SEO And Social Media

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A presentation from the Social Media FTW Fall Conference on how to use search engine optimization and social media to increase your online visibility.

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SEO And Social Media

  1. 1. FLYTE SCHOOL Search Engine Optimization & Social Media Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
  2. 2. WE’RE REALLY TALKING ABOUT SEO + Social Media = Online Visibility
  3. 3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
  4. 4. TODAY’S GOALS • Walk away with: • basic understanding of SEO • how to leverage social media w/SEO • how to improve your online visibility
  5. 5. Who wants their site to SEARCH ENGINE OPTIMIZATION rank well at SEs? BS question: * pages rank, not sites * rank for what? • What affects search engine rank? • Page content • Incoming links
  6. 6. PAGE CONTENT
  7. 7. KEYWORD RESEARCH • Brainstorm key phrases • Test your beliefs • Rewrite your copy
  8. 8. INCOMING LINKS • Traditional, “juice” carrying links • No-follow links
  9. 9. SOCIAL MEDIA TOOLS • Blog • Social networking sites • Microblogging • Photo & video sharing • Social media publishing sites
  10. 10. WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
  11. 11. THREE FACES OF BLOGS
  12. 12. THREE FACES OF BLOGS
  13. 13. THREE FACES OF BLOGS
  14. 14. SOCIAL MEDIA “BIG THREE” • Twitter • Facebook • LinkedIn
  15. 15. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
  16. 16. SOCIAL MEDIA PROMOTION
  17. 17. THE IMPORTANCE OF VIDEO
  18. 18. SOCIAL MEDIA • Additional Sites: • Digg • Delicious • StumbleUpon
  19. 19. SOCIAL MEDIA PUBLISHING
  20. 20. SEO & SOCIAL MEDIA • Keyword analysis improves your • blog • LinkedIn profile • tweets • YouTube videos and more
  21. 21. SEO & SOCIAL MEDIA • Search engine results include: • Web site • Blog • LinkedIn profile • YouTube videos • Flickr photos • Squidoo lenses & Hubpages
  22. 22. SEO & SOCIAL MEDIA • Social media: • link juice “carrier” • Improves tough to optimize sites • helps new sites
  23. 23. NEXT STEPS: • Perform a keyword analysis • Improve site, blog & social media • Use social media to drive traffic back to site • Repeat
  24. 24. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
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