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Social Media Marketing for Small Business

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Rich Brooks of flyte new media shows how social media marketing fits into a bigger strategic Web marketing plan. The presentation includes information on blogging, Twitter, Facebook, LinkedIn, YouTube ...

Rich Brooks of flyte new media shows how social media marketing fits into a bigger strategic Web marketing plan. The presentation includes information on blogging, Twitter, Facebook, LinkedIn, YouTube and more.

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Social Media Marketing for Small Business Social Media Marketing for Small Business Presentation Transcript

  • flyte school Social Media Marketing for Small Business Rich Brooks President flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
  • Today’s Goals To understand... what is social media how to use social media to grow your business
  • Holistic Web Marketing Attraction Retention Conversion Measurement
  • Social Media What is Social Media?
  • Social Media The Business Case for Social Media Conversations Customers Competitors Cost
  • Social Media Services
  • Where Do You Start? Your Blog: Most established social media tool Hub of social media universe
  • What is a Blog? Blog (n) A simple content management system Blog (v) To post content to a blog
  • The Business Case for Blogs Why Blog? Search engine optimization Establish yourself as an expert Lead generation Better communication/Broader reach
  • The Business Case for Blogs The Three Faces of Blogs URL/Web Page Newsfeed Email feed
  • Blog Reach: URL
  • Blog Reach: Feed
  • Blog Reach: Email
  • Newsreaders iGoogle (http://www.google.com/ig) NewsGator (http://www.NewsGator.com) Bloglines (http://www.bloglines.com)
  • Social Media Categories: Social Networking Social Bookmarking Social News Microblogging Photo / Video Sharing Review Sites Social Publishing Platforms
  • Social Media The “Big Three” Twitter Facebook LinkedIn
  • Why Use Video?
  • Social Media Additional Sites: Digg Delicious StumbleUpon
  • Social Media Management Tools: Ping.fm (status updates) TubeMogul (video uploads) TweetDeck (Twitter & FB app) FriendFeed (for monitoring)
  • Social Networking Basics How to Have More Connections Complete your profile Upload your contact database Build contacts organically, over time Provide value
  • Social Media How Do You Start? SMO your site Blog Look. Listen. Choose. Act. * * Barbara Hall, A Summons to New Orleans
  • Social Media How Do You Listen? Google/Yahoo Alerts Technorati Search.Twitter.Com
  • Thank You For More Information: http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks Rich Brooks flyte new media 136 Commercial St. Ste. 201 Portland, Maine 04101 207.871.7921