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One Campaign   27dindins
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One Campaign 27dindins

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One Campaign   27dindins One Campaign 27dindins Presentation Transcript

  • one campaign. 27 July 2007
  • Me.
  • Scott Gray
  • thescott
  •  
  • evangelist.
  •  
  • SEO Permission marketing Pay Per Click Email marketing Rough Perl eMarketing Viral Office skateboarding Office cricket HTML Usability Interface design
  • interactive marketing manager
  • long tail “exploitationist”.
  • Opportunity
  •  
  • Collaborate
  • User Generated Content
  • Share
  •  Primi-Piatti . Experiential.  Mobicode closes loop  between online and offline.  Zoopy. User Generated. DB
  • Results
  • + 30, 000 visits (19, 000 unique)
  • 4:18 time on site
  • 52% new visitors
  • 280 registered to Zoopy
  •  
  • Initial Learnings
  • There’s far more people watching than playing...
  • .. therefore - volumes are important.
  • Monitor campaign.
  • Where’s the value? Communicate!
  • Use existing platforms.
  • Value of Web PR.
  •  
  • www.scott.za.net