Lufthansa Technik TECH TALK

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Here's the Tech Talk presentation I gave at Lufthansa Technik in Hamburg on 2nd November 2011

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Lufthansa Technik TECH TALK

  1. 1. Lufthansa Technik 2nd November 2011
  2. 2. Paul SaundersI work for Conduce Consulting & Conduce Software
  3. 3. DISCLAIMERI am NOT a tablet guru …I might be completely wrong about this
  4. 4. questions, comments & arguments paul.saunders@conduce.net @conduce scan these for more info
  5. 5. “we are living in a post-PC world”
  6. 6. “we are living in a post-PC world”
  7. 7. “we are living in a post-PC world”
  8. 8. “we are living in a post-PC world”
  9. 9. “we are living in a post-PC world”
  10. 10. “we are living in a post-PC world”
  11. 11. “we are living in a post-PC world”
  12. 12. zooming…..
  13. 13. zooming…..
  14. 14. tablets aren’t a new idea….
  15. 15. tablets aren’t a new idea….
  16. 16. tablets aren’t a new idea….
  17. 17. tablets aren’t a new idea….
  18. 18. tablets aren’t a new idea…. PCs with trick keyboards no better battery life more of the same software not desirable
  19. 19. meanwhile in Cupertino…. smartphones laptops 3rd category device
  20. 20. is there room for a 3rd category device? existing market new market existing market
  21. 21. is there room for a 3rd category device? bigger screen than a phone lighter & smaller than a laptop desirable all day battery life
  22. 22. fast forward to 2011…. million iPads sold to date more than every tablet PC ever sold
  23. 23. fast forward to 2011…. %of Fortune 500 deploying or piloting iPad the tablet is a proven market
  24. 24. this is not a fad…GET USED TO IT
  25. 25. “flummoxed competition…” has % tablet market share
  26. 26. “flummoxed competition…” has tablet apps Android + RIM + others have < 1000
  27. 27. stuff to think about hardware software deployment security
  28. 28. hardware
  29. 29. Tablet wars vs
  30. 30. Tablet wars vs
  31. 31. the rest…
  32. 32. “Our SDK / development platform is like arundown 1990′s Ford Explorer…… …..Offer shit tools and we shouldn’t be surprised when we see shit apps.”
  33. 33. “Our SDK / development platform is like arundown 1990′s Ford Explorer…… …..Offer shit tools and we shouldn’t be surprised when we see shit apps.”
  34. 34. “Our SDK / development platform is like arundown 1990′s Ford Explorer…… …..Offer shit tools and we shouldn’t be surprised when we see shit apps.”
  35. 35. 450000 unsold PlaybooksQ: What did the Blackberry say to the other Blackberry?A: Nothing….
  36. 36. 450000 unsold PlaybooksQ: Why did the Blackberry cross the road?A: Because it was thrown there…
  37. 37. 450000 unsold PlaybooksQ: Did you know the iPad has a Blackberry emulator?A: It’s called Airplane mode…
  38. 38. don’t forget…
  39. 39. don’t forget…
  40. 40. don’t forget…
  41. 41. software
  42. 42. there are very fewtablet apps availabletoday developedspecifically forcommercial aviation
  43. 43. barriers to app development
  44. 44. barrier #1there’s no easy money in aerospace
  45. 45. barrier #1there’s no easy money in aerospace
  46. 46. barrier #1there’s no easy money in aerospace
  47. 47. barrier #1there’s no easy money in aerospace
  48. 48. barrier #1there’s no easy money in aerospace
  49. 49. barrier #1there’s no easy money in aerospace
  50. 50. barrier #1there’s no easy money in aerospace
  51. 51. GoodReader for iPadmultiply by number of iPads less Apple’s cut X 1400 30%
  52. 52. that’s just$4890.20
  53. 53. Fatigue Survey an iPad app timelineFebruary 2011 March 2011 April 2011 May 2011 June 2011 3 money7 Go! submitted 16 app sales 24 approved7th February: we start developing Fatigue Survey16th March: 37 days later our app is submitted to the App Store24th March: 8 days later our app is approved by Apple3rd June: 71 days later we receive our first payment from Apple
  54. 54. barrier #2changing platforms is a pain
  55. 55. barrier #2changing platforms is a pain
  56. 56. barrier #2changing platforms is a pain
  57. 57. iOS App Revenue Apple, 30% Developer, 70%barrier #2changing platforms is a pain
  58. 58. barrier #3lack of openness in aviation
  59. 59. what can we do with tablets?
  60. 60. what are tablets good at? messaging reading consuming media updates alerts creating editing browsing & reviewingnoting & annotating
  61. 61. messaging & communications data acquisition eLEARNING performance & optimisationTECH PUBS eTECHLOG business intelligence working smartercharts & navigation EFB utilities & productivity CRM in-flight entertainment passenger apps
  62. 62. working smarter office home travel
  63. 63. tech pubs
  64. 64. why tech pubs? $ weight saving time saving simpler & cheaper distribution zero day amendments improved efficiency & safety simpler to use tried & tested
  65. 65. United Airlines say they will save16 million sheets of paper and326,000 gallons of fuel per year
  66. 66. option #1: library apps
  67. 67. tech library cloud storage device storageoption #2: improvise
