Facebook Social Plugins: Best Practices for Content Publishers
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Facebook Social Plugins: Best Practices for Content Publishers

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http://developers.facebook.com/plugins

http://developers.facebook.com/plugins

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Facebook Social Plugins: Best Practices for Content Publishers Presentation Transcript

  • 1. Facebook Social Plugins Best Practices on Content Sites Rahmin Sarabi / Future US 4-23-10
  • 2. CNN.com Home Page friend’s activity social plugin
  • 3. CNN.com Story Page like/recommend button
  • 4. Huffingtonpost.com Home Page recommended content social plugin
  • 5. Buzzfeed.com Home Page “like” is the new vote friend’s activity social plugin
  • 6. Buzzfeed.com Story Page “like” is the new vote recommendation social plugin
  • 7. Buzzfeed.com User Page user’s can be “liked” too (similar to an entity)
  • 8. Huffingtonpost.com Story Page like button recommended content social plugin
  • 9. Huffingtonpost.com Entity Page like button allows Huffington Post to push items to a user’s news feed related to the entity
  • 10. Huffingtonpost.com Entity Page like button they make entities for almost any tag they can imagine related to a story - must be editorial result:
  • 11. conclusions • Facebook has minimized the LOE of introducing social plugins, making integration ROI net positive almost immediately • The “like button” is a no-brainer on an individual piece of content; easier for users than today’s “share” • Getting a user to “like” an entity or user is even more powerful; a publisher can then push content related to that entity/user to their news feed • Recommended content plugins have potential to help users navigate through additional site content with very low LOE
  • 12. aside - meebo.com chat bar sponsorable sponsorable
  • 13. aside - meebo.com chat bar expanded