Blogging is Marketing Maintenance

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My presentation on December 2, 2010 at Reliabilityweb.com Digital Marketing Forum

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  • Hint: They Die if They Aren’t MovingSharks Die if They Aren’t MovingYour Assets Die if they aren’t MaintainedYour Marketing is Ineffective if it isn’t Reinforced
  • A website using a blog can will increase its Internet traffic by 55% and can expect the number of inbound links to increase by approximately 100%
  • Informative – industry or product news, current events, disasters, holidays, humor
  • Readable – 2-3 sentences per paragraph, use of easy to identify lists or charts, written to readership reading level
  • Headlines – which catches your attention more – “Slaying the Maintenance Dragon” or “Maintenance problems”
  • Link coding – 90% of all blogs I read have poor coding. A good link contains a keyword and a title. The title what you see when you hover over the link. The title gives you extra SEO juice.
  • that you want to be known for and rank on search engines for
  • Because Google and other search engines read the html of your page – not the content
  • A good 800-1000 word blog make take 4-6 hours to research, write and code
  • Writing calendars
  • Establishing a web presence takes time – 9-18 months
  • Twitter – all new postsLinkedIn – Publish to relevent groupsBuzz yahoo, Google buzz, Stumbleupon, Digg etc…Professional Associations
  • Make sure readers can subscribe to your blog
  • Accept and offer for others – develops connections, credibility and links
  • Blogging is Marketing Maintenance

    1. 1. Blogs are likePreventive Maintenance<br />Stuart Smith, MBA, MSEAT<br />
    2. 2. Why is blogging the Preventive Maintenance of Marketing?<br />
    3. 3. Your [insert word] is a SHARK<br />
    4. 4. You need consistencyAnd a Schedule<br />
    5. 5. What is a blog?<br />
    6. 6. Company<br />A Permanent Display of Your<br />
    7. 7. Product<br />A Permanent Display of Your<br />
    8. 8. Knowledge<br />A Permanent Display of Your<br />
    9. 9. Expertise<br />A Permanent Display of Your<br />
    10. 10. Which is the most important to you?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
    11. 11. Which is the most important to you?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
    12. 12. Which is the most important to your customer?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
    13. 13. Which is the most important to your customer?<br />Company<br />Product<br />Knowledge <br />Expertise<br />
    14. 14. Why blog?<br />
    15. 15. Establish a web presence<br />Why Blog?<br />
    16. 16. Name recognition<br />Why Blog?<br />
    17. 17. Subject authority<br />Why Blog?<br />
    18. 18. Inexpensive compared to other media<br />Why Blog?<br />
    19. 19. Worldwide reach<br />Why Blog?<br />
    20. 20. What Makes a Good Blog?<br />
    21. 21. Quality Content<br />What makes a good blog?<br />
    22. 22. Links<br />What makes a good blog?<br />
    23. 23. Keywords<br />What makes a good blog?<br />
    24. 24. Call to Action<br />What makes a good blog?<br />
    25. 25. SEO Basics<br />What makes a good blog?<br />
    26. 26. What is Quality Content?<br />
    27. 27. Informative<br />Quality Content<br />
    28. 28. Readable<br />Quality Content<br />
    29. 29. Rarely Mentions product or company name<br />Quality Content<br />
    30. 30. Interest capturing title and headlines<br />Quality Content<br />
    31. 31. Has pictures or videos<br />Quality Content<br />
    32. 32. Makes people want to respond or know more<br />Quality Content<br />
    33. 33. Why Are Links Important?<br />
    34. 34. Links tell the search engines what is important about your webpage<br />Links<br />
    35. 35. Links point readers to important pages and information <br />Links<br />
    36. 36. 1 link per 150-200 words<br />Links<br />
    37. 37. Link to web pages, other blogs, references<br />Links<br />
    38. 38. Links need to be coded (html) correctly<br />Links<br />
    39. 39. Find out more at http://www.mintek.com/<br />Bad<br />
    40. 40. Learn more about better asset maintenance <br />Good<br />
    41. 41. Keywords<br />
    42. 42. Words or short phrases<br />Keywords<br />
    43. 43. Use keywords in titles, headings links and body<br />Keywords<br />
    44. 44. Call to Action<br />
    45. 45. Designed to stimulate a response<br />Call to Action<br />
    46. 46. Place toward the end of a blog<br />Call to Action<br />
    47. 47. SEO Basics<br />
    48. 48. Subject matter is only half a blog<br />SEO Basics <br />
    49. 49. Html coding is the other half<br />SEO Basics<br />
    50. 50. Good/clean coding can add 1-2 hours to each blog<br />SEO Basics<br />
    51. 51. Proper coding is needed for many items<br />SEO Basics<br />
    52. 52. Pictures – “Alt tags”<br />SEO Basics<br />
    53. 53. Quotes – Blockquote and source html<br />SEO Basics<br />
    54. 54. Links<br />SEO Basics<br />
    55. 55. Headings – H1,H2,H3 tags<br />SEO Basics<br />
    56. 56. Abbreviations<br />SEO Basics<br />
    57. 57. Getting read<br />
    58. 58. Consistency<br />Getting Read<br />
    59. 59. Time <br />Getting Read<br />
    60. 60. Use social media<br />Getting Read<br />
    61. 61. RSS feeds<br />Getting Read<br />
    62. 62. Guest blogging<br />Getting Read<br />
    63. 63. Examples of a good blog<br />
    64. 64. CopybloggerHubSpot<br />Examples of a good blog <br />
    65. 65. Enterprise Asset Management 101The Entrepreneur’s Advisor<br />Examples of a good blog <br />
    66. 66. Blogging Platforms<br />
    67. 67. wordpress<br />
    68. 68. hubspot<br />
    69. 69. There is no easy button<br />
    70. 70. Questions<br />

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