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Analysing qualitative data the hard way - July event on 'Turning the mountain into a molehill'
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Analysing qualitative data the hard way - July event on 'Turning the mountain into a molehill'

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by James Nel at the Research Thing

by James Nel at the Research Thing

Published in: Education, Technology

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  • 1. analysing qualitative data the hard way jaimes nel @gnva connectedfutures.com
  • 2. Post-up @gnva connectedfutures.com
  • 3. Sweat the text “NSA and intelligence community in general is focused on getting intelligence wherever it can by any means possible. It believes, on the grounds of sort of a self-certification, that they serve the national interest. Originally we saw that focus very narrowly tailored as foreign intelligence gathered overseas." "Now increasingly we see that it's happening domestically and to do that they, the NSA specifically, targets the communications of everyone. It ingests them by default. It collects them in its system and it filters them and it analyses them and it measures them and it stores them for periods of time simply because that's the easiest, most efficient, and most valuable way to achieve these ends. So while they may be intending to target someone associated with a foreign government or someone they suspect of terrorism, they're collecting you're communications to do so.” @gnva connectedfutures.com
  • 4. Data grid @gnva connectedfutures.com
  • 5. Sweat the text @gnva connectedfutures.com
  • 6. @gnva connectedfutures.com
  • 7. @gnva connectedfutures.com
  • 8. Theory emerges from the data Iterate theory till you can account for deviant cases Underpinned by the idea that “a unifying theory is possible” @gnva connectedfutures.com
  • 9. Coding as data management - e.g. all instances of a particular phenomenon Coding as analytical process - identification and refinement of themes Memoing as reflexive process - what are your thoughts as you encounter the data, how is your interpretation taking shape @gnva connectedfutures.com
  • 10. @gnva connectedfutures.com
  • 11. Data grid @gnva connectedfutures.com
  • 12. Use data structure to aid the analysis process Pragmatic - you start off by limiting the data you’re looking at, and you can use this to design data collection in the first place @gnva connectedfutures.com
  • 13. @gnva connectedfutures.com
  • 14. @gnva connectedfutures.com
  • 15. Software @gnva connectedfutures.com
  • 16. @gnva connectedfutures.com
  • 17. @gnva connectedfutures.com
  • 18. @gnva connectedfutures.com
  • 19. @gnva connectedfutures.com
  • 20. @gnva connectedfutures.com
  • 21. @gnva connectedfutures.com
  • 22. @gnva connectedfutures.com
  • 23. Soft outputs @gnva connectedfutures.com
  • 24. Implicit Opportunities Scanning relevant intranet articles Exposure/ Push Someone in Brazil who does Marine Search/ Pull Personal interests, follow Regulations Sign-off, workflow Explicit Operating Procedure Manual Named person @gnva connectedfutures.com
  • 25. Turned into a "knowledge object" Point of interest identified Issue Article Column Object White paper Bulletin Association agenda Iterations with Marketing and Compliance Talk Specialisms Magazine Increases Credibility and/or Reach Personal sharing Amplification SM sharing Profile Association Audience recognise relevance Web destination Conversations take place Discovery Engagement Potential opportunities reached Opportunity collect data billing Marketing/ publishing Clients Clients client service Clients renewals Frontend Clients tender Consulting Broking Frontend Underwriters Processing Frontend Underwriters placement collection Underwriters Clients Marketing/ publishing claim Frontend Processing payment Clients @gnva connectedfutures.com
  • 26. Acquiring Discovering Buying Organising Downloading Performing Listening Making Accessing Distributing Hosting @gnva connectedfutures.com
  • 27. Fidelity @gnva connectedfutures.com
  • 28. Low-res High-res “NSA and intelligence community in general is focused on getting intelligence wherever it can by any means possible. It believes, on the grounds of sort of a self-certification, that they serve the national interest. Originally we saw that focus very narrowly tailored as foreign intelligence gathered overseas." "Now increasingly we see that it's happening domestically and to do that they, the NSA specifically, targets the communications of everyone. It ingests them by default. It collects them in its system and it filters them and it analyses them and it measures them and it stores them for periods of time simply because that's the easiest, most efficient, and most valuable way to achieve these ends. So while they may be intending to target someone associated with a foreign government or someone they suspect of terrorism, they're collecting you're communications to do so.” @gnva connectedfutures.com
  • 29. Builds robustness Case analysis - 3 out of 4 * never 75% Deviant cases Close to the data @gnva connectedfutures.com
  • 30. @gnva connectedfutures.com
  • 31. Pragmatic Work and rework themes Memo Return to your data *why video is dangerous @gnva connectedfutures.com
  • 32. 1. Fight for budget for better analysis @gnva connectedfutures.com
  • 33. 1. Fight for budget for better analysis 2. Clients should own the fidelity @gnva connectedfutures.com
  • 34. 1. Fight for budget for better analysis 2. Clients should own the fidelity 3. Talk in terms of confidence, not absolutes @gnva connectedfutures.com

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