Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.

In this rapidly developing world the value and concept of
“strategizing” has undergone a severe change. The cost of an
error, today, is magnanimous and so is the reward for a right
move. In evolving strategies, it’s time now for perfectionists
where an occasional hunch might help.
Through indepth understanding of our client’s business and its
stakeholders we edge out innovative and cost effective
strategies for our clients to adapt the latest trends and gain a
head start in the market.
Lets play n think. Lets Plink.

Core Services
Marketing Consultancy Brand Management Strategic Media
Planning
The aim of marketing is to Don't tell me how good you A rupee saved is a rupee
know and understand the make it; tell me how good earned.
customer so well that the it makes me when I use it.
product or service fits him We analyse current
and sells itself. We assist brands create spends or budgeted
the branding idea that media spends of a brand
We provide this expertise in makes their customers feel and then optimise it with
understanding customers good about themselves. smart, innovative and
and evolve strategies for implementable media
solving a problem / solutions based on our
Such a brand will reap understanding of the
benefiting from an benefits in the form of
opportunity. customer to derive a
profits, growth, employee better response at less
satisfaction and societal spends.
We then partner our clients behaviour change.
in executing the strategies.

Allied Services
Customer Experience Franchise Training and workshops
Management Consultancy
A brand is an experience Franchising is not a As you share, so you grow.
business itself, but a
way of doing business. We share our expertise in
Creating great customer
marketing, innovative media
experiences is the only
planning and usage of
way to grow consistently We assist businesses
technology with corporate
in this highly competitive develop their
and institutions by training
and cluttered market. Franchising model
their various stakeholders
We assist organizations We assist franchise We also conduct ‘Plink your
create delightful find the right brand’ Workshop for
customer experiences by franchising opportunity professionals and
developing and based on their profile management students where
implementing strategies and then guide them to we guide them through a
that keep customer at the build it successfully systematic and strategic way
center of every key to brand or rebrand their
business decision. company or products.

Times of India, Ahmedabad Edition, 02 Apr 2008, Page 2

Ahmedabad Mirror, Times of India, Ahmedabad Edition, 29 Mar 2008, Page 7

Recent Clients Overview :
City Pulse Multiplex Group (www.citypulse.co.in):
City Pulse is a pioneer in the field of entertainment, building India's first real multiplex
and currently running over six multiplexes in Gujarat.
We evolved strategies for increasing revenues of our client by working on their pricing,
introducing promotional offers, identifying cross selling opportunities and launching two
new offerings.
Jade Blue Retail Group (www.jadeblue.com):
Jade Blue Retail Group is renowned for its high quality cloth and designer wear
throughout Gujarat with five Jade Blue stores and ten Greenfibre stores across Gujarat.
We did a brand audit for Jade Blue and suggested future roadmap for building the
brand. We assisted senior management identify opportunities for growth and evolved
strategies for percolating in Gujarat and expanding outside.

Recent Clients Overview :
Forest and Environment Department, Government of Gujarat :
(www.gujenvfor.gswan.gov.in)
Forest and Environment Department forms the policy for the conservation of the forest,
protection of the Wildlife and the Environment in the Sate of Gujarat.
We are communication partners in an environmental conservation project where in we
have developed the Communication Structure addressing all the stakeholders and will
partner them in implementing it.
Solifix Industries:
Solifix Industries is a white glue marketing company based out of Mumbai started by an
S. P. Jain alumnus.
We worked with the client from conceptualisation of the brand Solifix to its execution.
We conducted marketing research to gather information and insights from all stake
holders and named the product as Solifix, designed its logo and packaging based on it.
We then made its distribution, pricing and promotion strategy along with the client.

Recent Clients Overview :
Cybersurf Pvt. Ltd (www.cybersurfindia.com):
Cybersurf India Pvt. Ltd. is a software solutions company doing website development, e-
governance projects and software projects for public and private sector.
We partnered Cybersurf in developing and marketing Webtune, an internet training
workshop. We also consult them on various other projects in our area of expertise.
Ceon Solutions Ltd. (www.ceon.in):
CEON Solutions Ltd. is the pioneer and leading provider of integrated Education Process
Management Solutions and owns two brands i-school and i-campus.
We evolved the branding idea for iSchool, their flagship offering and continue to consult
them on marketing.

Looking forward to Plink
your brand

Contact Us
Plink Solutions
Entrepreneurship Development Center,
Mudra Institute of Communications, Ahmedabad(MICA),
Shela Village, Ahmedabad 380058.
sajith@plink.co.in
Ph : +91 9725 474765 / 92255 01525.
+91 2717 237 946 / 7 * 171

Thank You