short version
Mo o ! 1 “ What is a  Purple Cow ?” A unique product that stands out in the field.  Gotuaco’s  Purple Cow  is a unique  He...
2 The  Purple Cow  Vision:   financial security through employee benefits.  Purple Cow  believes that financial security c...
<ul><li>Purple Cow  gives you all of today’s major employee benefits in one single package, designed to provide  ‘SULIT’  ...
<ul><li>Purple Cow  saves you up to  60%  on the  2 most frequently selected Room & Board categories, when you combine the...
<ul><li>Purple Cow  provides Good News to each level of your organization: </li></ul><ul><ul><ul><li>Employees:  More fina...
What are Employee Benefits   (EB) ? EMPLOYEE BENEFITS   are incentives   given to employees as part of an overall  HR stra...
What is the purpose of  EB ? <ul><li>“ The purpose of   EMPLOYEE BENEFITS   is to increase the  economic security  of empl...
<ul><ul><ul><ul><ul><li>Paid vacations, 75%  </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Health insurance, 61% <...
1 Purple Cow  2011 Benefits   ACCIDENT 2.  ACCIDENT INSURANCE a. Accidental Death * Murder b. Disability * Assault HEALTH ...
2 Purple Cow  2011 Benefits   18. Dental = HMO  (775 dentists / 645 clinics) 6. Assault = __% of 5x MBL 24. Same benefits ...
1 Purple Cow  2011 Costs  VIRGIN RATES Cost Summary   (APE & O/P Reimb. extra) 3,281 9,188 17,391 32,813 3,054 8,550 16,18...
3 Purple Cow  2011 Costs  NON-VIRGIN RATES JR SUITE  (Top rank Large co 200+) SML PVT (Mgr) 3,662 10,253 19,408 36,618 200...
<ul><li>What’s in it for the… CEO ?   </li></ul>4 Purple Cow  2011 Summary   very pogi   CEO! CEO  Benefits Happier   Fina...
<ul><ul><li>5%   of Salary  ( Max !): </li></ul></ul><ul><ul><ul><li>that’s all you need for  Purple Cow.     </li></ul><...
<ul><li>Treat  Purple Cow  as: </li></ul><ul><ul><ul><li>a social investment in staff ( CSR ); </li></ul></ul></ul><ul><ul...
1 ‘Large’ Size Fits All SME : If you are an SME, with 10+ employees, you can join Purple Cow, be part of a bigger group, a...
Same Benefits for Dependents :  Dependents can get the same benefits, terms and conditions as Employees  (as well as the s...
The Price is Right : Purple Cow rates are lowest where they matter the most: in the 2 lowest categories, where you enroll ...
The Design is Right : Purple Cow provides medical necessity,  not luxury. Savings from excess R&B/MBL are reallocated to b...
31 Purple Cow  2011 Why Purple Cow?  Non-Employees can Win, too : you can even cover agents, associations,  and multi-purp...
Virgins can Win Even More : you get a 1 st  year Virgin promo rate  if your company has never had  group insurance or HMO ...
Large Companies can do a TPA : if you become a Large Company, you can self-insure as a stand-alone account, using the same...
For more information, please contact:
Disclaimer Renowned author Seth Godin approved my use of the term  PURPLE COW  (2/4/09):  “ It’s fine with me, just please...
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Purple cow employee benefits for sme 2011 (short version)

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  • 2.
  • Purple cow employee benefits for sme 2011 (short version)

    1. 1. short version
    2. 2. Mo o ! 1 “ What is a Purple Cow ?” A unique product that stands out in the field. Gotuaco’s Purple Cow is a unique Healthcare product that stands out in the field of EMPLOYEE BENEFITS. Mo o !
    3. 3. 2 The Purple Cow Vision: financial security through employee benefits. Purple Cow believes that financial security can be achieved through equal access to employee benefits. The Purple Cow Mission: to protect employees from financial insecurity. Purple Cow provides you with many layers of protection, to stop you from losing money to medical emergencies. The Purple Cow Core Value: take care of the hands that take care of you! Purple Cow believes in helping those who help you grow: if not thru more compensation , then thru more benefits.
