Generating Buzz Through Bloggers & New Media Sources By David Siteman Garland

  • 1,085 views
Uploaded on

Presentation by David Siteman Garland author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business at a recent RISE Lunch in St. Louis, Missouri

Presentation by David Siteman Garland author of Smarter, Faster, Cheaper: Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business at a recent RISE Lunch in St. Louis, Missouri

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,085
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Non-Boring, Fluff-free Strategies for Marketing and Promoting Your Business Generating Buzz Through Bloggers and New Media Sources David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 2. Today’s Game Plan
    • Couple Stories
    • Lessons
    • Tips for You to Maximize Blogger Relations
    • Mistakes to Avoid
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 3. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 4. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 5. Major Takeaways
    • They approached bloggers as a trusted resource and not as a product pusher.
    • Size and numbers are overrated. Everyone in your niche matters.
    • Online is about engagement.
    • Bloggers aren’t just writers.
    • It isn’t about your product. It is about a topic/interest/passion.
    • Bloggers and new media sources laser cut a niche.
    • Bloggers and new media sources are influential.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 6. So, how can you do this? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 7. First, here are a few concrete principles of smarter, faster, cheaper , as opposed to dumber, slower, and expensive . David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 8. vs David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 9. Smarter, Faster, Cheaper Strategies…
    • Cost little to no money up-front, compared to traditional campaigns.
    • Put more weight on creativity, experimentation, and effort.
    • Take time and participation. You have to want it.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 10. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 11. So, again, how can you do this? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 12. Understand Blogger Motivations David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 13. Identify
    • Use http://search.twitter.com and look for topics.
    • Alltop.com
    • Pay attention as you link around.
    • Use http://blogsearch.google.com and look for topics.
    • MediaOnTwitter.com
    • Google
    • In-Person
    • TIP: Search for fringe bloggers and up-and-comers.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 14. Participate and Help
    • BONUS: Use your content as a handshake and offer something.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 15. When the Time Is Right…
    • Approach with an idea.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 16. What might your idea be? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 17. A Little Bribing
    • Give it away for free.
    • Don’t require an obligation or you will look like a jerk.
    • Only pitch products to big blogs, and make it personal.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 18. Guest Post, Not Pitch Fest
    • Provide valuable content.
    • Show examples.
    • BONUS: Write it first, or approach with ideas.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 19. JV-Affiliate
    • It works like this:
      • %
      • Deal to readers.
      • Kick back to the blogger. The blogger will disclose this.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 20. Sponsorships
    • See what you can get.
    • Go beyond banner ads.
    • Bloggers will work their asses off for you.
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 21. How To Piss Off Bloggers & New Media Sources 6 Rookie Mistakes David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 22. 1. Pitch without any kind of relationship. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 23. 2. Not knowing the material. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 24. 3. Assuming everyone is the same. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 25. 4. Using the wrong contact method. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 26. 5. Press releases don’t fly. Personal outreach does. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 27. 6. Going for the one night stand. Build the relationship before you need it. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 28. One Final Tip… Grow a bigger mouth. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 29. Wrapping It Up… This is something you can start today and build that foundation for the future. Eyeballs are continuing to shift this way. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com