How to Use LinkedIn & SlideShare to Build Your Business

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These are the slides to go along with the How to Use LinkedIn and SlideShare to Build Your Business webinar flyte put on.

To see upcoming, free webinars, please visit http://www.flyte.biz/resources/web-marketing-seminars/

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  • My Twitter history
  • My Twitter history
  • This is your tent pole, your hub. Be as verbose and complete as necessary. More info, more connections, more biz.
  • Professional head shot. Complete your profile. Your “headline” is a great place to put keywords you’d like to be found for.
  • Summary allows you to tell your story. You can see that you can also edit the description and embed videos, slide decks, photos and more. You can move many of the sections around the the up/down arrow.
  • How to Use LinkedIn & SlideShare to Build Your Business

    1. flyte school How to Use LinkedIn & SlideShare to Build Your Business Rich Brooks |flyte new media|flyte.biz |twitter.com/therichbrooks
    2. TODAY’S GOALS • How to optimize your profile • Make the most of groups • How to setup your company page • How to setup & integrate SlideShare • How to build your business
    3. HOLISTIC WEB MARKETING • Attraction • Retention • Conversion • Measurement http://www.flickr.com/photos/myklroventine/
    4. WHY LINKEDIN? • #1 Social Network for Business • Over 200 million members • No Farmville
    5. GETTING STARTED www.linkedin.com
    6. YOUR PROFILE
    7. EDITING YOUR PROFILE
    8. EDIT YOUR BACKGROUND
    9. EDIT YOUR SKILLS
    10. MORE EDITING...
    11. TIPS FOR GETTING FOUND • Put your best keyphrases here: • Headline • Current Work • Previous Work • Summary • Specialties
    12. ENDORSEMENTS
    13. LINKEDIN NEWSFEED
    14. POSTING UPDATES
    15. ADD CONNECTIONS
    16. ADD CONNECTIONS
    17. ADD CONNECTIONS DESELECT SELECT ALL!!! DESELECT SELECT ALL!!!
    18. ADD CONNECTIONS
    19. INVITE INDIVIDUALLY
    20. PEOPLE YOU MAY KNOW
    21. ACCEPTING INVITES Now you have your profile, your Now you have your profile, your connections...now what? connections...now what?
    22. REACHING OUT TO CONNECTIONS
    23. NETWORKING TIPS • To Grow Your Network: • Upload your database of contacts • Connect with people individually • Post regular updates • Connect through groups
    24. JOINING GROUPS
    25. LOCAL GROUPS
    26. PROFESSIONAL GROUPS
    27. SEARCH GROUPS
    28. EMAIL DIGESTS
    29. CREATE YOUR OWN GROUP
    30. CREATE YOUR OWN GROUP
    31. CREATE YOUR OWN GROUP
    32. BENEFITS OF OWNING A GROUP
    33. GROUPS: CASE STUDY
    34. TIPS FOR USING GROUPS • Listen, engage and contribute • Subscribe to daily digests • Create your own group
    35. COMPANY PAGES
    36. CREATING A COMPANY PAGE
    37. CREATING COMPANY UPDATES
    38. CREATING SERVICE PAGES
    39. COMPANY INSIGHTS
    40. LINKEDIN ADVERTISING
    41. MARKETING INTEGRATION
    42. SHOULD YOU GO PRO?
    43. LINKEDIN FINAL THOUGHTS • Optimize your profile • Post updates regularly • Engage in groups • Create a company page
    44. WHY SLIDESHARE? • 60 million+ visits monthly • 400K slide decks uploaded monthly • Decks can be embedded & shared
    45. SLIDESHARE AT A GLANCE
    46. SLIDESHARE PROFILES
    47. EDITING YOUR PROFILE
    48. UPLOADING YOUR SLIDE DECK
    49. BLOGS TO SLIDE DECKS
    50. SHOULD YOU GO PRO?
    51. LEAD GENERATION FORMS
    52. TAKING MEETINGS
    53. TRACKER
    54. ANALYTICS
    55. TAKEAWAYS • Use LinkedIn to promote your personal brand & network • Use SlideShare to distribute your content & generate leads • Use together to build your business
    56. THANK YOU Rich Brooks flyte new media flyte.biz flyteblog.com @therichbrooks

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