Brave. Curious. Minds.
I AM
SCOTT
@thescott
Brave. Curious. Minds.
Curator.
Specialist generalist.
Director of Experience Labs @ Quirk.
Brave. Curious. Minds.
THE FUTURE CONSUMER
REALITY
Brave. Curious. Minds.
Brave. Curious. Minds.
THE CONSUMER MOBILITY STACK
Brave. Curious. Minds.
Connectivity
Hardware: Devices & Tech
Software: Platforms, OS & Ecosystems
The Experience
Consumer ...
Brave. Curious. Minds.
Connectivity
THE CONSUMER MOBILITY STACK
Brave. Curious. Minds.
CHEAPER
FASTEREVERYWHERE
Brave. Curious. Minds.
CHEAPER
FASTEREVERYWHERE
ALL THE SIGNS ARE THERE
Brave. Curious. Minds.
ACCESS(EVERYWHERE)
Iridium OpenPort
Broadband Service.
The Iridium OpenPort
broadband service is po...
Brave. Curious. Minds.
ACCESS(EVERYWHERE)
Iridium OpenPort
Broadband Service.
The Iridium OpenPort
broadband service is po...
Brave. Curious. Minds.
ACCESS(EVERYWHERE)
Iridium OpenPort
Broadband Service.
The Iridium OpenPort
broadband service is po...
Brave. Curious. Minds.
Hardware: Devices & Tech
THE CONSUMER MOBILITY STACK
Brave. Curious. Minds.
MOBILE, A
CATALYST FOR
WIDESPREAD
BEHAVIOUR
CHANGE.
Spot the difference:
The appointment of a new p...
Brave. Curious. Minds.
MOBILE > THE PHONE
SURFACES / SCREENS / DIGITAL EXPERIENCES
THAT AREN’T FIXED IN LOCATION.
Brave. Curious. Minds.
POWERFUL
PERSONAL
PERVASIVE
MOBILE
TECHNOLOGY
TRENDS
3
Brave. Curious. Minds.
DEVICE PROCESSOR SPEED
Pentium 486 (early 90’s) Up to 100MHz
iPHONE 1st Generation (‘07) 412MHz
iPH...
Brave. Curious. Minds.
POWERFUL
CAPABILITIES
Samsung Galaxy S4
Brave. Curious. Minds.
POWERFUL
CAPABILITIES
1080p HD video
13 Megapixel photos
Brave. Curious. Minds.
POWERFUL
CAPABILITIES
http://www.kpcb.com/insights/2013-internet-trends
Brave. Curious. Minds.
POWERFUL
CAPABILITIES
http://www.kpcb.com/insights/2013-internet-trends
Brave. Curious. Minds.
POWERFUL
CAPABILITIES
Gesture
Proximity
Gyro
Accelerometer
Geomagnetic
Temp / Humidity
Barometer
Ha...
Brave. Curious. Minds.
THE WEARABLE
TECH ERA IS HERE..
PERSONAL
Google Glass
Apple iWatch concept
Brave. Curious. Minds.
THE
INTERNET
OF THINGS
(CONNECTED OBJECTS)
PERVASIVE
Brave. Curious. Minds.
THE INTERNET
OF THINGS
PERVASIVE
“We’re moving to a world in which
every device generates useful da...
Brave. Curious. Minds.
ACTION
Events
triggered either
by objects or by
people.
REPORT
Display
processed
information for
pe...
Brave. Curious. Minds.
#CHEAPTECH
NFC Stickers @ R2ea.
An NFC tag is a small passive (no
battery) device which contains a ...
Brave. Curious. Minds.
Software: Platforms, OS & Ecosystems
THE CONSUMER MOBILITY STACK
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
LEVERAGE SCALE
TO DIVERSIFY
BUILD ECOSYSTEMS
THAT CREATE VALUE
Brave. Curious. Minds.
LEVERAGE SCALE
TO DIVERSIFY
From books to
Internet
infrastructure
Brave. Curious. Minds.
BUILD ECOSYSTEMS
THAT CREATE VALUE
FROM SHOES AND APPAREL
TO TECHNOLOGICAL
INNOVATOR
Nike’s mission...
Brave. Curious. Minds.
BUILD ECOSYSTEMS
THAT CREATE VALUE
NIKE+ connecting a set of Nike
products and experiences in a
cen...
