What will mobile technology     mean for my business?                    Luke Pilkinton-Ching                         www....
What are we going to cover?1. What‟s happening?   Trends from the mobile space2. What can it do?   Mobile technology overv...
By the end of this workshop. . . You will have some basic building blocks to   write a mobile strategy for your business.w...
1. What‟s happening   The balls are still in   the air and no-one   knows for sure   where they are   going to fall.www.vi...
1. What‟s happeningwww.visionmobile.co.nz   info@visionmobile.co.nz   @visionmobilenz
1. What‟s happeningwww.visionmobile.co.nz   info@visionmobile.co.nz   @visionmobilenz
1. What‟s happeningwww.visionmobile.co.nz   info@visionmobile.co.nz   @visionmobilenz
1. What‟s happeningwww.visionmobile.co.nz   info@visionmobile.co.nz   @visionmobilenz
1. What‟s happeningwww.visionmobile.co.nz   info@visionmobile.co.nz   @visionmobilenz
1. What‟s happening – in NZ• Total handsets in the NZ market:  Over 100% penetration of mobile handsets of all  types in m...
1. What‟s happening – in NZ• Smartphone penetration:  Of the over 4.5 m phones in market, it‟s estimated:  800,000 are sma...
1. What‟s happening – in OZ• Australia has second highest smartphone usage by  population density in the world, ahead of t...
1. What‟s happening"The fact of the matter isthat mobile devices aregoing to be the majorityof the way that peopleget info...
www.visionmobile.co.nz   info@visionmobile.co.nz   @visionmobilenz
2. What can smartphones do?    A smartphone isn‟t a computer that you can put in        your pocket.It’s so much more .   ...
2. What can smartphones do?• Telephone• Computer (and all that entails . . . Business  productivity, books, music)• Intern...
2. What can smartphones do?     We are only just discovering     what all the combinations of  these capabilities, coupled...
2. What can‟t smartphones do?What are the limitations?• Mostly no keyboard• Mostly no mouse• Smaller footprint• Small scre...
3. What does it mean? What does it mean for my   business? • The world is going   mobile! You will have to   do something ...
3. What does it mean? The obvious stuff . . . • If your website is a channel for   business you will need to see if it‟s  ...
3. What does it mean? The obvious stuff . . . • Most website internationally are   mobile ready. Only 38% of US   Fortune ...
3. What does it mean? Why is this important to have a mobile friendly website? If people have a negative mobile web experi...
3. What does it mean? The not so obvious stuff . . . • What is it that my customers want to   know about my business while...
4. What way should we jump?         Mobile Website vs Mobile App             Short answer . . . it depends!www.visionmobil...
4. What way should we jump?                          Mobile App               The Pros                            The Cons...
4. What way should we jump?              Mobile Friendly Website             The Pros                              The Con...
5. How to jump!Mobile Strategy Implementation – Best  Practice• On one hand . . . there is no best  practice – just do it!...
5. How to jump!Some big thoughts . . .• There are very few business in NZ that  have thought through their mobile strategy...
5. How to jump!Vision Mobile can help by . . .• Consulting - helping businesses develop  their Mobile Strategy• Specialist...
By the end of this workshop. . . You will have some basic building blocks to  write a mobile strategy for your business.  ...
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Mobile Technology - What does it mean for my business?

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Mobile Technology - What does it mean for my business. Mobile technology workshop for business owners in New Zealand, by Luke Pilkinton-Ching of Vision Mobile www.visionmobile.co.nz

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Mobile Technology - What does it mean for my business?

