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Data analysis for Design Research - July event on 'Turning the mountain into a molehill'
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Data analysis for Design Research - July event on 'Turning the mountain into a molehill'

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by Nik Horn at the Research Thing, July 2013

by Nik Horn at the Research Thing, July 2013

Published in: Technology, Business

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  • 1. Data analysis for Design Research Approaches for modeling the problem/opportunity space Nik Horn (@niksdeli) The Research Thing
  • 2. CONTEXT The context of generative research Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 3. Structure of a research project Brief •Project goals •Research objectives Study design •Participants •Methods Data collection •Quantitative •Qualitative Analysis •User needs •Pain points •Requirements Delivery •Findings •Recommendations 1 - - - 2 - - - 3 - - - 4 - - - ? Agreed Emergent Outputs formats Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 4. Research as a design method Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts http://www.slideshare.net/undpeuropeandcis/iterate-uzbekistan
  • 5. Other examples http://www.dubberly.com/articles/interactions-the-analysis-synthesis-bridge-model.html Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 6. The central role of conceptual models http://www.flickr.com/photos/rosenfeldmedia/2125040155/ Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 7. APPROACH Driving analysis and synthesis Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 8. Overview http://www.slideshare.net/steveportigal/well-weve-done-all-this-research-now-what-12990500 Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 9. Focus User ActivityContext Desirable Usable Useful Visual Interaction Structure Content Proposition ProductProduct experienceExperience context Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 10. Process Analysing implicit relations • Distillation of: – Goals – Motivations – Barriers • Creation of: – Affinity maps – Thematic clusters – Axis & 2x2 graphs Synthesising insights • Highlighting of: – Issues – Pain points – Opportunities • Modelling of: – Needs hierarchies – Mental contructs – Product concepts Surfacing explicit data • Description of: – Behaviour – Knowledge – Attitudes • Comparisons by: – Set groups – Shared criteria – Emergent criteria Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 11. Formats Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 12. Impact Predictive Prescriptive Descriptive Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 13. EXAMPLES Previous work deliverables Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 14. User information needs Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 15. Mental model & process Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 16. Engagement framework Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 17. Product structure and attributes Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts
  • 18. Any questions? Nik Horn @niksdeli Nik Horn @niksdeli / The Research Thing / 1.7.2013 Data analysis for Design Research - The importance of conceptual artifacts

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