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One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
One Campaign   27dindins
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One Campaign 27dindins

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  • Transcript

    • 1. one campaign. 27 July 2007
    • 2. Me.
    • 3. Scott Gray
    • 4. thescott
    • 5.  
    • 6. evangelist.
    • 7.  
    • 8. SEO Permission marketing Pay Per Click Email marketing Rough Perl eMarketing Viral Office skateboarding Office cricket HTML Usability Interface design
    • 9. interactive marketing manager
    • 10. long tail “exploitationist”.
    • 11. Opportunity
    • 12.  
    • 13. Collaborate
    • 14. User Generated Content
    • 15. Share
    • 16.  Primi-Piatti . Experiential.  Mobicode closes loop  between online and offline.  Zoopy. User Generated. DB
    • 17. Results
    • 18. + 30, 000 visits (19, 000 unique)
    • 19. 4:18 time on site
    • 20. 52% new visitors
    • 21. 280 registered to Zoopy
    • 22.  
    • 23. Initial Learnings
    • 24. There’s far more people watching than playing...
    • 25. .. therefore - volumes are important.
    • 26. Monitor campaign.
    • 27. Where’s the value? Communicate!
    • 28. Use existing platforms.
    • 29. Value of Web PR.
    • 30.  
    • 31. www.scott.za.net

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