Creating A Spreadable And Sharable Website
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Creating A Spreadable And Sharable Website

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Speech by David Siteman Garland on the evolution of websites and the case for the two-brained website.

Speech by David Siteman Garland on the evolution of websites and the case for the two-brained website.

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Creating A Spreadable And Sharable Website Presentation Transcript

  • 1. Non-boring, Fluff-free Strategies for Marketing and Promoting Your Business Creating a Shareable and Spreadable Website David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 2. Today’s Game Plan
    • Couple Stories
    • A Quick History Lesson
    • What Is Wrong With a One-Way Website?
    • The Case for the Two-Brained Website
    • 3 Examples from 3 Industries and Models
    • Checklist of Questions to Consider
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 3. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 4. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 5. And now, a quick history lesson… David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 6. A One-Way Website (aka. Brochure) David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 7. Then Agencies Arrived On the Scene to Make the Brochures “Pretty” David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 8. Then Came Web 2.0 David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 9. So what’s wrong with a one-way website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 10. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 11. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 12. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 13. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 14. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 15. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 16. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 17. So what do we do instead? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 18. The Case for the Two-Brained Website
    • #1: An Interactive Publishing Platform
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 19.
    • What is my website a resource
    • ON?
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 20. The Case for the Two-Brained Website
    • #2: Your Brochure or Sales Copy
    David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 21. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 22.
    • Can’t I just buy a template?
    • Can’t I just make a website myself?
    • Can’t I just post all this stuff (photos, video, etc) to Facebook and Twitter?
    The Case for the Two-Brained Website Negabot Questions David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 23. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 24. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 25. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 26. Here’s a checklist of questions to consider. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 27. What is the FIRST thing I want people to do when they come to my website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 28. Is it easy to SHARE and SPREAD the material I post? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 29. Is it clear to users how they can contact me? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 30. Am I tastefully tooting my own horn? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 31. Can people visit my website and then easily find me on social networks (if they choose to)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 32. How do I keep people coming back? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 33. Is the important stuff above the fold? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 34. Are there calls to action to purchase something (or to take the next step, whatever it may be)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  • 35. Final Thought… Your website is your platform. Your hub. Your house. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com