This document outlines stage 3 of the grooming process, which is implementation. Stage 3 involves rigorously implementing the plan to improve the business and maintain momentum through and after a potential sale. It recommends establishing clear accountability, finding experienced leaders, and using external facilitators when needed. The overall goal of grooming is to ready a business to take advantage of exit opportunities at the right time by ensuring strong performance, documenting results, and avoiding legal issues. Grooming should be an ongoing strategy, not an obvious preparation for sale.

1. GROOMING FOR EXIT
PART 4
STAGE 3: IMPLEMENTATION
The Rudder Group
Growth Strategies & Mentor Capital

2. GROOMING FOR EXIT
This presentation is designed to help shareholders add
value to business through a structured grooming process,
gauge the right time to consider an exit, identify most
appropriate exit route, and ensure they achieve best deal
for themselves, their staff, and company itself.
The Rudder Group
Growth Strategies & Mentor Capital

3. THREE COMMON STAGES OF THE GROOMING PROCESS
Now • Complete an initial business
diagnostic
What • Agree on the ultimate objectives
How • Implement plan to make things
happen
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Growth Strategies & Mentor Capital

4. STAGE 3: HOW?
A RIGOROUS APPROACH MUST BE APPLIED TO ENSURE THAT
THE MOMENTUM BEHIND THE BUSINESS IMPROVEMENT IS
MAINTAINED THROUGH AND AFTER THE SALE
The Rudder Group
Growth Strategies & Mentor Capital

5. STAGE 3: IMPLEMENTATION PROCESS
• Change management process is in place
(vision, plan and desire to implement)
• Not seen as a “one-off” fix but continual
improvement
• Focused on exit
• Priorities addressed in context of a
changing market environment – through
“value drivers” principles
• There is ownership and accountability for
the action plan with proper motivation
to succeed
• Personal exit aspirations of shareholders
balanced with the needs of the business
to continue to develop
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Growth Strategies & Mentor Capital

6. STAGE 3: WORKING IN PARTNERSHIP TO BUILD VALUE
Commit to a rigorous Find leaders with
follow-up process to previous hands-
ensure actions are on experience and
successfully credibility
implemented
Use an external “Rent” talent if
facilitator to maintain hiring experts is
momentum when not an option
necessary
The Rudder Group
Growth Strategies & Mentor Capital

7. GROOMING: BEING READY TO TAKE ADVANTAGE
WITH GROOMING, THE COMPANY WILL
BE READY TO TAKE ADVANTAGE OF THE
RIGHT OPPORTUNITIES AT THE RIGHT
TIME
• The business is performing well
• There is a paper trail to document
performance
• There is no significant outstanding
litigation or other serious legal issues
The Rudder Group
Growth Strategies & Mentor Capital

8. SUMMARY
• Grooming a business for a potential
sale is an iterative process that
should be part of your ongoing
strategy
• Ensure you Groom far in advance so
it does not become obvious to
anyone the business will be for sale
• Grooming is just a good business
practice!
The Rudder Group
Growth Strategies & Mentor Capital

9. GROWTH STRATEGIES & MENTOR CAPITAL
THE RUDDER GROUP ACCELERATES OUR CLIENTS:
• Time To Market
• Time To Revenue
• Time To Positive Cash Flow
• Time To Exit
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Growth Strategies & Mentor Capital