    • 13. Collaborate
    • 14. User Generated Content
    • 15. Share
    • 16.  Primi-Piatti . Experiential.  Mobicode closes loop  between online and offline.  Zoopy. User Generated. DB
    • 17. Results
    • 18. + 30, 000 visits (19, 000 unique)
    • 19. 4:18 time on site
    • 20. 52% new visitors
    • 21. 280 registered to Zoopy
    • 22.  
    • 23. Initial Learnings
    • 24. There’s far more people watching than playing...
    • 25. .. therefore - volumes are important.
    • 26. Monitor campaign.
    • 27. Where’s the value? Communicate!
    • 28. Use existing platforms.
    • 29. Value of Web PR.
    • 30.  
    • 31. www.scott.za.net

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