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GROOMING FOR EXIT
      PART 2
STAGE 1: START NOW




                     The Rudder Group
                     Growth Strategies & Mentor Capital
GROOMING FOR EXIT


This presentation is designed to help shareholders add
value to business through a structured grooming process,
gauge the right time to consider an exit, identify most
appropriate exit route, and ensure they achieve best deal
for themselves, their staff, and company itself.




                                        The Rudder Group
                                        Growth Strategies & Mentor Capital
THREE COMMON STAGES OF THE GROOMING PROCESS



Now              • Complete an initial business
                   diagnostic



What             • Agree on the ultimate objectives




How              • Implement plan to make things
                   happen



                                   The Rudder Group
                                   Growth Strategies & Mentor Capital
STAGE 1: FORMULATE THE STRATEGY “NOW”


• Start to formulate the strategy
  2 – 3 years from desired exit

   • Allow 6–18 months to get business
     into shape

   • Assume 6 months to complete the
     sale process

   • Expect 6–12 months of
     employment with purchaser

   THE TIME WILL FLY BY!

                                         The Rudder Group
                                         Growth Strategies & Mentor Capital
STAGE 1: FACTORS AFFECTING VALUATION TODAY

BENCHMARK THE VALUATION TODAY
AND SET A REALISTIC TARGET VALUE
• Current and forecast revenue, profit
  and cash flow
• Visible population of strategic
  partners, with appetite to buy
• Scope of buyer to derive synergistic
  benefits
• Scarcity value and market position
• Comparable private and public
  companies’ valuations

                                          The Rudder Group
                                          Growth Strategies & Mentor Capital
STAGE 1: ESTABLISHING THE VALUE

REVENUES X MULTIPLIER = VALUE OF TECHNOLOGY BUSINESS
     (MULTIPLIER IS A FUNCTION OF PERCEIVED GROWTH VS. PERCEIVED RISK)

 • Grooming reduces risk and increases
   growth potential
 • Independent valuation provides a
   comfort level and a reality check
 • The “true value” is the most attractive
   offer received from several serious
   purchasers
    • Not from just one offer
    • Highest offer received can be significantly
      higher than the lowest bid by as much as
      50%

                                                    The Rudder Group
                                                    Growth Strategies & Mentor Capital
THE GROOMING FOR EXIT SERIES



• Part 1: What is Grooming
• Part 2 When to Begin
• Part 3: What to Do
• Part 4: Implementation




                                      The Rudder Group
                                      Growth Strategies & Mentor Capital
GROWTH STRATEGIES & MENTOR CAPITAL


                  THE RUDDER GROUP ACCELERATES OUR CLIENTS:

                       • Time To Market

                       • Time To Revenue

                       • Time To Positive Cash Flow

                       • Time To Exit
                                   Download the Presentation
Twitter.com/TheRudderGroup
LinkedIn.com/TheRudderGroup
Facebook.com/TheRudderGroup


      www.theruddergroup.com              The Rudder Group
                                          Growth Strategies & Mentor Capital

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Grooming for Exit, part 2

  • 1. GROOMING FOR EXIT PART 2 STAGE 1: START NOW The Rudder Group Growth Strategies & Mentor Capital
  • 2. GROOMING FOR EXIT This presentation is designed to help shareholders add value to business through a structured grooming process, gauge the right time to consider an exit, identify most appropriate exit route, and ensure they achieve best deal for themselves, their staff, and company itself. The Rudder Group Growth Strategies & Mentor Capital
  • 3. THREE COMMON STAGES OF THE GROOMING PROCESS Now • Complete an initial business diagnostic What • Agree on the ultimate objectives How • Implement plan to make things happen The Rudder Group Growth Strategies & Mentor Capital
  • 4. STAGE 1: FORMULATE THE STRATEGY “NOW” • Start to formulate the strategy 2 – 3 years from desired exit • Allow 6–18 months to get business into shape • Assume 6 months to complete the sale process • Expect 6–12 months of employment with purchaser THE TIME WILL FLY BY! The Rudder Group Growth Strategies & Mentor Capital
  • 5. STAGE 1: FACTORS AFFECTING VALUATION TODAY BENCHMARK THE VALUATION TODAY AND SET A REALISTIC TARGET VALUE • Current and forecast revenue, profit and cash flow • Visible population of strategic partners, with appetite to buy • Scope of buyer to derive synergistic benefits • Scarcity value and market position • Comparable private and public companies’ valuations The Rudder Group Growth Strategies & Mentor Capital
  • 6. STAGE 1: ESTABLISHING THE VALUE REVENUES X MULTIPLIER = VALUE OF TECHNOLOGY BUSINESS (MULTIPLIER IS A FUNCTION OF PERCEIVED GROWTH VS. PERCEIVED RISK) • Grooming reduces risk and increases growth potential • Independent valuation provides a comfort level and a reality check • The “true value” is the most attractive offer received from several serious purchasers • Not from just one offer • Highest offer received can be significantly higher than the lowest bid by as much as 50% The Rudder Group Growth Strategies & Mentor Capital
  • 7. THE GROOMING FOR EXIT SERIES • Part 1: What is Grooming • Part 2 When to Begin • Part 3: What to Do • Part 4: Implementation The Rudder Group Growth Strategies & Mentor Capital
  • 8. GROWTH STRATEGIES & MENTOR CAPITAL THE RUDDER GROUP ACCELERATES OUR CLIENTS: • Time To Market • Time To Revenue • Time To Positive Cash Flow • Time To Exit Download the Presentation Twitter.com/TheRudderGroup LinkedIn.com/TheRudderGroup Facebook.com/TheRudderGroup www.theruddergroup.com The Rudder Group Growth Strategies & Mentor Capital