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
Being an engine on top
of which individuals
and businesses create.
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
3 AREAS Of growth
1. DEVELOPER NETWORKS
2. CROWD FUNDING
3. COMMERCE
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS A healthy developer network =
expanding ecosystem of value
Android Develope...
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
“We are looking for
people who share our
vision and want to create
companie...
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS Seeking investment from end
users rather than "the
corporate shareholders"
...
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
CROWD FUNDING
KICKSTARTER
Since 2009 - 4.5m people
have pledged over $715m,...
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
CROWD FUNDING
KIVA.org
Kiva lets individuals lend as
little as $25 to help ...
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
COMMERCE
Customers as sellers: Extending
existing ecommerce platforms to
se...
Brave. Curious. Minds.
PLATFORMS AS
LAUNCHPADS
ASOS Marketplace
“The place where anyone,
anywhere in the world, can sell
f...
Brave. Curious. Minds.
The Experience
THE CONSUMER MOBILITY STACK
Brave. Curious. Minds.
Touch, speak, see, hear.
Video: Future Interfaces
http://youtu.be/Ez0R8R30DnQ
Brave. Curious. Minds.
OVERARCHING CONSTRUCT
THE
HOW
GUIDED BY
INTERACTION
THE
WHAT
GUIDED BY
RELEVANCE
Brave. Curious. Minds.
THE
HOW
GUIDED BY
INTERACTION
Towards more intuitive interaction
•  Touch
•  Gestures
•  Voice
•  D...
Brave. Curious. Minds.
THE
WHAT
GUIDED BY
RELEVANCE
Experiences evolving
toward ones that are more
closely aligned with ou...
Brave. Curious. Minds.
NOW THE FUTURE
Broad based targeting "HYPER RELEVANCE" guided by algorithms,
based on large data se...
Brave. Curious. Minds.
Google and the
future of search 
“My vision when we started Google
15 years ago was that eventually...
Brave. Curious. Minds.
EXPLICIT IMPLICIT
A search term purposefully entered into
search box to get a result.
e.g. “McDonal...
Brave. Curious. Minds.
Video: google now by Verge
Video:
Google Now and the predictive future of search
http://youtu.be/ZX...
Brave. Curious. Minds.
Consumer Behaviour
THE CONSUMER MOBILITY STACK
Brave. Curious. Minds.
THE
PRODUCTIVE
PHASE
The next decade will see a new era of
productivity enabled by technology, AND
...
Brave. Curious. Minds.
s
TAMING THE INTERNET
HARNESSING THE POWER OF THE INTERNET FOR
PERSONAL GAIN AND SOCIAL BENEFIT
Brave. Curious. Minds.
THE PROGRAMMABLE WORLD 
WIRED Magazine June 2013
Brave. Curious. Minds.
THE PROGRAMMABLE WORLD 
WIRED Magazine June 2013
Brave. Curious. Minds.
"IF I take an instagram pic THEN
save it in my dropbox folder"
"IF I star an email in Gmail THEN
sa...
Brave. Curious. Minds.
ANDROID APP
Brave. Curious. Minds.
A programmable light bulb
($60/bulb).
•  Turn on/off remotely
•  Change the colour from
your iPad o...
Brave. Curious. Minds.
THINGS TO
THINK ABOUT
5
Brave. Curious. Minds.
1.
THE DISRUPTION OF
EVERYTHING
The internet is a catalyst for large-scale
disruption of so much th...
Brave. Curious. Minds.
TV isn’t DEAD
•  Linear broadcast methods are.
•  Interruption based advertising is dying.
•  The i...
Brave. Curious. Minds.
3.
The INTERNET = TRAIN TRACKS
The internet = Facebook or Google.
Rather tracks of information from...
Brave. Curious. Minds.
4.
UNDERSTAND FRAGMENTATION
ATTENTION
FRAGMENTATION OF MEDIA
INTERESTS
“Fragmentation is the enemy ...
Brave. Curious. Minds.
Social media = people as
media channels
Design communications for sharing.
Sharing only happens whe...
Brave. Curious. Minds.
