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one campaign. 27 July 2007
Me.
Scott Gray
thescott
 
evangelist.
 
SEO Permission marketing Pay Per Click Email marketing Rough Perl eMarketing Viral Office skateboarding Office cricket HTM...
interactive marketing manager
long tail “exploitationist”.
Opportunity
 
Collaborate
User Generated Content
Share
   Primi-Piatti . Experiential.  Mobicode  closes loop   between online and offline.    Zoopy.  User Generated. DB
Results
+ 30, 000 visits (19, 000 unique)
4:18 time on site
52% new visitors
280 registered to Zoopy
 
Initial Learnings
There’s far more people watching than playing...
.. therefore - volumes are important.
Monitor campaign.
Where’s the value? Communicate!
Use existing platforms.
Value of Web PR.
 
www.scott.za.net
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One Campaign 27dindins

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  • Transcript of "One Campaign 27dindins"

    1. 1. one campaign. 27 July 2007
    2. 2. Me.
    3. 3. Scott Gray
    4. 4. thescott
    5. 6. evangelist.
    6. 8. SEO Permission marketing Pay Per Click Email marketing Rough Perl eMarketing Viral Office skateboarding Office cricket HTML Usability Interface design
    7. 9. interactive marketing manager
    8. 10. long tail “exploitationist”.
    9. 11. Opportunity
    10. 13. Collaborate
    11. 14. User Generated Content
    12. 15. Share
    13. 16.  Primi-Piatti . Experiential.  Mobicode closes loop  between online and offline.  Zoopy. User Generated. DB
    14. 17. Results
    15. 18. + 30, 000 visits (19, 000 unique)
    16. 19. 4:18 time on site
    17. 20. 52% new visitors
    18. 21. 280 registered to Zoopy
    19. 23. Initial Learnings
    20. 24. There’s far more people watching than playing...
    21. 25. .. therefore - volumes are important.
    22. 26. Monitor campaign.
    23. 27. Where’s the value? Communicate!
    24. 28. Use existing platforms.
    25. 29. Value of Web PR.
    26. 31. www.scott.za.net

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