FLYTE SCHOOL
Putting Almost No-cost Web-based
Tools to Work for Small Business
Rich Brooks
flyte new media
http://www.flyte.biz
http://www.flyteblog.com http://flickr.com/photos/booleansplit
http://twitter.com/therichbrooks http://flickr.com/photos/wili

HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/

ONE-ON-ONE COMMUNICATIONS
• VoIP
• Skype
http://www.flickr.com/photos/re-ality/

ONE-TO-MANY COMMUNICATIONS
• Teleclasses
• Webinars
• Social Media
• Blog/Podcasts
http://www.flickr.com/photos/stignygaard/

LISTENING TOOLS
• Twitter Search
• Google Alerts
• RSS
http://www.flickr.com/photos/22746515@N02/

ONLINE APPLICATIONS
• Office alternatives
• Project Management
• CRM
• Photoshop alternatives
• Wikis

VOIP
• Voice over Internet Protocol
• Inexpensive
• Local vendors
• Bells & whistles

SKYPE
• Free Internet calls
• Dirt cheap mobile or land line calls
• Video, chat, voicemail, file transfers
• http://www.skype.com Alaska
Connect to Web site
Retail applications

SKYPE
skype call?

KEYWORD ANALYSIS
• Paid Keyword Analysis Tools:
• KeywordDiscovery.com
• WordTracker.com

KEYWORD ANALYSIS
• Free Keyword Analysis Tools:
• Google AdWords Keyword Tool
• (https://adwords.google.com/select/KeywordToolExternal)
• SEOBook Keyword Tool
• (http://tools.seobook.com/keyword-tools/seobook/)

TELECLASSES & WEBINARS
• Determine the purpose
• Choose your tools
• Market it

FREE TELECLASS SITES
• Freeconferencecall.com
• Freeconference.com

TELECLASS TIPS
• Mute callers
• Mute chimes
• Record the call
http://www.flickr.com/photos/comedynose/

INEXPENSIVE WEBINARS
• Yugma.com
• Glance.net
• Webex.com
• GotoWebinar.com

WEBINAR TIPS
• Increase slide count
• Mix w/live action
• Slideshare.net
http://www.flickr.com/photos/therichbrooks

TO CHARGE OR NOT TO CHARGE
• Higher perceived value
• Less absenteeism
• Fewer tire kickers
• Nice to get paid

E-COMMERCE OPTIONS
• PayPal & e-Junkie
• Eventbrite

MARKETING WEBINARS
• Web site

MARKETING WEBINARS
• Email marketing

MARKETING WEBINARS
• Blog

MARKETING WEBINARS
• Social media

SOCIAL MEDIA SERVICES

WHERE DO YOU START?
• Your Blog
• Most established tool
• Hub of social media universe
• SEO
• Home for Intellectual Property

THREE FACES OF BLOGS

THREE FACES OF BLOGS

THREE FACES OF BLOGS

SOCIAL MEDIA “BIG THREE”
• Twitter
• Facebook
• LinkedIn

THE IMPORTANCE OF VIDEO

TIME MANAGEMENT
• Ping.fm (status updates)
• TubeMogul (video uploads)
• TweetDeck (Twitter & FB app)
• FriendFeed (for monitoring)

HOW TO BUILD AN AUDIENCE
• Complete your profile
• Upload your contacts
• Build organically
• Provide value
http://www.flickr.com/photos/sharif/

SEARCH.TWITTER.COM

GOOGLE ALERTS

OFFICE ALTERNATIVES

PROJECT MANAGEMENT

PROJECT MANAGEMENT

PROJECT MANAGEMENT

PROJECT MANAGEMENT

PROJECT MANAGEMENT

CUSTOMER RELATIONSHIP MGT

CUSTOMER RELATIONSHIP MGT

CUSTOMER RELATIONSHIP MGT

CUSTOMER RELATIONSHIP MGT

GOOGLE ANALYTICS

GOOGLE ANALYTICS

GOOGLE ANALYTICS

GOOGLE ANALYTICS

GOOGLE ANALYTICS

PHOTOSHOP ALTERNATIVES
• Picasa.com
• Pixlr.com
• Photoshop.com

WIKIS
• Mediawiki.org
• Wetpaint.com

THANK YOU
Rich Brooks
flyte new media
136 Commercial St., Ste 201
Portland, ME 04101
http://www.flyte.biz
http://www.flyteblog.com
http://twitter.com/therichbrooks