QUEST
IONS?@thescott
scott@quirk.biz
@quirkagency
Upcoming SlideShare
Loading in...5
×

FutureVision - The future brand / consumer reality

491

Published on

A point of view on how people will interact with brands in the not so distant future. First presented 24 July 2013.

Published in: Internet
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
491
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
20
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "FutureVision - The future brand / consumer reality"

  1. 1. Brave. Curious. Minds. I AM SCOTT @thescott
  2. 2. Brave. Curious. Minds. Curator. Specialist generalist. Director of Experience Labs @ Quirk.
  3. 3. Brave. Curious. Minds. THE FUTURE CONSUMER REALITY
  4. 4. Brave. Curious. Minds.
  5. 5. Brave. Curious. Minds. THE CONSUMER MOBILITY STACK
  6. 6. Brave. Curious. Minds. Connectivity Hardware: Devices & Tech Software: Platforms, OS & Ecosystems The Experience Consumer Behaviour THE CONSUMER MOBILITY STACK
  7. 7. Brave. Curious. Minds. Connectivity THE CONSUMER MOBILITY STACK
  8. 8. Brave. Curious. Minds. CHEAPER FASTEREVERYWHERE
  9. 9. Brave. Curious. Minds. CHEAPER FASTEREVERYWHERE ALL THE SIGNS ARE THERE
  10. 10. Brave. Curious. Minds. ACCESS(EVERYWHERE) Iridium OpenPort Broadband Service. The Iridium OpenPort broadband service is powered by the world’s largest and only truly global commercial communication network, providing pole-to-pole coverage for ships at sea.
  11. 11. Brave. Curious. Minds. ACCESS(EVERYWHERE) Iridium OpenPort Broadband Service. The Iridium OpenPort broadband service is powered by the world’s largest and only truly global commercial communication network, providing pole-to-pole coverage for ships at sea. SPEED(super fast) South Korean Telecom: LTE-Advanced. Recently launched LTE-A network (signing up 10k subscribers / day) promises speeds of 150Mbps. Downloading 800Mb in 6s. A full length Blu-ray movie would take approximately 3mins to download.
  12. 12. Brave. Curious. Minds. ACCESS(EVERYWHERE) Iridium OpenPort Broadband Service. The Iridium OpenPort broadband service is powered by the world’s largest and only truly global commercial communication network, providing pole-to-pole coverage for ships at sea. SPEED(super fast) South Korean Telecom: LTE-Advanced. Recently launched LTE-A network (signing up 10k subscribers / day) promises speeds of 150Mbps. Downloading 800Mb in 6s. A full length Blu-ray movie would take approximately 3mins to download. PRICE(TOWARDS FREE) Broadband prices decreasing globally. Three years ago, the world’s average price for fixed broadband was 115% of Gross National Income per capita, and now it is down to 40%. (http://royal.pingdom.com/2013/03/12/broadband-prices/)
  13. 13. Brave. Curious. Minds. Hardware: Devices & Tech THE CONSUMER MOBILITY STACK
  14. 14. Brave. Curious. Minds. MOBILE, A CATALYST FOR WIDESPREAD BEHAVIOUR CHANGE. Spot the difference: The appointment of a new pope.
  15. 15. Brave. Curious. Minds. MOBILE > THE PHONE SURFACES / SCREENS / DIGITAL EXPERIENCES THAT AREN’T FIXED IN LOCATION.
  16. 16. Brave. Curious. Minds. POWERFUL PERSONAL PERVASIVE MOBILE TECHNOLOGY TRENDS 3
  17. 17. Brave. Curious. Minds. DEVICE PROCESSOR SPEED Pentium 486 (early 90’s) Up to 100MHz iPHONE 1st Generation (‘07) 412MHz iPHONE 5 (‘12) 1000MHz Dual core (2 x processors) POWERFUL CAPABILITIES
  18. 18. Brave. Curious. Minds. POWERFUL CAPABILITIES Samsung Galaxy S4
  19. 19. Brave. Curious. Minds. POWERFUL CAPABILITIES 1080p HD video 13 Megapixel photos
  20. 20. Brave. Curious. Minds. POWERFUL CAPABILITIES http://www.kpcb.com/insights/2013-internet-trends
  21. 21. Brave. Curious. Minds. POWERFUL CAPABILITIES http://www.kpcb.com/insights/2013-internet-trends
  22. 22. Brave. Curious. Minds. POWERFUL CAPABILITIES Gesture Proximity Gyro Accelerometer Geomagnetic Temp / Humidity Barometer Hall Light PACKED WITH SENSORS
  23. 23. Brave. Curious. Minds. THE WEARABLE TECH ERA IS HERE.. PERSONAL Google Glass Apple iWatch concept
  24. 24. Brave. Curious. Minds. THE INTERNET OF THINGS (CONNECTED OBJECTS) PERVASIVE
  25. 25. Brave. Curious. Minds. THE INTERNET OF THINGS PERVASIVE “We’re moving to a world in which every device generates useful data, in which every action creates ‘information shadows’ on the net.” Tim O'Reilly •  Founder of O'Reilly Media •  Supporter of the free software and open source movements.
