Non-boring, Fluff-free Strategies for Marketing and Promoting Your Business Creating a Shareable and Spreadable Website Da...
Today’s Game Plan <ul><li>Couple Stories </li></ul><ul><li>A Quick History Lesson </li></ul><ul><li>What Is Wrong With a O...
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
And now, a quick history lesson… David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
A One-Way Website (aka. Brochure) David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Then Agencies Arrived On the Scene to Make the Brochures “Pretty” David Siteman Garland – TheRiseToTheTop.com – SmarterFas...
Then Came Web 2.0 David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
So what’s wrong with a one-way website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
So what do we do instead? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
The Case for the Two-Brained Website <ul><li>#1: An Interactive Publishing Platform </li></ul>David Siteman Garland – TheR...
<ul><li>What is my website a resource </li></ul><ul><li>ON? </li></ul>David Siteman Garland – TheRiseToTheTop.com – Smarte...
The Case for the Two-Brained Website <ul><li>#2: Your Brochure or Sales Copy </li></ul>David Siteman Garland – TheRiseToTh...
David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
<ul><li>Can’t I just buy a template? </li></ul><ul><li>Can’t I just make a website myself? </li></ul><ul><li>Can’t I just ...
3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Here’s a checklist of questions to consider. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
What is the  FIRST  thing I want people to do when they come to my website? David Siteman Garland – TheRiseToTheTop.com – ...
Is it easy to  SHARE  and  SPREAD  the material I post?   David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheap...
Is it clear to users how they can contact me? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Am I  tastefully  tooting my own horn? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Can people visit my website and then easily find me on social networks (if they choose to)? David Siteman Garland – TheRis...
How do I keep people coming back?   David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Is the important stuff above the fold?   David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
Are there calls to action to purchase something (or to take the next step, whatever it may be)? David Siteman Garland – Th...
Final Thought… Your website is your platform. Your hub. Your house. David Siteman Garland – TheRiseToTheTop.com – SmarterF...
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Creating A Spreadable And Sharable Website

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Speech by David Siteman Garland on the evolution of websites and the case for the two-brained website.

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Creating A Spreadable And Sharable Website

  1. 1. Non-boring, Fluff-free Strategies for Marketing and Promoting Your Business Creating a Shareable and Spreadable Website David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  2. 2. Today’s Game Plan <ul><li>Couple Stories </li></ul><ul><li>A Quick History Lesson </li></ul><ul><li>What Is Wrong With a One-Way Website? </li></ul><ul><li>The Case for the Two-Brained Website </li></ul><ul><li>3 Examples from 3 Industries and Models </li></ul><ul><li>Checklist of Questions to Consider </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  3. 3. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  4. 4. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  5. 5. And now, a quick history lesson… David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  6. 6. A One-Way Website (aka. Brochure) David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  7. 7. Then Agencies Arrived On the Scene to Make the Brochures “Pretty” David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  8. 8. Then Came Web 2.0 David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  9. 9. So what’s wrong with a one-way website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  10. 10. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  11. 11. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  12. 12. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  13. 13. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  14. 14. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  15. 15. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  16. 16. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  17. 17. So what do we do instead? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  18. 18. The Case for the Two-Brained Website <ul><li>#1: An Interactive Publishing Platform </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  19. 19. <ul><li>What is my website a resource </li></ul><ul><li>ON? </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  20. 20. The Case for the Two-Brained Website <ul><li>#2: Your Brochure or Sales Copy </li></ul>David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  21. 21. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  22. 22. <ul><li>Can’t I just buy a template? </li></ul><ul><li>Can’t I just make a website myself? </li></ul><ul><li>Can’t I just post all this stuff (photos, video, etc) to Facebook and Twitter? </li></ul>The Case for the Two-Brained Website Negabot Questions David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  23. 23. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  24. 24. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  25. 25. 3 Examples from 3 Industries and Models David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  26. 26. Here’s a checklist of questions to consider. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  27. 27. What is the FIRST thing I want people to do when they come to my website? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  28. 28. Is it easy to SHARE and SPREAD the material I post? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  29. 29. Is it clear to users how they can contact me? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  30. 30. Am I tastefully tooting my own horn? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  31. 31. Can people visit my website and then easily find me on social networks (if they choose to)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  32. 32. How do I keep people coming back? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  33. 33. Is the important stuff above the fold? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  34. 34. Are there calls to action to purchase something (or to take the next step, whatever it may be)? David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
  35. 35. Final Thought… Your website is your platform. Your hub. Your house. David Siteman Garland – TheRiseToTheTop.com – SmarterFasterCheaper.com
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