Social Media Case Study from the Social Media Shop

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Jane van Velsen of the Social Media Shop presents the latest case study on client Deva Premal Miten for whom they handle all online marketing for this client in the music industry.

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Social Media Case Study from the Social Media Shop

  1. 1. Presents<br />
  2. 2. Deva Premal & Miten<br />
  3. 3. The Brief<br /><ul><li> Increase online visibility
  4. 4. Increase traffic to website
  5. 5. Promote EU and US tours
  6. 6. Promote launch of new album ‘Password’
  7. 7. Develop PR opportunities</li></li></ul><li>Strategy<br />To drive all traffic via the website to relevant links. We are working with Nirvesha on content development and SEO is ongoing.<br />Ongoing PR and article distribution on line. Looking for publishers on and off line. <br />Twitter is driving traffic to FB and website as well as direct to ticket booking, published press releases, articles and features online and to promoters sites. <br />Using FB for audience interaction about Password and concerts as well as keeping usual interest flowing. Rewarding loyal followers. <br />Introducing Ustream to bring DP&M closer to those who can’t make the concerts and keep the EU ticking over<br />Getting blogger participation and ask them to spread via sharing tools <br />Spread all published and interview work via social news/sharing sites like stumble, digg, and other blogs<br />
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  13. 13. 6 189 742 hits in Sept 2011<br />Client average = 3 600 000<br />
  14. 14. The results<br />Massively increased traffic to the website<br />Dramatically increased online visibility<br />Successful EU and US tour for 2011<br />Over 40% increase in ticket sales<br />Successful album release with strong sales (waiting figures)<br />Strong relationships built<br />iTunes, PR, bloggers, microbloggers, community<br />Increased awareness of the genre overall<br />
  15. 15. In Conclusion<br />Social Media Marketing works well if you know <br />your audience<br />your offer<br />the action you require<br />How to use the tools you’re given online<br />What your objectives are<br />

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