  26. 26. Brave. Curious. Minds. ACTION Events triggered either by objects or by people. REPORT Display processed information for people to use. THE ANATOMY OF CONNECTED OBJECTS EVENT Any happening in the physical world that has been identified to be observed SENSOR Hardware that detects events and converts them into an electrical signal. Detection may be binary or it may measure a physical quantity LOGGING The registering or recording of the data collected by sensor(s). UPLOAD Logged data is transferred to the servers and saved for later use. ANALYSIS Individual and aggregate data is analysed by algorithms generating information and knowledge. PERVASIVE
  27. 27. Brave. Curious. Minds. #CHEAPTECH NFC Stickers @ R2ea. An NFC tag is a small passive (no battery) device which contains a tiny microchip with an antenna attached. When scanned by an NFC reader, typically a mobile phone, it transfers information such as a web address, text or command. The data can be locked onto the tag so that it cannot be changed once set. $7 $45 $15 Light Motion Temperature PERVASIVE
  28. 28. Brave. Curious. Minds. Software: Platforms, OS & Ecosystems THE CONSUMER MOBILITY STACK
  29. 29. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS LEVERAGE SCALE TO DIVERSIFY BUILD ECOSYSTEMS THAT CREATE VALUE
  30. 30. Brave. Curious. Minds. LEVERAGE SCALE TO DIVERSIFY From books to Internet infrastructure
  31. 31. Brave. Curious. Minds. BUILD ECOSYSTEMS THAT CREATE VALUE FROM SHOES AND APPAREL TO TECHNOLOGICAL INNOVATOR Nike’s mission: To bring inspiration and innovation to every athlete* in the world. *"If you have a body, you are an athlete.”
  32. 32. Brave. Curious. Minds. BUILD ECOSYSTEMS THAT CREATE VALUE NIKE+ connecting a set of Nike products and experiences in a central space.
  33. 33. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS Being an engine on top of which individuals and businesses create.
  34. 34. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS 3 AREAS Of growth 1. DEVELOPER NETWORKS 2. CROWD FUNDING 3. COMMERCE
  35. 35. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS A healthy developer network = expanding ecosystem of value Android Developers Apple Developer Network Facebook Developers DEVELOPER NETWORKS
  36. 36. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS “We are looking for people who share our vision and want to create companies that build upon the success of NikeFuel, the Nike+ FuelBand, and Nike+ Running to make the world more active.” DEVELOPER NETWORKS
  37. 37. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS Seeking investment from end users rather than "the corporate shareholders" CROWD FUNDING
  38. 38. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS CROWD FUNDING KICKSTARTER Since 2009 - 4.5m people have pledged over $715m, funding more than 45,000 creative projects.
  39. 39. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS CROWD FUNDING KIVA.org Kiva lets individuals lend as little as $25 to help create opportunity around the world. 963,624 Kiva lenders $455,347,000 in loans  99.02% repayment rate
  40. 40. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS COMMERCE Customers as sellers: Extending existing ecommerce platforms to serve ANOTHER KIND OF customer.
