Your SlideShare is downloading. ×
Holistic Web Marketing for Long Term Care & Assisted Living Facilities
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Holistic Web Marketing for Long Term Care & Assisted Living Facilities

1,101
views

Published on

An overview of web marketing techniques for increasing the online visibility of long term care, assisted living, and independent living facilities.

An overview of web marketing techniques for increasing the online visibility of long term care, assisted living, and independent living facilities.

Published in: Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,101
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Each product / svc gets it’s own page\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Google evidence that focus groups don’t work\n
  • Google evidence that focus groups don’t work\n
  • Google evidence that focus groups don’t work\n
  • Google evidence that focus groups don’t work\n
  • Google evidence that focus groups don’t work\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. flyte school Holistic Web Marketing for Long Term Care & Assisted Living FacilitiesRich Brooksflyte new mediahttp://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks
    • 2. TODAY’S GOALS • How to increase your online visibility • How to get visitors to take action • How to measure and improve results
    • 3. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    • 4. HOLISTIC WEB MARKETING http://www.flickr.com/photos/myklroventine/
    • 5. HOLISTIC WEB MARKETING • Attraction http://www.flickr.com/photos/myklroventine/
    • 6. HOLISTIC WEB MARKETING • Attraction • Retention http://www.flickr.com/photos/myklroventine/
    • 7. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion http://www.flickr.com/photos/myklroventine/
    • 8. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
    • 9. SEARCH ENGINE OPTIMIZATION http://www.flickr.com/photos/james_lumb/
    • 10. SERP
    • 11. SERP
    • 12. SERP
    • 13. SERP
    • 14. KEYWORD RESEARCH • Brainstorm keyphrases • Test your beliefs • Rewrite your copy
    • 15. 1. PRODUCTS & SERVICES
    • 16. 2. PROBLEMS OR NEEDS
    • 17. 3. REAL OR PERCEIVED BENEFITS
    • 18. 4. FEATURES
    • 19. 5. COMPETITION
    • 20. KEYWORD ANALYSIS TOOLS • Raven SEO (raventools.com) • KeywordDiscovery.com • Google Adwords Keyword Tool (bit.ly/betterkeywords)
    • 21. GA KEYWORD TOOL
    • 22. GA KEYWORD RESULTS
    • 23. ON-PAGE SEO
    • 24. ON-PAGE SEO
    • 25. ON-PAGE SEO
    • 26. ON-PAGE SEO
    • 27. ON-PAGE SEO
    • 28. TITLE TIPS • How to Maximize Your Titles • Lead with your best keywords • The colon is your friend • Must still read well
    • 29. BODY CONTENT • Reiterate keywords in headers • Use keywords early & often in body • Use keywords in links, not “click here”
    • 30. GOT LINKS? • Links are votes of confidence • Not all links are created equal • Has non search benefits
    • 31. LOCAL SEARCH
    • 32. BLOGGING
    • 33. BLOG DEFINITION • What is a blog?
    • 34. BLOG DEFINITION • What is a blog? • A simple content management system.
    • 35. BLOG DEFINITION • What is a blog? • A simple content management system. • A multi-channel distribution service.
    • 36. BLOG DEFINITION • What is a blog? • A simple content management system. • A multi-channel distribution service. • A Web site on steroids.
    • 37. WHY BLOG FOR SEO?
    • 38. MAGNETIC SEO BLOGGING
    • 39. SYNDICATING YOUR CONTENT
    • 40. SYNDICATING YOUR CONTENT
    • 41. SYNDICATING YOUR CONTENT
    • 42. SYNDICATING YOUR CONTENT
    • 43. SYNDICATING YOUR CONTENT
    • 44. SYNDICATING YOUR CONTENT
    • 45. SOCIAL MEDIA MARKETING
    • 46. TWITTER
    • 47. TWITTER
    • 48. TWITTER
    • 49. TWITTER
    • 50. TWITTER
    • 51. TWITTER
    • 52. FACEBOOK
    • 53. FACEBOOK
    • 54. LINKEDIN
    • 55. LINKEDIN
    • 56. LINKEDIN
    • 57. LINKEDIN
    • 58. LINKEDIN
    • 59. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
    • 60. HOW TO BUILD AN AUDIENCE http://www.flickr.com/photos/sharif/
    • 61. HOW TO BUILD AN AUDIENCE• Complete your profile http://www.flickr.com/photos/sharif/
    • 62. HOW TO BUILD AN AUDIENCE• Complete your profile• Upload your contacts http://www.flickr.com/photos/sharif/
    • 63. HOW TO BUILD AN AUDIENCE• Complete your profile• Upload your contacts• Build organically http://www.flickr.com/photos/sharif/
    • 64. HOW TO BUILD AN AUDIENCE• Complete your profile• Upload your contacts• Build organically• Provide value http://www.flickr.com/photos/sharif/
    • 65. ONLINE VIDEO
    • 66. YOUR WEBSITE • Rules for an Effective Home Page • Talk about your visitors, not yourself • KISS • Get visitors to take an action
    • 67. MAKE CONTACT • Contact Info • Make it easy to find • Use a contact form
    • 68. CMS
    • 69. CMS
    • 70. EMAIL NEWSLETTERS
    • 71. GET PEOPLE TO SUBSCRIBE
    • 72. GET PEOPLE TO SUBSCRIBE
    • 73. MEASURING CONVERSIONS
    • 74. MEASURING CONVERSIONS
    • 75. MEASURING CONVERSIONS
    • 76. MEASURING CONVERSIONS
    • 77. MEASURING CONVERSIONS
    • 78. MEASURING CONVERSIONS
    • 79. MEASURING CONVERSIONS
    • 80. MEASURING CONVERSIONS
    • 81. THANK YOURich Brooksflyte new mediawww.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks
    • 82. THANK YOURich Brooksflyte new mediawww.flyte.bizwww.flyteblog.comtwitter.com/therichbrooks

    ×