Dialogue
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Dialogue

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Dialogue Dialogue Presentation Transcript

  • November 11, 2009
    2010 Trends for Brand Marketers
  • Did You Know 4.0
  • GH Dialogue
  • Key Social Media Focus Areas for 2010
    Crisis communications
    Reputation management
    Online engagementcustomer relationship management
    Public and customer Education
    Brand building
  • Crisis Communications
    Online brand monitoring becoming increasingly important
    Coordinated response using both traditional and social media essential
    Leverage all available tools and platforms to respond to crisis
    YouTube/video
    Twitter
    Blogs/online media
    Corporate Web Site
    SEO
  • Reputation Management
    • An ongoing process; take an active role in shaping reputation
    • Publish content and build relationships
    • Online reputation management requires comprehensive team
    • Prepare advisory group; single out individuals to serve as message bearers
    • Provide social media response training
  • Creating Buzz: Online Engagement
    7 Key Ingredients
    Put real people first
    Help create connections
    Be relevant
    Solve a problem
    Simplicity works
    Be entertaining!
  • Viral Videos
  • Online Customer Relationship Management
    • Social media engages customers online throughcustomer interaction and community
    • Gain insight and feedback directly from customers in real time
    • Customer service and PR/marketing boundaries continue to blur online
    • Software platforms and tools from Salesforce.com to Microsoft beginning to bridge the gap between CRM and marketing/PR
  • Public Education and Corporate Social Responsibility
    Go beyond advertising to provide deep content
    Shape opinions/behavior through persuasive communications
    Provide resources and tools to help change behavior
    Use real people and real data
    Create two-way dialogue for interaction and engagement
  • Brand Building: Innovation and Engagement