SEO And Social Media

SEO And Social Media - Presentation Transcript

FLYTE SCHOOL Search Engine Optimization & Social Media Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

WE’RE REALLY TALKING ABOUT SEO + Social Media = Online Visibility

HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.ﬂickr.com/photos/myklroventine/

TODAY’S GOALS • Walk away with: • basic understanding of SEO • how to leverage social media w/SEO • how to improve your online visibility

Who wants their site to SEARCH ENGINE OPTIMIZATION rank well at SEs? BS question: * pages rank, not sites * rank for what? • What affects search engine rank? • Page content • Incoming links

PAGE CONTENT

KEYWORD RESEARCH • Brainstorm key phrases • Test your beliefs • Rewrite your copy

INCOMING LINKS • Traditional, “juice” carrying links • No-follow links

SOCIAL MEDIA TOOLS • Blog • Social networking sites • Microblogging • Photo & video sharing • Social media publishing sites

WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels

THREE FACES OF BLOGS

SOCIAL MEDIA “BIG THREE” • Twitter • Facebook • LinkedIn

HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.ﬂickr.com/photos/sharif/

SOCIAL MEDIA PROMOTION

THE IMPORTANCE OF VIDEO

SOCIAL MEDIA • Additional Sites: • Digg • Delicious • StumbleUpon

SOCIAL MEDIA PUBLISHING

SEO & SOCIAL MEDIA • Keyword analysis improves your • blog • LinkedIn profile • tweets • YouTube videos and more

SEO & SOCIAL MEDIA • Search engine results include: • Web site • Blog • LinkedIn profile • YouTube videos • Flickr photos • Squidoo lenses & Hubpages

SEO & SOCIAL MEDIA • Social media: • link juice “carrier” • Improves tough to optimize sites • helps new sites

NEXT STEPS: • Perform a keyword analysis • Improve site, blog & social media • Use social media to drive traffic back to site • Repeat

THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks