• Save
PR Network social media presentation
Upcoming SlideShare
Loading in...5
×
 

PR Network social media presentation

on

  • 275 views

The slides to accompany a webinar on social media and digital PR for the PR Network. The second half of the presentation (the webby bit) is available from the PR Network.

The slides to accompany a webinar on social media and digital PR for the PR Network. The second half of the presentation (the webby bit) is available from the PR Network.

Statistics

Views

Total Views
275
Views on SlideShare
271
Embed Views
4

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 4

http://www.linkedin.com 4

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

PR Network social media presentation PR Network social media presentation Presentation Transcript

  • The nuts and bolts of running a social media campaign
    Phil Szomszor
    @theredrocket
  • http://www.flickr.com/photos/mistersweaters/
  • Don’t worry – social media isn’t perfect and nor are clients
  • Four sides to social media
    Listen
    Buzz
    Monitoring
    Engage
    social media,
    bloggers,
    twitter
    Enhance
    SEO tools
    Create
    Content,
    communities
  • What social media is and isn’t
    Is
    A two many way conversation
    Free (generally)
    Permanent
    ..yet transient
    Good for SEO & reputation
    Isn’t
    A broadcast medium
    Something you ‘own’
    Mandatory
    “hilarious videos”
    Potentially bad for SEO & reputation
  • Social media planning
    Full online audit
    Issue consistent social media guidelines
    Clean up assets and media
    Integrate social media / PR / SEO (incl. analytics)
    Plan activity – decide on tools and timings (be flexible)
    Set up monitoring service
    Begin engagement strategy
    Create content around PR / marketing campaigns
    Measure effectiveness of activity
  • Online audit
  • Let’s see how much time we’ve got for some nuts and bolts…
    http://www.flickr.com/photos/wwarby/4782313433/