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The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
The Web is getting more visual - this is what brands need to do about it
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The Web is getting more visual - this is what brands need to do about it

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Recently Instagram passed Twitter in daily (US) mobile users, while UK digital camera sales are down 29%. Both relate to the growth of the so-called 'visual web', which is in turn driven by the …

Recently Instagram passed Twitter in daily (US) mobile users, while UK digital camera sales are down 29%. Both relate to the growth of the so-called 'visual web', which is in turn driven by the growing adoption of smartphones.

Head Rabbit Dirk Singer (@dirktherabbit) gave a talk on the subject at the annual 'World Routes' conference in Abu Dhabi. Though the presentation cites airline examples, its applicable for just about any industry sector

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  • 1. !ickr.com/photos/horiavarlan Dirk Singer Twitter - @dirktherabbit THE WEB IS GETTING MORE VISUAL What it means for you and what you should do about it - 1 October 2012 #worldroutes
  • 2. I like stats I’m a Rabbit I take pictures with my phone THREE THINGS ABOUT ME http://about.me/dirktherabbit
  • 3. Which sites should be on What should you beThe backstory your radar? doing?WHAT I’M GOING TO TALK ABOUT TODAY
  • 4. eyeem.com/p/1023306 "Blogs were one of the earliest forms of social networking where people were writing 1,000 words. When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest." Dr. William J. Ward, Social Media professor at Syracuse University“THE VISUAL WEB” - A SHIFT IN USER BEHAVIOUR
  • 5. #airport - 600k+ #airports - 10k+ #airportlife - 3000+ #airportfood - 1694 #airportfashion - 1468 #airportboredom - 300 #airplane - 436k #airplanes - 37k #airplanelovers - 17k #airplaneview - 2980 #airplanewindow - 1403 @shafquatSETTING THE SCENE - ON INSTAGRAM
  • 6. Mobile Internet should Phone calls the 7th most popularovertake desktop use by 2014 / activity on smartphones...social media 2015 (Microsoft) 2nd (02) THE MOBILE WEB
  • 7. @niki_nicoleeAlready in the US and UK, most phones are smartphonesIn 2008, six megapixelswere standard on entrylevel cameras. Today’s iPhone has eight THE VISUAL WEB
  • 8. Flickr - b1ur • Digital camera sales in the UK are down 29% (Mintel) • Camcorder sales are also down 21% • Facebook users post 300 million photos a day. The equivalent of a Flickr is added every three weeks • Posts on Facebook that include an album, picture or video increase engagement by 180%, 120% and 100% • Forty-four percent of respondents are more likely to engage with brands if they post pictures than any other media (ROI research)“THE BEST CAMERA IS THE ONE THAT’S WITH YOU”
  • 9. A VISUAL SOCIAL MEDIA UNIVERSEPhoto-sharing sitesVideo sharing sitesStory telling sites and platforms
  • 10. Tumblr Pinterest InstagramTHREE VISUAL SOCIAL NETWORKS IN THE HEADLINES
  • 11. @angellistenin @tomcrookes @wowokaditya July 2011 - 10 million March 2012 - 27 million Today - 100 million users users users THE RISE OF INSTAGRAM
  • 12. THE RISE OF INSTAGRAM Instagram now has more (US) daily mobile users than Twitter. Engagement levels are 51% higher
  • 13. Pinterest - now the2nd biggest driver of social media tra!c to sites after Facebook THE RISE OF PINTEREST
  • 14. Now the world’s largest blogging platformTHE RISE OF TUMBLR
  • 15. @mkhalifhah @_wbz On-board... @toriq_achmadThey upload photos once they At the airport get there THE ALWAYS CONNECTED PASSENGER
  • 16. IN SUMMARY - WHYSHOULD IT MATTER?• Passengers are taking pictures of your brand now. That’s only going to increase• They are using it to document good experiences - and bad• Travel is inherently visual. Taking photos with your phone is a part of online story-telling• Online consumer recommendations are the second most trusted source of information (Nielsen). Adding images to that makes those recommendations even more powerful
  • 17. A SELECTION THAT SHOULD BE ON YOUR RADAR
  • 18. INSTAGRAM - ESSENTIAL TO HAVE A PRESENCE
  • 19. #igerslondon - 100k+ images#igersturkey - 100k+ images #igersabudhabi - 5771 images INSTAGRAM’S REACH IS GLOBAL It has relevance wherever you are
  • 20. EXAMPLE OF AN INSTAGRAM BRAND CAMPAIGN - from #munichairport to....
  • 21. Vueling Virgin America bmibaby50 million thanks #myvexperience #myeurope OTHER INSTAGRAM EXAMPLES
  • 22. PINTEREST - CREATE BOARDS AROUND DESTINATIONS / EXPERIENCES
  • 23. EYEEM - smaller than Instagram but excellent community, content
  • 24. MOBILE VIDEO APPS - SOCIALCAM AND VIDDY Get people to ‘live blog’ experiences
  • 25. CINEMAGRAM AND ANIMATED GIFS - gathering a cult following, youth brands on board
  • 26. catturner.org brideylipscombe.tumblr.com TUMBLR AND JUXAccessible, visual scrapbook type content
  • 27. k-airportfashion.tumblr.com Tumblr is an opportunity. It is highly visual, lends itself to more informal content that might not appear on your corporate blog and is a social network in its own rightSURPRISINGLY THERE ARE ALMOST NO INDUSTRY TUMBLRS, BUT PLENTY OF FAN SITES
  • 28. FOODSPOTTING - create food guides
  • 29. AND YES - AIRLINES ARE FEATURED ON FOODSPOTTING
  • 30. FIVE THINGS YOU SHOULD BE DOING
  • 31. @aero!ot1 - Claim your ids before someone else does
  • 32. @NKA #narita 2 - find ouT WHAT PEOPLE ARE POSTING WHEN WITH YOU2 - FIND OUT WHAT PEOPLE ARE POSTING ABOUT YOU
  • 33. @klm 3 - DEVELOP A CONTENT PLANAND BE CONSISTENT - DON’T RUN A PROMOTION AND THEN DROP THE FEED
  • 34. @gatwickairport4 - FIND OUT WHO THE INFLUENCERS ARE, AND LOOK FOR WAYS TO ENGAGE
  • 35. @easyjet 5 - MOST IMPORTANTLYLET PASSENGERS TELL YOUR STORY BY TELLING THEIRS
  • 36. @hfrederick8 @leannepannerPS - BUILD INTO CUSTOMER SERVICES!
  • 37. !ickr.com/photos/avardwoolaver THANK YOU FOR LISTENING! dirk@therabbitagency.com

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