What is Local SEO
Aug / 6 / 2012
Local Landscape
Chris Pruitt
Wednesday, August 7, 2013
Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7...
Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7...
What is Local SEO?
• Geographically based search
• Maps
• Reviews
• Social
• Where are you?
Introduction
How to manage you...
Google is a waiter.
• What’s on the menu?
• It depends on what you order
Introduction
Wednesday, August 7, 2013
Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7...
Maps
• Are you on the map?
• More than once?
• Is your information correct?
• Let’s fix it!
Stake Your Claim
Wednesday, Aug...
Stake Your Claim
Wednesday, August 7, 2013
Places, G+ Local, G+ plus Local...
Confused yet?
• Brief History
• Places and Maps
• G+
• G+ with Local
• Where do I start...
How to edit my existing listing
• more info
• edit this listing
Steps to Success
Wednesday, August 7, 2013
Steps to Success
How to add my listing
• more info
• edit this listing
• Places? START HERE ->
• Maps?
• Google +?
Wednesd...
Keyword Targeting
• Description including keywords your
clients use when they are looking for
you.
• How do your clients fi...
Local Organic Search | Google+ Local
• G+ Posts assists with Ranking Organically
• Keyword targeted posts
• Ability to tag...
Views and Actions
• How does your business
interact with clients
• Do they come to you?
• Do you go to them?
• How do they...
Views and Actions
• How does your business
interact with clients
• Do they come to you?
• Do you go to them?
• How do they...
Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7...
3 Important Actions
• Local Social Media Engagement
• G+ link to your website for
Google Analytics
• Authorship Ranking li...
Content Creation from
Analytics Data
• Driving Directions
• Keywords Driving Traffic
• Clicks to website
• Keyword research ...
Understanding your Customer
Wednesday, August 7, 2013
Understanding your Customer
Social Media Engagement
• Start with G+ listing, about pages, posts and
photos
• Build your fa...
Check in often
• Respond accordingly
• Rules of etiquette
• Mind your grammar
Reputation
Wednesday, August 7, 2013
Agenda 01 Introduction
02 Stake Your Claim
03 Reputation
04 Blogging for Local Awareness
05 Discussion
Wednesday, August 7...
What is Authorship?
• Matt Cutts explains that moving from the anonymous Web to a Web
with identity helps Google understan...
What is Authorship?
• Matt Cutts explains that moving from the anonymous Web to a Web
with identity helps Google understan...
Summary
• Start with your gmail account
• Claim your listing in Places
• Create a G+ plus Local Page
• Verify ownership vi...
Discussion
Wednesday, August 7, 2013
Chris Pruitt
Email: chrisp@terralever.com
Find this deck at: http://www.slideshare.net/terralever
Marketing for Terralever...
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Area48- Local SEO for Startups

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Chris Pruitt, Terralever's Online Marketing Specialist spoke yesterday to the Area48 group on Local Search Engine Optimization for startups.

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Area48- Local SEO for Startups

  1. 1. What is Local SEO Aug / 6 / 2012 Local Landscape Chris Pruitt Wednesday, August 7, 2013
  2. 2. Agenda 01 Introduction 02 Stake Your Claim 03 Reputation 04 Blogging for Local Awareness 05 Discussion Wednesday, August 7, 2013
  3. 3. Agenda 01 Introduction 02 Stake Your Claim 03 Reputation 04 Blogging for Local Awareness 05 Discussion Wednesday, August 7, 2013
  4. 4. What is Local SEO? • Geographically based search • Maps • Reviews • Social • Where are you? Introduction How to manage your listings? • Claim Your Listing • Correct any errors • Verify Listing • Respond to Reviews • Check your stats Update Regularly • Micro-blogging with relevant content • Properly named photos • Engage with audience Wednesday, August 7, 2013
  5. 5. Google is a waiter. • What’s on the menu? • It depends on what you order Introduction Wednesday, August 7, 2013
  6. 6. Agenda 01 Introduction 02 Stake Your Claim 03 Reputation 04 Blogging for Local Awareness 05 Discussion Wednesday, August 7, 2013
  7. 7. Maps • Are you on the map? • More than once? • Is your information correct? • Let’s fix it! Stake Your Claim Wednesday, August 7, 2013
  8. 8. Stake Your Claim Wednesday, August 7, 2013
  9. 9. Places, G+ Local, G+ plus Local... Confused yet? • Brief History • Places and Maps • G+ • G+ with Local • Where do I start? Stake Your Claim Wednesday, August 7, 2013
  10. 10. How to edit my existing listing • more info • edit this listing Steps to Success Wednesday, August 7, 2013
  11. 11. Steps to Success How to add my listing • more info • edit this listing • Places? START HERE -> • Maps? • Google +? Wednesday, August 7, 2013
  12. 12. Keyword Targeting • Description including keywords your clients use when they are looking for you. • How do your clients find you online? • Do some quick research How to optimize your listing Wednesday, August 7, 2013
  13. 13. Local Organic Search | Google+ Local • G+ Posts assists with Ranking Organically • Keyword targeted posts • Ability to tag posts with relevant content topics Wednesday, August 7, 2013
  14. 14. Views and Actions • How does your business interact with clients • Do they come to you? • Do you go to them? • How do they find you? • Why does this matter? Analytic Findings Insights on G+ Wednesday, August 7, 2013
  15. 15. Views and Actions • How does your business interact with clients • Do they come to you? • Do you go to them? • How do they find you? • Why does this matter? Analytic Findings • Driving directions • Impressions • clicks for more info • clicks to website • top searches Insights on G+ Wednesday, August 7, 2013
  16. 16. Agenda 01 Introduction 02 Stake Your Claim 03 Reputation 04 Blogging for Local Awareness 05 Discussion Wednesday, August 7, 2013
  17. 17. 3 Important Actions • Local Social Media Engagement • G+ link to your website for Google Analytics • Authorship Ranking links directly to your Google Plus profile Bad Reputation Wednesday, August 7, 2013
  18. 18. Content Creation from Analytics Data • Driving Directions • Keywords Driving Traffic • Clicks to website • Keyword research is changing Understanding your Customer Ratings and Reviews • 5 Star Rating • Reviews Wednesday, August 7, 2013
  19. 19. Understanding your Customer Wednesday, August 7, 2013
  20. 20. Understanding your Customer Social Media Engagement • Start with G+ listing, about pages, posts and photos • Build your fan base • Utilize hashtags #Summer #FathersDay • Provide relevant timely information around your industry • Comment on events that pertain to your industry • Share photos • Don’t spam your audience with sales pitches Wednesday, August 7, 2013
  21. 21. Check in often • Respond accordingly • Rules of etiquette • Mind your grammar Reputation Wednesday, August 7, 2013
  22. 22. Agenda 01 Introduction 02 Stake Your Claim 03 Reputation 04 Blogging for Local Awareness 05 Discussion Wednesday, August 7, 2013
  23. 23. What is Authorship? • Matt Cutts explains that moving from the anonymous Web to a Web with identity helps Google understand the authority and trust of the person writing that content. It can help identify a spammer from an author with a lot of authority and credibility. Authorship Wednesday, August 7, 2013
  24. 24. What is Authorship? • Matt Cutts explains that moving from the anonymous Web to a Web with identity helps Google understand the authority and trust of the person writing that content. It can help identify a spammer from an author with a lot of authority and credibility. Authorship Structured Data • Helps Google understand your content • Use Webmaster Tools to see your website the way Google does • Utilize this insight to create new content • Repeat Wednesday, August 7, 2013
  25. 25. Summary • Start with your gmail account • Claim your listing in Places • Create a G+ plus Local Page • Verify ownership via phone call or postcard PIN and link your website to the G+ Local Page • Link your G+ profile to your business page and website to build your reputation and gain ability to respond to reviews • Evaluate insights and analytics to create valuable content • Claim authorship for your content Search Results Wednesday, August 7, 2013
  26. 26. Discussion Wednesday, August 7, 2013
  27. 27. Chris Pruitt Email: chrisp@terralever.com Find this deck at: http://www.slideshare.net/terralever Marketing for Terralever: marketing@terralever.com Wednesday, August 7, 2013
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