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A presentation from the Social Media FTW Fall Conference on how to use search engine optimization and social media to increase your online visibility.

A presentation from the Social Media FTW Fall Conference on how to use search engine optimization and social media to increase your online visibility.

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    SEO And Social Media SEO And Social Media Presentation Transcript

    • FLYTE SCHOOL Search Engine Optimization & Social Media Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks
    • WE’RE REALLY TALKING ABOUT SEO + Social Media = Online Visibility
    • HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
    • TODAY’S GOALS • Walk away with: • basic understanding of SEO • how to leverage social media w/SEO • how to improve your online visibility
    • Who wants their site to SEARCH ENGINE OPTIMIZATION rank well at SEs? BS question: * pages rank, not sites * rank for what? • What affects search engine rank? • Page content • Incoming links
    • PAGE CONTENT
    • KEYWORD RESEARCH • Brainstorm key phrases • Test your beliefs • Rewrite your copy
    • INCOMING LINKS • Traditional, “juice” carrying links • No-follow links
    • SOCIAL MEDIA TOOLS • Blog • Social networking sites • Microblogging • Photo & video sharing • Social media publishing sites
    • WHERE DO YOU START? • Your Blog • Most established social media tool • Your social media hub • Home for your Intellectual Property • SEO • Multiple built-in distribution channels
    • THREE FACES OF BLOGS
    • THREE FACES OF BLOGS
    • THREE FACES OF BLOGS
    • SOCIAL MEDIA “BIG THREE” • Twitter • Facebook • LinkedIn
    • HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
    • SOCIAL MEDIA PROMOTION
    • THE IMPORTANCE OF VIDEO
    • SOCIAL MEDIA • Additional Sites: • Digg • Delicious • StumbleUpon
    • SOCIAL MEDIA PUBLISHING
    • SEO & SOCIAL MEDIA • Keyword analysis improves your • blog • LinkedIn profile • tweets • YouTube videos and more
    • SEO & SOCIAL MEDIA • Search engine results include: • Web site • Blog • LinkedIn profile • YouTube videos • Flickr photos • Squidoo lenses & Hubpages
    • SEO & SOCIAL MEDIA • Social media: • link juice “carrier” • Improves tough to optimize sites • helps new sites
    • NEXT STEPS: • Perform a keyword analysis • Improve site, blog & social media • Use social media to drive traffic back to site • Repeat
    • THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks