Paul SaundersI work for Conduce Consulting & Conduce Software
questions, comments & arguments    paul.saunders@conduce.net   @conduce              scan these for more info
this kind……not this kind
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
“we are living in a post-PC world”
zooming…..
zooming…..
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….
tablets aren’t a new idea….       PCs with trick keyboards          no better battery life     more of the same software  ...
meanwhile in Cupertino….    smartphones                      laptops 3rd category   device
is there room for a 3rd category device?      existing      market                   new market                           ...
is there room for a 3rd category device?                            bigger screen than a phone                         lig...
fast forward to 2011….                   million                   iPads                   sold to date    more than every...
fast forward to 2011….                   %of Fortune 500                    deploying or                    piloting iPad ...
this is not a fad…GET USED TO IT
“flummoxed competition…”             %             tablet             market share   has
“flummoxed competition…” has       tablet apps       Android + RIM + others have < 1000
Tablet wars       vs
the rest…
don’t forget…
still to come...
apps for aviation
there are very fewtablet apps availabletoday developedspecifically forcommercial aviation
barriers to app development
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
barrier #1there’s no easy money in aerospace
GoodReader for iPadmultiply by number of crew   less Apple’s cut    X      400   (let’s say)               30%
that’s just$1397.20
Fatigue Survey                              an iPad app timelineFebruary 2011    March 2011      April 2011     May 2011  ...
barrier #2changing platforms is a pain
barrier #2changing platforms is a pain
barrier #2changing platforms is a pain
iOS App Revenue               Apple,                30%                        Developer,                          70%barr...
barrier #2.5some platforms are unbearable
“Our SDK / development platform is like arundown 1990′s Ford Explorer……      …..Offer shit tools and we shouldn’t be      ...
barrier #3lack of openness in aviation
what can we do with tablets?
what are tablets good at?          messaging                 reading                             consuming media         u...
working smarter      office                  home   travel
tech pubs
data acquisition
charts & navigation
in-flight entertainment
business intelligence
eLearning
hang in therewe’re nearly finished….
the future of tablets in aviation
native apps vs web apps            vs
HTML5 web apps
offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
ruggedized tablets
extending apps with peripherals                         image credit Mike Kneufel
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
near field communication sensors
fast forward to 2015….                   genuine                   ubiquity                     *Gartner study
audience participation
how many of you currentlyhave access to atablet device?(either personal, via work or as part of a pilot programme) questio...
how many of you are currentlydeploying or pilotingtablet devices?(to cabin crew, flight crew or engineers for non-generic ...
how many of you feelyour business is NOTready to make full use oftablet devices yet?question #3
thank you                     @conduce      paul.saunders@conduce.net
your questions
more information…http://www.conduce.nethttp://www.slideshare.net/thesaundihttp://www.apple.com/ipad/business           sca...
even more information…image credits:Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following F...
Tablets - is aviation ready for the post-pc era?
Tablets - is aviation ready for the post-pc era?
Tablets - is aviation ready for the post-pc era?
Tablets - is aviation ready for the post-pc era?
Tablets - is aviation ready for the post-pc era?
Tablets - is aviation ready for the post-pc era?
Tablets - is aviation ready for the post-pc era?
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Tablets - is aviation ready for the post-pc era?

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This is the presentation I gave at the Aircraft Commerce Airline & Aerospace MRO & Operations IT Conference on 14th July 2011

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Tablets - is aviation ready for the post-pc era?