    4. 4. <ul><li>Purple Cow gives you all of today’s major employee benefits in one single package, designed to provide ‘SULIT’ protection: </li></ul><ul><ul><ul><li>Group Life: P100,000 – P1,000,000 </li></ul></ul></ul><ul><ul><ul><li>Group Accident: P100,000 – P1,000,000 </li></ul></ul></ul><ul><ul><ul><li>Group Health: P20,000 – P200,000 </li></ul></ul></ul>More VALUE… 1 You give MORE employee benefits to all of your staff! Purple Cow 2011 Value Proposition
    5. 5. <ul><li>Purple Cow saves you up to 60% on the 2 most frequently selected Room & Board categories, when you combine them with our recommended Maximum Benefit Limits: </li></ul><ul><ul><ul><li>Ward 20T : P5,445 or P5,990 </li></ul></ul></ul><ul><ul><ul><li>Semi-Pvt 30T : P6,756 or P7,444 </li></ul></ul></ul>+ Less PRICE…* 2 You get LOWER rates for most of your staff! Purple Cow 2011 Value Proposition *(insured HMO plans apply to SME only; self-insured TPA plans apply to Large Companies)
    6. 6. <ul><li>Purple Cow provides Good News to each level of your organization: </li></ul><ul><ul><ul><li>Employees: More financial security </li></ul></ul></ul><ul><ul><ul><li>HR: Better recruitment & retention </li></ul></ul></ul><ul><ul><ul><li>Finance: Greater financial viability </li></ul></ul></ul><ul><ul><ul><li>CEO: Major ‘pogi’ points </li></ul></ul></ul>= More HAPPY-NESS  3 You make EVERYONE happy – at the same time! Purple Cow 2011 Value Proposition
    7. 7. What are Employee Benefits (EB) ? EMPLOYEE BENEFITS are incentives given to employees as part of an overall HR strategy to recruit or retain them. EB can help you win the war for talent 1 Purple Cow 2011 EB Primer
    8. 8. What is the purpose of EB ? <ul><li>“ The purpose of EMPLOYEE BENEFITS is to increase the economic security of employees.” </li></ul><ul><ul><li>Wikipedia </li></ul></ul><ul><li> </li></ul>EB can help your employees become financially secure 2 Purple Cow 2011 EB Primer
    9. 9. <ul><ul><ul><ul><ul><li>Paid vacations, 75% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Health insurance, 61% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Paid sick leave, 59% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Disability insurance, 41% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Education reimbursement, 39% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Pension plan, 30% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Life insurance, 29% </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Dental insurance, 24% </li></ul></ul></ul></ul></ul>What are the most common EB ? All 4 insurance benefits are offered in Purple Cow! 3 - Small Business Poll on Compensating Employees (NFIB, US: 2003) Purple Cow 2011 EB Primer
    10. 10. 1 Purple Cow 2011 Benefits ACCIDENT 2. ACCIDENT INSURANCE a. Accidental Death * Murder b. Disability * Assault HEALTH 3. MEDICAL HMO * 21,519 MD, 352 hospitals, 358 clinics 4. DENTAL HMO * 775 dentists, 645 clinics 5. Opt. Annual Physical Exam * 124 hospitals, 241 clinics, 31 mobile 6. Health & Wellness Program * 2x/year; tailored to utilization report LIFE 1. LIFE INSURANCE * Total & Perm. Disability Income LIFE – ACCIDENT – HEALTH Benefits Overview
    11. 11. 2 Purple Cow 2011 Benefits 18. Dental = HMO (775 dentists / 645 clinics) 6. Assault = __% of 5x MBL 24. Same benefits for all Dependents 23. Same benefits for all Employees 22. Health & Wellness Program 2x/year 21. Opt. APE = designated or mobile clinic 20. 1 permanent filling, 2 oral prophylaxes, etc. 19. Dental access to major malls in Metro-Manila 17. Opt. Outpatient Reimb. for meds, dental, vision 16. Special procedures = 30%/100% of MBL 15. Benefits on top of Philhealth 14. 100% Congenital Conditions coverage 11. HMO patient for no-cash-out 10. Max. Benefit Limits per disability per year 12. Private patient for reimbursement (HMO rate) 13. 100% Pre-Existing Conditions coverage 9. Combined inpatient & outpatient limits 8. Access to Big 5 Hospitals & Healthway 7. Medical = HMO (21,519 MD / 352 hospitals / 358 clinics) 5. Accidental disability = __% of 5x MBL 4. Murder = 5x MBL 3. Accidental death = 5x MBL 2. Total & perm. disability income = 5x MBL 1. Life = 5x MBL LIFE – ACCIDENT – HEALTH Benefits Summary
