Maybe you can the kind of business where the customer, traditionally, comes to you.
Your office is wherever you are.
A websiteAn online presence
Even though, regardless of the type of business,we all have websites. Yet, there still exists a disconnect between our businesses and what’s happening online. Social Media has created an even greater disconnect.
You don’t have a plan
Learn your customer and you willLearn some prompts
How do you know? What were your goals? What method did you use to measure them?Did you have goals and a method to measure the goals?
If you learn a system, it can only help.
Think Long term
This webinar is designed to help you remove the excuses and equip you to begin building a social strategy for your business.
I call it Going Social.Going Social is about you learning how to be a better storyteller for the purpose of connecting with your customers online.
Our ultimate goal online and in business in general is to influence. The fruit of influence is action. When you influence people, you inspire them to take some kind of action. This is why the seemingly insignificant “like” button on Facebook is so powerful. When people “like” a post, it’s because they’ve connected with what we’ve written. When they “LIKE” our business page it because they want to show their support or identification with our brand. We influenced them to take a minor action. Maybe it’s just them clicking “like.” Or maybe it’s something more significant like we helped influenced their thought or position on a topic or idea.
Every human being on the planet has a story. In business we need to get behind the eyes of our customers. How does our service help them solve their problems? (Share my client’s story.) Knowing your client’s story creates a chain reaction.
Visibilty breeds Credibility: the more people see and hear from you, the more they pay attention to what you’re doing. Story: My initial encounter w/ Tisha was Twitter. Then attended Mompreneur of the Year. Saw at other networking events. Most of my interaction w/ her has happened online. This helped close the deal on my decision to join the Mom E Club.
How do you learn your client’s story?
Think about one client that you feel is your ideal client. Describe in detail his/her life. Why and how did she find you? What keeps her up at night? What does she value?
Your content will reflect their story back to them. What does this do? Creates an instant connection. They start to trust you because they know they will be understood. They know your service was created with them in mind. [insert an example based on a popular brand]
You’re watching them online.
@bookieboo; look at other profiles if possible
Branding message is clear. The type of women she wants to attract.
This goes back to the excuse about, you tried it and it didn’t work. You need to have benchmarks. How do you know what success is for your business, if you haven’t defined it and you don’t monitor it?
[insert an example]
Here are 5 of 20 Questions to help you generate content.
Example websites or social network sites content
Example websites or social network sites content
Consider the most convenient or likely method of how your client will consume content.
Your first priority as a business owner is to do what you do well. Marketing is not a separate dept in your business. Everything you do is marketing. If you don’t provide a quality service because you’re spending more time on Social Media in your business, then you will have a problem with your customers. Also, don’t’ believe the hype of “overnight” success through Social Media. Most of the people that have experienced this have built quality businesses and their Social Media campaigns are only reflecting this. Be patient and manage your expectations. If you care for the customers you have, this alone will produce a harvest of more customers.2. Get started. Risk making a mistake. Risk looking foolish. I’ve taught Twitter classes and people are afraid to send their first tweet for fear they might tweet the wrong thing. Most businesses do not finish the way they start. Businesses evolve. Social Media campaigns evolve. Go with it. 3. Listen to the experts, but more importantly listen to your customers. Use what the experts say as a jumping off point and then adapt it to what will benefit your customers.4. Don’t reinvent the wheel.
Go Social! Presentation
GO SOCIAL!The No Excuses Guide toGoing Social for WomenEntrepreneursBy Kendra Tillman, ContentWriter & Presentation Adviserfor Uncommon MomEntrepreneurs
TheSavvyWA HM.com Smart Moms Growing Real Businesses Crazy is Good! "Entrepreneurship is persistence & willingness to seem crazy for a long time." ~ Jessica Herrinhttp://youtu.be/Oytjk4dztc0
TheSavvyWAHM.com Smart Moms Growing Real BusinessesWhere’s your office?Brick & Mortar
TheSavvyWAHM.com Smart Moms Growing Real BusinessesMobile Business
TheSavvyWAHM.com Smart Moms Growing Real BusinessesOnline
TheSavvyWAHM.com Smart Moms Growing Real BusinessesWhat’s the commondenominator?
TheSavvyWAHM.com Smart Moms Growing Real BusinessesYET! There’s aDISCONNECT
TheSavvyWAHM.com Smart Moms Growing Real BusinessesWhen there’s a disconnect, EXCUSES disguised as reasons emerge.
TheSavvyWAHM.com Smart Moms Growing Real BusinessesI don’t have time
TheSavvyWAHM.com Smart Moms Growing Real BusinessesI don’t know what to say
TheSavvyWAHM.com Smart Moms Growing Real BusinessesI’ve tried it and it didn’t work forme
TheSavvyWAHM.com Smart Moms Growing Real BusinessesIs this really going to benefitMY business?
TheSavvyWAHM.com Smart Moms Growing Real BusinessesI don’t get it. How does it fit withwhat I already have online?
TheSavvyWAHM.com Smart Moms Growing Real BusinessesHow do I fight through theresistance to do what I’ve alwaysdone?
TheSavvyWAHM.com Smart Moms Growing Real BusinessesHow do I findpeople?
TheSavvyWAHM.com Smart Moms Growing Real BusinessesGo Social! Know your client’s story Learn the platforms you will use to connect with them Create content that speaks their language
TheSavvyWAHM.com Smart Moms Growing Real BusinessesWhat is our ultimate goalonline?Influence Action Sales Sign ups Contacts Referrals
TheSavvyWAHM.com Smart Moms Growing Real BusinessesWhat produces Action?Know your client’s story
TheSavvyWAHM.com Smart Moms Growing Real BusinessesTrust
TheSavvyWAHM.com Smart Moms Growing Real BusinessesMarketing becomesStorytelling
TheSavvyWAHM.com Smart Moms Growing Real BusinessesOnce you know her story…
TheSavvyWAHM.com Smart Moms Growing Real BusinessesCreate Attention-GrabbingContent
TheSavvyWAHM.com Smart Moms Growing Real Businesses 1. What do you want clients to know in between the times they meet with you?QUESTIO 2. What do you get asked all the time? NS 20 3. What is your client coming to you to learn? 4. What can clients do to think and act more strategically? 5. What mistakes do you see people making all the time? Get your free report of 20 questions on my website
TheSavvyWAHM.com Smart Moms Growing Real BusinessesExerciseBased on the content, describe the ideal client’s story
TheSavvyWAHM.com Smart Moms Growing Real BusinessesDeliver content in away that differentiatesyou.
TheSavvyWAHM.com Smart Moms Growing Real BusinessesHow does your client consume content?
TheSavvyWAHM.com Smart Moms Growing Real BusinessesSummary Uncovering your client’s story gives you a competitive advantage in every way. Finding the right platforms to connect with your client makes marketing less intimidating. Deliver the content in a unique and compelling way that speaks their language.
TheSavvyWAHM.com Smart Moms Growing Real BusinessesClosing thoughts For things to grow they need care. Evolve with it. Do what works for your business. Seek out a Social Media “Mentor” in your industry.
TheSavvyWAHM.com Smart Moms Growing Real BusinessesAfter Today Kendra@TheSavvyWAHM.com Twitter: @TheSavvyWAHM Website: TheSavvyWAHM.com Facebook.com/WAHMSuccessRadio: “Like” my fan page for “20 Questions to Help You Generate Attention-Grabbing Content.”