  1. 1. Paul SaundersI work for Conduce Consulting & Conduce Software
  2. 2. questions, comments & arguments paul.saunders@conduce.net @conduce scan these for more info
  3. 3. this kind……not this kind
  4. 4. “we are living in a post-PC world”
  5. 5. “we are living in a post-PC world”
  6. 6. “we are living in a post-PC world”
  7. 7. “we are living in a post-PC world”
  8. 8. “we are living in a post-PC world”
  9. 9. “we are living in a post-PC world”
  10. 10. “we are living in a post-PC world”
  11. 11. zooming…..
  12. 12. zooming…..
  13. 13. tablets aren’t a new idea….
  14. 14. tablets aren’t a new idea….
  15. 15. tablets aren’t a new idea….
  16. 16. tablets aren’t a new idea….
  17. 17. tablets aren’t a new idea…. PCs with trick keyboards no better battery life more of the same software not desirable
  18. 18. meanwhile in Cupertino…. smartphones laptops 3rd category device
  19. 19. is there room for a 3rd category device? existing market new market existing market
  20. 20. is there room for a 3rd category device? bigger screen than a phone lighter & smaller than a laptop desirable all day battery life
  21. 21. fast forward to 2011…. million iPads sold to date more than every tablet PC ever sold
  22. 22. fast forward to 2011…. %of Fortune 500 deploying or piloting iPad the tablet is a proven market
  23. 23. this is not a fad…GET USED TO IT
  24. 24. “flummoxed competition…” % tablet market share has
  25. 25. “flummoxed competition…” has tablet apps Android + RIM + others have < 1000
  26. 26. Tablet wars vs
  27. 27. the rest…
  28. 28. don’t forget…
  29. 29. still to come...
  30. 30. apps for aviation
  31. 31. there are very fewtablet apps availabletoday developedspecifically forcommercial aviation
  32. 32. barriers to app development
  33. 33. barrier #1there’s no easy money in aerospace
  34. 34. barrier #1there’s no easy money in aerospace
  35. 35. barrier #1there’s no easy money in aerospace
  36. 36. barrier #1there’s no easy money in aerospace
  37. 37. barrier #1there’s no easy money in aerospace
  38. 38. barrier #1there’s no easy money in aerospace
  39. 39. barrier #1there’s no easy money in aerospace
  40. 40. GoodReader for iPadmultiply by number of crew less Apple’s cut X 400 (let’s say) 30%
  41. 41. that’s just$1397.20
  42. 42. Fatigue Survey an iPad app timelineFebruary 2011 March 2011 April 2011 May 2011 June 2011 3 money7 Go! submitted 16 app sales 24 approved7th February: we start developing Fatigue Survey16th March: 37 days later our app is submitted to the App Store24th March: 8 days later our app is approved by Apple3rd June: 71 days later we receive our first payment from Apple
  43. 43. barrier #2changing platforms is a pain
  44. 44. barrier #2changing platforms is a pain
  45. 45. barrier #2changing platforms is a pain
  46. 46. iOS App Revenue Apple, 30% Developer, 70%barrier #2changing platforms is a pain
  47. 47. barrier #2.5some platforms are unbearable
  48. 48. “Our SDK / development platform is like arundown 1990′s Ford Explorer…… …..Offer shit tools and we shouldn’t be surprised when we see shit apps.”barrier #2.5some platforms are unbearable
  49. 49. barrier #3lack of openness in aviation
  50. 50. what can we do with tablets?
  51. 51. what are tablets good at? messaging reading consuming media updates alerts creating editing browsing & reviewingnoting & annotating
  52. 52. working smarter office home travel
  53. 53. tech pubs
  54. 54. data acquisition
  55. 55. charts & navigation
  56. 56. in-flight entertainment
  57. 57. business intelligence
  58. 58. eLearning
  59. 59. hang in therewe’re nearly finished….
  60. 60. the future of tablets in aviation
  61. 61. native apps vs web apps vs
  62. 62. HTML5 web apps
  63. 63. offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
  64. 64. offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
  65. 65. ruggedized tablets
  66. 66. extending apps with peripherals image credit Mike Kneufel
  67. 67. near field communication sensors
  68. 68. near field communication sensors
  69. 69. near field communication sensors
  70. 70. near field communication sensors
  71. 71. near field communication sensors
  72. 72. near field communication sensors
  73. 73. fast forward to 2015…. genuine ubiquity *Gartner study
  74. 74. audience participation
  75. 75. how many of you currentlyhave access to atablet device?(either personal, via work or as part of a pilot programme) question #1
  76. 76. how many of you are currentlydeploying or pilotingtablet devices?(to cabin crew, flight crew or engineers for non-generic use) question #2
  77. 77. how many of you feelyour business is NOTready to make full use oftablet devices yet?question #3
  78. 78. thank you @conduce paul.saunders@conduce.net
  79. 79. your questions
  80. 80. more information…http://www.conduce.nethttp://www.slideshare.net/thesaundihttp://www.apple.com/ipad/business scan this for more of my stuff
  81. 81. even more information…image credits:Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users:Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersxLow Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbatesThe image of the iPad in use by a pilot was taken from the Alaska Airlines press release.Thanks also to carsonified.com & lostandtaken.com for the other free backgroundsAll logos and product images taken from vendor websites.The rest were screenshots or my own photos & images.source data:Most data for this presentation has come directly or indirectly from Apple Inc.Unless specific surveys or data sources were identified all information is anecdotal.Information sources include but are not limited to:Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNWThis presentation is published with a Creative CommonsAttribution-NonCommercial-ShareAlike LicenseYou are free to share, copy, distribute and transmit this work and youare free to remix and adapt this work on condition that you attributethe work and distribute the resulting work using the same or similarlicense. Thank you - Paul

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