  41. 41. Brave. Curious. Minds. PLATFORMS AS LAUNCHPADS ASOS Marketplace “The place where anyone, anywhere in the world, can sell fashion, to anyone, anywhere in the world.” COMMERCE
  42. 42. Brave. Curious. Minds. The Experience THE CONSUMER MOBILITY STACK
  43. 43. Brave. Curious. Minds. Touch, speak, see, hear. Video: Future Interfaces http://youtu.be/Ez0R8R30DnQ
  44. 44. Brave. Curious. Minds. OVERARCHING CONSTRUCT THE HOW GUIDED BY INTERACTION THE WHAT GUIDED BY RELEVANCE
  45. 45. Brave. Curious. Minds. THE HOW GUIDED BY INTERACTION Towards more intuitive interaction •  Touch •  Gestures •  Voice •  Device on sensor (e.g. phone on interactive surface)
  46. 46. Brave. Curious. Minds. THE WHAT GUIDED BY RELEVANCE Experiences evolving toward ones that are more closely aligned with our individual contexts (needs, wants, demographic and psychographic states). 
  47. 47. Brave. Curious. Minds. NOW THE FUTURE Broad based targeting "HYPER RELEVANCE" guided by algorithms, based on large data sets.  Consumer moves TO the brand Brand adjusts around and meets the consumer within their context . Brands react to consumer needs Brands anticipate needs and proactively communicate . Brands add information Brands add value and meaning. FUTURE RELEVANCE
  48. 48. Brave. Curious. Minds. Google and the future of search  “My vision when we started Google 15 years ago was that eventually you wouldn't have to have a search query at all. You'd just have information come to you as you needed it.” Sergey Brin •  Co Founder of Google •  Director of Special Projects FUTURE RELEVANCE (NOW)
  49. 49. Brave. Curious. Minds. EXPLICIT IMPLICIT A search term purposefully entered into search box to get a result. e.g. “McDonalds” Signals that are not directly expressed but give off e.g. person on iphone, on the street at lunchtime Explicit signal Implicit signals
  50. 50. Brave. Curious. Minds. Video: google now by Verge Video: Google Now and the predictive future of search http://youtu.be/ZXtudZl5mzM
  51. 51. Brave. Curious. Minds. Consumer Behaviour THE CONSUMER MOBILITY STACK
  52. 52. Brave. Curious. Minds. THE PRODUCTIVE PHASE The next decade will see a new era of productivity enabled by technology, AND driven by a society that no longer sees the internet as a mysterious, intangible, exclusive, and scary "thing".
  53. 53. Brave. Curious. Minds. s TAMING THE INTERNET HARNESSING THE POWER OF THE INTERNET FOR PERSONAL GAIN AND SOCIAL BENEFIT
  54. 54. Brave. Curious. Minds. THE PROGRAMMABLE WORLD  WIRED Magazine June 2013
  55. 55. Brave. Curious. Minds. THE PROGRAMMABLE WORLD  WIRED Magazine June 2013
  56. 56. Brave. Curious. Minds. "IF I take an instagram pic THEN save it in my dropbox folder" "IF I star an email in Gmail THEN save the email in Evernote (note taking app)" IFTTT.COM TRIGGER ACTION EG:
  57. 57. Brave. Curious. Minds. ANDROID APP
  58. 58. Brave. Curious. Minds. A programmable light bulb ($60/bulb). •  Turn on/off remotely •  Change the colour from your iPad or phone •  Link it to IFTTT.com •  “When my plane lands then flash the light at home 3 times to let my wife know I’m safe”
  59. 59. Brave. Curious. Minds. THINGS TO THINK ABOUT 5
  60. 60. Brave. Curious. Minds. 1. THE DISRUPTION OF EVERYTHING The internet is a catalyst for large-scale disruption of so much that has passed before.
  61. 61. Brave. Curious. Minds. TV isn’t DEAD •  Linear broadcast methods are. •  Interruption based advertising is dying. •  The internet provides us with self selected experiences.  2. ”MEDIAONMYTERMS”
  62. 62. Brave. Curious. Minds. 3. The INTERNET = TRAIN TRACKS The internet = Facebook or Google. Rather tracks of information from one source to another. if this: then that (or that)
  63. 63. Brave. Curious. Minds. 4. UNDERSTAND FRAGMENTATION ATTENTION FRAGMENTATION OF MEDIA INTERESTS “Fragmentation is the enemy of the traditional marketer.”
  64. 64. Brave. Curious. Minds. Social media = people as media channels Design communications for sharing. Sharing only happens when it's relevant. Therefore, relevance is everything. 5.
  65. 65. Brave. Curious. Minds. QUEST IONS?@thescott scott@quirk.biz @quirkagency
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×