Sessione 5 - Business Modelling
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Sessione 5 - Business Modelling

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5° Laboratorio a cura dell' Ing. Salvatore Modeo

5° Laboratorio a cura dell' Ing. Salvatore Modeo

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Sessione 5 - Business Modelling Sessione 5 - Business Modelling Presentation Transcript

  • Ldb - Startup Business Model CANVAS 11-12 October 2013 Speaker Salvatore Modeo salvatore.modeo@gmail.com
  • Agenda 11 October 2013 Part I – Definition Part II – The 9 blocks Exercise 1 – Write your Elevator Pitch Exercise 2 – Build a Business Model 10/10/2013 © The Qube – All rights reserved 2
  • Agenda 12 October 2013 Part III – Some ex. of Business Model Exercise 3– Build your BM Exercise 4 - Discuss your BM 11/10/2013 © The Qube – All rights reserved 3
  • PART I Definition 10/10/2013 © The Qube – All rights reserved 4
  • Business Model Definition “The Business Model describes how an organization creates, delivers, and captures value.” Alexander Osterwalder 10/10/2013 © The Qube – All rights reserved 5
  • Business Model Canvas 10/10/2013 © The Qube – All rights reserved 6
  • PART II The 9 blocks 10/10/2013 © The Qube – All rights reserved 7
  • Customer Segment The target audience for a business‘ products and services. 10/10/2013 © The Qube – All rights reserved 8
  • Customer Segment 11/10/2013 © The Qube – All rights reserved 9
  • Value Proposition The products and services a business offers (Your Elevator Pitch) 10/10/2013 © The Qube – All rights reserved 10
  • Value Proposition 11/10/2013 © The Qube – All rights reserved 11
  • Nokia - Value Proposition 10/10/2013 © The Qube – All rights reserved 12
  • Exercise 1 – 15’ work + 30’ Q&A 11/10/2013 © The Qube – All rights reserved 13
  • Write your Elevator Pitch – 15’ Sentence no. 1: For (target customer/user) who (statement of the need or opportunity), the (product/service name) is a (product/service category) that (statement of benefit). Sentence no. 2: Unlike (primary competitive alternative), our product (statement of primary differentiation). 10/10/2013 © The Qube – All rights reserved 14
  • Discuss your EP – 30’ 11/10/2013 © The Qube – All rights reserved 15
  • Customer Relationship The links a company establishes between itself and its different customer segments. 10/10/2013 © The Qube – All rights reserved 16
  • Customer Relationship 11/10/2013 © The Qube – All rights reserved 17
  • Channels The means by which a company delivers products and services to customers. 10/10/2013 © The Qube – All rights reserved 18
  • Channels 11/10/2013 © The Qube – All rights reserved 19
  • Revenue Streams The way a company makes money through a variety of revenue flows. 10/10/2013 © The Qube – All rights reserved 20
  • Revenue Stream 11/10/2013 © The Qube – All rights reserved 21
  • Key Activities Key activities are the activities you need to perform in order to bring your value proposition to your customer segments. 10/10/2013 © The Qube – All rights reserved 22
  • Key Activities 11/10/2013 © The Qube – All rights reserved 23
  • Key Resources Key resources are the assets required to offer and deliver your value proposition to your customer segments. 10/10/2013 © The Qube – All rights reserved 24
  • Key Resources 11/10/2013 © The Qube – All rights reserved 25
  • Key Partners Some activities are outsourced and some resources are acquired outside the enterprise. 10/10/2013 © The Qube – All rights reserved 26
  • Key Partners 11/10/2013 © The Qube – All rights reserved 27
  • Cost Structure The monetary consequences of the means employed in the business model. 10/10/2013 © The Qube – All rights reserved 28
  • Cost Structure 11/10/2013 © The Qube – All rights reserved 29
  • Exercise 2 – Build a Business Model 11/10/2013 © The Qube – All rights reserved 30
  • Build a Business Model of … The Qube è un’associazione formata da giovani che hanno intrapreso un cammino imprenditoriale in una startup o una spin-off. L’associazione trae la sua origine dalla volontà dei soci fondatori di sostenere i processi di valorizzazione della ricerca scientifica e tecnologica come strumento di crescita e competitività facendo riferimento in particolare alle nuove imprese innovative. L’associazione persegue finalità di aggregazione sociale tra persone, aziende, enti e organizzazioni che condividono la ricerca scientifica, lo sviluppo di soluzioni innovative e l’accelerazione dello sviluppo di imprese attraverso una serie di servizi. 11/10/2013 © The Qube – All rights reserved 31
  • The Qube - Canvas 11/10/2013 © The Qube – All rights reserved 32
  • PART III Some Examples 10/10/2013 © The Qube – All rights reserved 33
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  • Start-up 10/10/2013 © The Qube – All rights reserved 36
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  • Exercise 3 – Build Your Canvas 10/10/2013 © The Qube – All rights reserved 42
  • 60 Minutes of work 10/10/2013 © The Qube – All rights reserved 43
  • References • A. Osterwalder - Business Model Generation • J. Bowsma – BM Generation - FAME Workshop Vujade Ltd. • J. Bowsma – Collection of Business Model Canvases – Vujadè Ltd. 14/10/2013 © The Qube – All rights reserved 44
  • • Qui vedrei bene….uno sfondo tutto grigio, il logo MRS centrale…e i contatti…. Thanks for your attention www.theqube.eu salvatore.modeo@gmail.com follow us on 10/10/2013 © The Qube – All rights reserved 45