  68. 68. GoodReader
  69. 69. option #3: next gen formats
  70. 70. data acquisition
  71. 71. why data acquisition? $ improved data quality reduced admin cost improved turn round times reduced maintenance time time saving quicker & easier to use weight saving
  72. 72. data acquisition today
  73. 73. data acquisition today limited asynchronous use-cases paper form replacement on-ground transmittal commissioned 3rd party apps uni-directional integration or duplicate data entry
  74. 74. data acquisition +1 year
  75. 75. data acquisition +1 year full asynchronous capability desktop software replacement in-flight transmittal vendor developed apps bi-directional integration and web 3.0 capability
  76. 76. utilities
  77. 77. charts & navigation
  78. 78. in-flight entertainment
  79. 79. business intelligence
  80. 80. eLearning
  81. 81. deployment image credit Facebook
  82. 82. app store or something else?
  83. 83. word of warning #1:if you deploy your appsvia the app store, otherpeople will download &use your apps….
  84. 84. word of warning #2:if you deploy your appsvia the app store, yourown users will struggleto use your apps…
  85. 85. word of warning #3:don’t underestimatethe roll out of mobiledevices to a large team
  86. 86. iPad deployment options App Store hand out and hope….! iPhone Configuration Utility ok for a few iPads & BYOT Mobile Device Management enterprise deployments
  87. 87. iPhone configuration utility
  88. 88. native apps vs web apps vs
  89. 89. HTML5 web apps
  90. 90. offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
  91. 91. offline capabilityapp store independencezero day releasesdevice & OS integrationplatform neutral development
  92. 92. security
  93. 93. “Could the thieving bastard who stole the Captain’s iPadplease return it immediatelyto a member of cabin crew?”
  94. 94. “We’re sorry about the delayladies and gentlemen, but thecaptain has left his iPad in the departure lounge…”
  95. 95. “cool… that idiotengineer left hisiPad in my cab!”
  96. 96. iOS passcode lock
  97. 97. iOS passcode lock
  98. 98. iOS passcode lock
  99. 99. in app security GoodReader
  100. 100. in app security
  101. 101. in app security
  102. 102. find my iPhone
  103. 103. find my iPhone
  104. 104. #AWESOME!find my iPhone
  105. 105. MS Exchange
  106. 106. #AWESOME!MS Exchange
  107. 107. ok… what else?
  108. 108. SELECT * FROM Users WHERE Users.Clue > 00 rows returnedtraining & support
  109. 109. approval
  110. 110. 4 steps for tablet success hardware iPads or something else? software bespoke or wait for COTS deployment don’t underestimate it security not as bad as you think
  111. 111. don’t forget to “KISSASS” keep itSIMPLE,stable,available, scalable & SECURE
  112. 112. hang in therewe’re nearly finished….
  113. 113. the future of tablets in aviation
  114. 114. bring your own technology
  115. 115. ruggedized tablets
  116. 116. entry level tablets
  117. 117. extending apps with peripherals image credit Mike Kneufel
  118. 118. near field communication sensors
  119. 119. near field communication sensors
  120. 120. near field communication sensors
  121. 121. near field communication sensors
  122. 122. near field communication sensors
  123. 123. near field communication sensors
  124. 124. fast forward to 2015…. genuine ubiquity *Gartner study
  125. 125. thank you @conduce paul.saunders@conduce.net
  126. 126. your questions
  127. 127. more information…http://www.conduce.nethttp://www.slideshare.net/thesaundihttp://www.apple.com/ipad/business scan this for more of my stuff
  128. 128. even more information…image credits:Most images sourced via Creative Commons Licenses on Flickr. Thanks to the following Flickr users:Pills by Erix!, Filmore_photography, smoking_2much, Debs, Martin_Cathrae & xJasonRogersxLow Hanging Fruit by Kevin_Grocki; Platform 3,4 & 5 by The Justified Sinner; iPads in Education by datbatesiPaddr by waferbaby; OK by Swisscan, Taxi by Ben Fredricson, Razor Wire by Woodly Wonderworks, Departuresby Arianna M. The images of technology in use by airlines were taken from the airlines own press releases.Thanks also to carsonified.com & lostandtaken.com for the other free backgroundsAll logos and product images taken from vendor websites.The rest were screenshots or my own photos & images.source data:Most data for this presentation has come directly or indirectly from Apple Inc.Unless specific surveys or data sources were identified all information is anecdotal.Information sources include but are not limited to:Wired, Engadget, Gizmodo, Flight Global, Aviation Week, Slideshare, Tech Crunch, BGR, TNW, ForbesThis presentation is published with a Creative CommonsAttribution-NonCommercial-ShareAlike LicenseYou are free to share, copy, distribute and transmit this work and youare free to remix and adapt this work on condition that you attributethe work and distribute the resulting work using the same or similarlicense. Thank you - Paul

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