flyte school



            Social Media Marketing
                 for Small Business
Rich Brooks
President
flyte new media...
Today’s Goals




 To understand...
       what is social media
       how to use social media to grow your
       business
Holistic Web Marketing




       Attraction
       Retention
       Conversion
       Measurement
Social Media




 What is Social Media?
Social Media




 The Business Case for Social Media
       Conversations
       Customers
       Competitors
       Cost
Social Media Services
Where Do You Start?




 Your Blog:
       Most established social media tool
       Hub of social media universe
What is a Blog?




       Blog (n) A simple content management
       system
       Blog (v) To post content to a blog
The Business Case for Blogs




 Why Blog?
       Search engine optimization
       Establish yourself as an expert
      ...
The Business Case for Blogs




 The Three Faces of Blogs
       URL/Web Page
       Newsfeed
       Email feed
Blog Reach: URL
Blog Reach: Feed
Blog Reach: Email
Newsreaders




      iGoogle   (http://www.google.com/ig)

      NewsGator     (http://www.NewsGator.com)

      Blogline...
Social Media


 Categories:
       Social Networking
       Social Bookmarking
       Social News
       Microblogging
   ...
Social Media




 The “Big Three”
       Twitter
       Facebook
       LinkedIn
Why Use Video?
Social Media




 Additional Sites:
       Digg
       Delicious
       StumbleUpon
Social Media




 Management Tools:
       Ping.fm (status updates)
       TubeMogul (video uploads)
       TweetDeck (Twi...
Social Networking Basics




 How to Have More Connections
       Complete your profile
       Upload your contact databas...
Social Media




 How Do You Start?
        SMO your site
        Blog
        Look. Listen. Choose. Act. *


     * Barba...
Social Media




 How Do You Listen?
       Google/Yahoo Alerts
       Technorati
       Search.Twitter.Com
Thank You


 For More Information:


 http://www.flyte.biz
 http://www.flyteblog.com
 http://twitter.com/therichbrooks


 Ri...
Upcoming SlideShare
Loading in …5
×

Social Media Marketing for Small Business

2,016 views
1,954 views

Published on

Rich Brooks of flyte new media shows how social media marketing fits into a bigger strategic Web marketing plan. The presentation includes information on blogging, Twitter, Facebook, LinkedIn, YouTube and more.

Published in: Business, Technology

Social Media Marketing for Small Business

  1. 1. flyte school Social Media Marketing for Small Business Rich Brooks President flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
  2. 2. Today’s Goals To understand... what is social media how to use social media to grow your business
  3. 3. Holistic Web Marketing Attraction Retention Conversion Measurement
  4. 4. Social Media What is Social Media?
  5. 5. Social Media The Business Case for Social Media Conversations Customers Competitors Cost
  6. 6. Social Media Services
  7. 7. Where Do You Start? Your Blog: Most established social media tool Hub of social media universe
  8. 8. What is a Blog? Blog (n) A simple content management system Blog (v) To post content to a blog
  9. 9. The Business Case for Blogs Why Blog? Search engine optimization Establish yourself as an expert Lead generation Better communication/Broader reach
  10. 10. The Business Case for Blogs The Three Faces of Blogs URL/Web Page Newsfeed Email feed
  11. 11. Blog Reach: URL
  12. 12. Blog Reach: Feed
  13. 13. Blog Reach: Email
  14. 14. Newsreaders iGoogle (http://www.google.com/ig) NewsGator (http://www.NewsGator.com) Bloglines (http://www.bloglines.com)
  15. 15. Social Media Categories: Social Networking Social Bookmarking Social News Microblogging Photo / Video Sharing Review Sites Social Publishing Platforms
  16. 16. Social Media The “Big Three” Twitter Facebook LinkedIn
  17. 17. Why Use Video?
  18. 18. Social Media Additional Sites: Digg Delicious StumbleUpon
  19. 19. Social Media Management Tools: Ping.fm (status updates) TubeMogul (video uploads) TweetDeck (Twitter & FB app) FriendFeed (for monitoring)
  20. 20. Social Networking Basics How to Have More Connections Complete your profile Upload your contact database Build contacts organically, over time Provide value
  21. 21. Social Media How Do You Start? SMO your site Blog Look. Listen. Choose. Act. * * Barbara Hall, A Summons to New Orleans
  22. 22. Social Media How Do You Listen? Google/Yahoo Alerts Technorati Search.Twitter.Com
  23. 23. Thank You For More Information: http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks Rich Brooks flyte new media 136 Commercial St. Ste. 201 Portland, Maine 04101 207.871.7921

×