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Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
Relevant Shopping Experiences
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Relevant Shopping Experiences

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Reviews and ratings are helpful, but take it to the next step by serving up personalized content from like-sized reviewers.

Reviews and ratings are helpful, but take it to the next step by serving up personalized content from like-sized reviewers.

Published in: Design, Lifestyle, Business
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  • 1. Relevant Shopping Experiences
  • 2. I needed a few new tops for work so I popped open the Nordstrom’s web site
  • 3. There are 4,483 tops!
  • 4. Even after “narrowing” there are still 500 tops
  • 5. Scan 500 tops, pick 1, then
  • 6. Scan 500 tops, pick 1, then Scan 17 pages of reviews, until...
  • 7. Scan 500 tops, pick 1, then Scan 17 pages of reviews, until... We have a winner!
  • 8. This type of review is not uncommon, but it takes time and effort to find
  • 9. But how will it look on me? Primary customer concern when shopping for clothes and beauty products online
  • 10. Hack #1
  • 11. Hack #2 Virtual Dressing Rooms
  • 12. Hack #3 Wardrobe Analyzer
  • 13. Hack #4 Social Shopping
  • 14. Getting Closer
  • 15. Makes sense to collect specifics (measurements, skin tone, etc) during the first review
  • 16. Or in a universal source that companies can access through single sign on or social login
  • 17. Share these data points in the review
  • 18. But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME BEST DRESSES FOR ME
  • 19. But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME I will buy all these shirts BEST DRESSES FOR ME
  • 20. But more importantly, create a relevant shopping experience using this data BEST SHIRTS FOR ME I will buy all these shirts BEST DRESSES FOR ME And some dresses and pants and...
  • 21. Thank You www.theresaneil.com Follow me on Twitter @theresaneil

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