    12. 12. 1 Purple Cow 2011 Costs VIRGIN RATES Cost Summary (APE & O/P Reimb. extra) 3,281 9,188 17,391 32,813 3,054 8,550 16,184 30,536 200T 2,672 7,483 14,164 26,724 160T 1,304 3,651 6,912 13,041 70T 618 1,729 3,273 6,176 30T 1,347 3,772 7,140 13,472 80T 680 1,903 3,601 6,795 40T LRG PVT (Top rank Med co 100-200) SEMI PVT (Spvr) 1,573 4,403 8,335 15,726 80T 676 1,892 3,581 6,756 30T 1,683 4,711 8,918 16,826 100T 742 2,076 3,930 7,416 40T 1,844 5,164 9,775 18,444 120T 812 2,274 4,305 8,122 50T 120T JR SUITE (Top rank Large co 200+) 879 2,460 4,657 8,787 40T SML PVT (Mgr) 951 2,664 5,042 9,513 50T 1,032 2,890 5,471 10,323 60T 1,199 3,356 6,352 11,985 60T REG PVT (Top rank Small co 10-100) 545 1,525 2,886 5,445 20T WARD (R+F) MO QTR SEMI ANN MBL R&B MO QTR SEMI ANN MBL R&B
    13. 13. 3 Purple Cow 2011 Costs NON-VIRGIN RATES JR SUITE (Top rank Large co 200+) SML PVT (Mgr) 3,662 10,253 19,408 36,618 200T 1,140 3,191 6,039 11,395 60T Cost Summary (APE & O/P Reimb. extra) 3,423 9,583 18,139 34,225 3,005 8,415 15,928 30,052 160T 120T 1,449 4,056 7,678 14,487 70T 677 1,896 3,588 6,770 30T 1,492 4,179 7,910 14,924 80T 743 2,079 3,936 7,426 40T LRG PVT (Top rank Med co 100-200) SEMI PVT (Spvr) 1,754 4,911 9,296 17,540 80T 744 2,084 3,945 7,444 30T 1,869 5,233 9,906 18,691 100T 815 2,281 4,317 8,146 40T 2,044 5,724 10,835 20,444 120T 890 2,493 4,719 8,903 50T 974 2,727 5,161 9,738 40T 1,052 2,945 5,575 10,518 50T 1,332 3,731 7,062 13,324 60T REG PVT (Top rank Small co 10-100) 599 1,677 3,175 5,990 20T WARD (R+F) MO QTR SEMI ANN MBL R&B MO QTR SEMI ANN MBL R&B
    14. 14. <ul><li>What’s in it for the… CEO ? </li></ul>4 Purple Cow 2011 Summary very pogi CEO! CEO Benefits Happier Finance  Happier HR  Happier Employees  CEO Features
    15. 15. <ul><ul><li>5% of Salary ( Max !): </li></ul></ul><ul><ul><ul><li>that’s all you need for Purple Cow.  </li></ul></ul></ul>The cost of Purple Cow: 5 Why pay MORE if you can pay LESS ? (and still cover up to 99%) Purple Cow 2011 Conclusions
    16. 16. <ul><li>Treat Purple Cow as: </li></ul><ul><ul><ul><li>a social investment in staff ( CSR ); </li></ul></ul></ul><ul><ul><ul><li>a recruitment & retention tool ( HR ); </li></ul></ul></ul><ul><ul><ul><li>a cap on your financial liability ( FIN ). </li></ul></ul></ul>Our Recommendation: 6 Purple Cow 2011 Conclusions Purple Cow makes good business & social sense
    17. 17. 1 ‘Large’ Size Fits All SME : If you are an SME, with 10+ employees, you can join Purple Cow, be part of a bigger group, and be treated like a large company. (Unlike most HMO plans) You can enjoy the same toys as the Big Boys 1 Competitive Advantage #1: Purple Cow 2011 Why Purple Cow?
    18. 18. Same Benefits for Dependents : Dependents can get the same benefits, terms and conditions as Employees (as well as the same costs in 2011). (Unlike most, if not all, HMO plans) Your Dependents are treated like Employees 19 Purple Cow 2011 Why Purple Cow? Competitive Advantage #19:
    19. 19. The Price is Right : Purple Cow rates are lowest where they matter the most: in the 2 lowest categories, where you enroll up to 90% of your staff. (Unlike most HMO plans) You get the greater good for the greater number 20 Purple Cow 2011 Why Purple Cow? Competitive Advantage #20:
    20. 20. The Design is Right : Purple Cow provides medical necessity, not luxury. Savings from excess R&B/MBL are reallocated to benefits of greater use. (Unlike most HMO plans) Your R&B/MBL combos are good up to 99% of the time 21 Purple Cow 2011 Why Purple Cow? Competitive Advantage #21:
    21. 21. 31 Purple Cow 2011 Why Purple Cow? Non-Employees can Win, too : you can even cover agents, associations, and multi-purpose cooperatives, as long as certain selection & payment criteria are met. (Unlike most HMO plans) You can offer Employee Benefits to Non-Employees Competitive Advantage #31:
    22. 22. Virgins can Win Even More : you get a 1 st year Virgin promo rate if your company has never had group insurance or HMO before. (Unlike all HMO plans) You can renew at the prevailing Non-Virgin rates in 2012 32 Purple Cow 2011 Why Purple Cow? Competitive Advantage #32:
    23. 23. Large Companies can do a TPA : if you become a Large Company, you can self-insure as a stand-alone account, using the same Purple Cow schedule of benefits. (Unlike all TPA plans) You can switch from insured to self-insured plans easily 33 Purple Cow 2011 Why Purple Cow? Competitive Advantage #33:
    24. 24. For more information, please contact:
    25. 25. Disclaimer Renowned author Seth Godin approved my use of the term PURPLE COW (2/4/09): “ It’s fine with me, just please make it clear that I haven’t endorsed your service .”
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