  1. 1. What will mobile technology mean for my business? Luke Pilkinton-Ching www.visionmobile.co.nz @visionmobilenzwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  2. 2. What are we going to cover?1. What‟s happening? Trends from the mobile space2. What can it do? Mobile technology overview3. What does it mean? Implications for my business4. What way should we jump? App or Mobile Website . . . or both?5. How to jump! Mobile strategy best practisewww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  3. 3. By the end of this workshop. . . You will have some basic building blocks to write a mobile strategy for your business.www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  4. 4. 1. What‟s happening The balls are still in the air and no-one knows for sure where they are going to fall.www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  5. 5. 1. What‟s happeningwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  6. 6. 1. What‟s happeningwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  7. 7. 1. What‟s happeningwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  8. 8. 1. What‟s happeningwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  9. 9. 1. What‟s happeningwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  10. 10. 1. What‟s happening – in NZ• Total handsets in the NZ market: Over 100% penetration of mobile handsets of all types in market in New Zealand• Mobile carrier market share: The mobile carriers market is roughly split - 45% on Telecom, 45% on Vodafone, and 10% with 2 Degrees. September 2011 Brainy Breakfast (a Marketing Association Event)www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  11. 11. 1. What‟s happening – in NZ• Smartphone penetration: Of the over 4.5 m phones in market, it‟s estimated: 800,000 are smartphones 250,000 are iPhone/iPad 150,000 are Android• Leaving 400,000 or so as Blackberry, Windows and Symbian (Nokia N series etc).• In summary we are looking at smartphone penetration in NZ in the range of 14-18% and growing. Smartphone penetration in Europe and USA is in the 30-50% range.• In Feb 2011 Telecom shared that smartphone sales were driving growth September 2011 Brainy Breakfast (a Marketing Association Event)www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  12. 12. 1. What‟s happening – in OZ• Australia has second highest smartphone usage by population density in the world, ahead of the US, UK, Japan and second only Singapore• Two in five Australian smartphone owners use their device daily for searching on the web• 17% say they‟ve actually changed their mind about buying something while they were in the store as a result of gathering smartphone information• One in three smartphone searches were for local businesses• 80% of Australian businesses don‟t have mobile-optimised websites• Many businesses have a confused mobile stategy. Eg. Think that having an app is a sufficient mobile strategy September 8 2011 NETT Better Business Advice – www.nett.com.auwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  13. 13. 1. What‟s happening"The fact of the matter isthat mobile devices aregoing to be the majorityof the way that peopleget information.“Eric Schmidt, Executive Chairman,Google, March 2009 Source: BBCUKwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  14. 14. www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  15. 15. 2. What can smartphones do? A smartphone isn‟t a computer that you can put in your pocket.It’s so much more . ..www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  16. 16. 2. What can smartphones do?• Telephone• Computer (and all that entails . . . Business productivity, books, music)• Internet connected device – 3G or WiFi (social networking, email, live information, worldwide communication )• GSP device• Gyroscope – pitch, tilt etc• Accelerometer – movement, acceleration• Camera/Video• NFC (Near Field Communication) & QR codes• Flashlight• Touch screenwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  17. 17. 2. What can smartphones do? We are only just discovering what all the combinations of these capabilities, coupled with the fact that we carry it with us everywhere, can achieve.www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  18. 18. 2. What can‟t smartphones do?What are the limitations?• Mostly no keyboard• Mostly no mouse• Smaller footprint• Small screen sizewww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  19. 19. 3. What does it mean? What does it mean for my business? • The world is going mobile! You will have to do something to stay keep up with your customers. • It‟s going to mean different thing for different businesses.www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  20. 20. 3. What does it mean? The obvious stuff . . . • If your website is a channel for business you will need to see if it‟s mobile friendly "Having a mobile site is no longer a luxury, it‟s a necessity." Google CFO Patrick Pichettewww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  21. 21. 3. What does it mean? The obvious stuff . . . • Most website internationally are mobile ready. Only 38% of US Fortune 50 companies have a mobile friendly website. • 18% of Aussie sites are mobile ready. • New Zealand???www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  22. 22. 3. What does it mean? Why is this important to have a mobile friendly website? If people have a negative mobile web experience on a website about half won‟t return, and, or go to a competitor‟s website that is mobile friendlywww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  23. 23. 3. What does it mean? The not so obvious stuff . . . • What is it that my customers want to know about my business while accessing a mobile phone? • Brainstorm? Ask your customers! • Look at www.metservice.co.nz, www.tranzmetro.co.nz • The „Mobile First‟ movementwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  24. 24. 4. What way should we jump? Mobile Website vs Mobile App Short answer . . . it depends!www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  25. 25. 4. What way should we jump? Mobile App The Pros The Cons • Faster • Expensive • Smoother • Platform dependent • Can assess more features of • Updating can be complicated the phone (camera, GPS, accelerometer etc.) • Instant link from desktop • More grunt for complicated processingwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  26. 26. 4. What way should we jump? Mobile Friendly Website The Pros The Cons • Cheaper • Less sexy • Multi-platform. All smartphones • Mostly needs to be connected now ship with a web browser to the web (not always if • Fast implementation HTML5) • Known technology for users • Can only access some of the • Can leverage the power of phones capabilities. existing online APIs easily – Google Maps & Places, Facebook, existing databaseswww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  27. 27. 5. How to jump!Mobile Strategy Implementation – Best Practice• On one hand . . . there is no best practice – just do it!• On there other hand . . . All the same stuff! – Do your research – Get a smartphone and use it – Talk to your customers – Develop a plan – Talk to me!www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  28. 28. 5. How to jump!Some big thoughts . . .• There are very few business in NZ that have thought through their mobile strategy. You all have a great opportunity to be “first to market” in your field.• We are only just discovering what mobile technology will mean for our world. Education, Voting, Commerce, Law, Health, Law & Order – there are huge possibilities for businesses, start-ups, cities that can make mobile a focus.www.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  29. 29. 5. How to jump!Vision Mobile can help by . . .• Consulting - helping businesses develop their Mobile Strategy• Specialists in developing mobile friendly websites• Follow the Vision Mobile Twitter feed for news and research @visionmobilenz• Signup for the Vision Mobile eNewsletterwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz
  30. 30. By the end of this workshop. . . You will have some basic building blocks to write a mobile strategy for your business. Luke Pilkinton-Ching www.visionmobile.co.nz @visionmobilenzwww.visionmobile.co.nz info@visionmobile.co.nz @visionmobilenz

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