Putting Almost No-cost Web-based Tools to Work for Small Business

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Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.

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Putting Almost No-cost Web-based Tools to Work for Small Business

  1. 1. FLYTE SCHOOL Putting Almost No-cost Web-based Tools to Work for Small Business Rich Brooks flyte new media http://www.flyte.biz http://www.flyteblog.com http://flickr.com/photos/booleansplit http://twitter.com/therichbrooks http://flickr.com/photos/wili
  2. 2. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
  3. 3. ONE-ON-ONE COMMUNICATIONS • VoIP • Skype http://www.flickr.com/photos/re-ality/
  4. 4. ONE-TO-MANY COMMUNICATIONS • Teleclasses • Webinars • Social Media • Blog/Podcasts http://www.flickr.com/photos/stignygaard/
  5. 5. LISTENING TOOLS • Twitter Search • Google Alerts • RSS http://www.flickr.com/photos/22746515@N02/
  6. 6. ONLINE APPLICATIONS • Office alternatives • Project Management • CRM • Photoshop alternatives • Wikis
  7. 7. VOIP • Voice over Internet Protocol • Inexpensive • Local vendors • Bells & whistles
  8. 8. SKYPE • Free Internet calls • Dirt cheap mobile or land line calls • Video, chat, voicemail, file transfers • http://www.skype.com Alaska Connect to Web site Retail applications
  9. 9. SKYPE skype call?
  10. 10. KEYWORD ANALYSIS • Paid Keyword Analysis Tools: • KeywordDiscovery.com • WordTracker.com
  11. 11. KEYWORD ANALYSIS • Free Keyword Analysis Tools: • Google AdWords Keyword Tool • (https://adwords.google.com/select/KeywordToolExternal) • SEOBook Keyword Tool • (http://tools.seobook.com/keyword-tools/seobook/)
  12. 12. TELECLASSES & WEBINARS • Determine the purpose • Choose your tools • Market it
  13. 13. FREE TELECLASS SITES • Freeconferencecall.com • Freeconference.com
  14. 14. TELECLASS TIPS • Mute callers • Mute chimes • Record the call http://www.flickr.com/photos/comedynose/
  15. 15. INEXPENSIVE WEBINARS • Yugma.com • Glance.net • Webex.com • GotoWebinar.com
  16. 16. WEBINAR TIPS • Increase slide count • Mix w/live action • Slideshare.net http://www.flickr.com/photos/therichbrooks
  17. 17. TO CHARGE OR NOT TO CHARGE • Higher perceived value • Less absenteeism • Fewer tire kickers • Nice to get paid
  18. 18. E-COMMERCE OPTIONS • PayPal & e-Junkie • Eventbrite
  19. 19. MARKETING WEBINARS • Web site
  20. 20. MARKETING WEBINARS • Email marketing
  21. 21. MARKETING WEBINARS • Blog
  22. 22. MARKETING WEBINARS • Social media
  23. 23. SOCIAL MEDIA SERVICES
  24. 24. WHERE DO YOU START? • Your Blog • Most established tool • Hub of social media universe • SEO • Home for Intellectual Property
  25. 25. THREE FACES OF BLOGS
  26. 26. THREE FACES OF BLOGS
  27. 27. THREE FACES OF BLOGS
  28. 28. SOCIAL MEDIA “BIG THREE” • Twitter • Facebook • LinkedIn
  29. 29. THE IMPORTANCE OF VIDEO
  30. 30. TIME MANAGEMENT • Ping.fm (status updates) • TubeMogul (video uploads) • TweetDeck (Twitter & FB app) • FriendFeed (for monitoring)
  31. 31. HOW TO BUILD AN AUDIENCE • Complete your profile • Upload your contacts • Build organically • Provide value http://www.flickr.com/photos/sharif/
  32. 32. SEARCH.TWITTER.COM
  33. 33. GOOGLE ALERTS
  34. 34. OFFICE ALTERNATIVES
  35. 35. PROJECT MANAGEMENT
  36. 36. PROJECT MANAGEMENT
  37. 37. PROJECT MANAGEMENT
  38. 38. PROJECT MANAGEMENT
  39. 39. PROJECT MANAGEMENT
  40. 40. CUSTOMER RELATIONSHIP MGT
  41. 41. CUSTOMER RELATIONSHIP MGT
  42. 42. CUSTOMER RELATIONSHIP MGT
  43. 43. CUSTOMER RELATIONSHIP MGT
  44. 44. GOOGLE ANALYTICS
  45. 45. GOOGLE ANALYTICS
  46. 46. GOOGLE ANALYTICS
  47. 47. GOOGLE ANALYTICS
  48. 48. GOOGLE ANALYTICS
  49. 49. PHOTOSHOP ALTERNATIVES • Picasa.com • Pixlr.com • Photoshop.com
  50. 50. WIKIS • Mediawiki.org • Wetpaint.com
  51. 51. THANK YOU Rich Brooks flyte new media 136 Commercial St., Ste 201 Portland, ME 04101 http://www.flyte.biz http://www.flyteblog.com http://twitter.com/therichbrooks

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