2012Life       12pg
Purple Cow 2012      Value Proposition                                                   1             More VALUE…Purple C...
Purple Cow 2012      EB Primer                                                                        3What are the most c...
Purple Cow 2012             EB Primer                                                             4      What makes Insura...
Purple Cow 2012               Benefits                                                                                    ...
Purple Cow 2012                 Benefits                                                                                  ...
Purple Cow 2012                   Benefits                                                                                ...
Purple Cow 2012       Competitive Advantages                                                   3            Why Purple Cow...
Purple Cow 2012       Competitive Advantages                                                12            Why Purple Cow? ...
Purple Cow 2012         Competitive Advantages                                                  13              Why Purple...
Purple Cow 2012      Competitive Advantages                                                  14           Why Purple Cow? ...
Purple Cow 2012               Summary                                                                                  1  ...
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Purple cow 2012 (life button)

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Purple cow 2012 (life button)

  1. 1. 2012Life 12pg
  2. 2. Purple Cow 2012 Value Proposition 1 More VALUE…Purple Cow gives you all 3 of today’s majoremployee benefits in 1 package, designedto provide multiple layers of protection: Group Life: P50,000 – P1,000,000 Group Accident: P50,000 – P1,000,000 Group Health: P10,000 – P200,000 You can get MORE benefits for ALL of your staff
  3. 3. Purple Cow 2012 EB Primer 3What are the most common EB? • Paid vacations, 75% • Health insurance, 61% • Paid sick leave, 59% • Disability insurance, 41% • Education reimbursement, 39% • Pension plan, 30% • Life insurance, 29% • Dental insurance, 24% - Small Business Poll on Compensating Employees (NFIB, US: 2003)All 4 insurance benefits are offered by Purple Cow
  4. 4. Purple Cow 2012 EB Primer 4 What makes Insurance ‘sulit?’• LIFE INSURANCE provides you with instant cash in the event of death or total and permanent disability; (.25% of population between 18-65)• ACCIDENT INSURANCE provides you with instant cash in the event of accidental death or disablement; (10% of inpatient & outpatient cases)• HEALTH INSURANCE (medical insurance or HMO) protects you from losing money in the event of sickness or accident. (10% inpatient / 300% outpatient) Insurance saves you from losing your money
  5. 5. Purple Cow 2012 Benefits 1 3 Major Employee Benefits (per IC) LIFE – ACCIDENT – HEALTHLIFE (worldwide) HEALTH (nationwide)1. LIFE INSURANCE 3. MEDICAL HMO * Terminal Illness Rider * 8,205 affil. MD, 383 hospitals, 428 clinics * Total & Perm. Disability Income 4. Opt. DENTAL HMOACCIDENT (worldwide) * Basic 10: 790 dentists, 659 clinics2. PERSONAL ACCIDENT 5. Opt. Annual Physical Exam a. Accidental Death * Basic 5: mobile or clinic * Murder b. Accidental Disablement 6. Health & Wellness Program * up to 2x/yr; tailored to utilization report * Assault
  6. 6. Purple Cow 2012 Benefits 2 Benefits Summary LIFE – ACCIDENT – HEALTH1. Life = 5x MBL 13. Access to Big 5 Hospitals & Healthway2. Terminal Illness = up to 50% of 5x MBL 14. 100% Pre-Existing Conditions coverage3. Total & Perm. Disability Income = 5x MBL 15. 100% Congenital Conditions coverage4. Accidental Death = 5x MBL 16. 100% Special Procedures coverage5. Murder = 5x MBL 17. Benefits on top of Philhealth6. Accidental Disablement = __% of 5x MBL 18. Pooled Employee utilization7. Assault = __% of 5x MBL 19. Separate Dependent utilization8. Medical = HMO buffet of benefits 20. Opt. Dental = HMO buffet of benefits9. Combined inpatient & outpatient limits 21. Opt. APE = choice of mobile or clinic10. Max. Benefit Limits per disability per year 22. Health & Wellness Program (up to 2x/yr)11. HMO patient for no-cash-out 23. Same benefits for Dependents12. Private patient for reimbursement (HMO rate) 24. Access through Social Media
  7. 7. Purple Cow 2012 Benefits 3 1. Life Insurance (worldwide) ASIANLIFE EXCLUSIONS1. Life 5x MBL 1. Suicide within the 1st year of coverage 2.5x2. Terminal Illness Rider (up to 50%) MBL3. Total & Perm Disability Income 5x MBL+Principals 18yo-65yo; Dependents 30dy-22yo / 18yo-65yo Example: If MBL = 20T, Life or TPDI = 100,000; TIR = 50,000;1. Life benefit = 5x MBL, for death by any If MBL = 40T, Life or TPDI = 200,000; TIR = 100,000;cause; If MBL = 60T, Life or TPDI = 300,000; TIR = 150,000;2. TIR benefit = up to 50% of 5x MBL, as an If MBL = 80T, Life or TPDI = 400,000; TIR = 200,000; If MBL = 100T, Life or TPDI = 500,000; TIR = 250,000.advance on the Life benefit, if terminally ill(< 12mos. to live); 50% balance upon death;3. TPDI Benefit = 5x MBL, in lieu of the Lifebenefit, whether sickness or accident. Life benefits are payable on top of Accident & Medical HMO benefits
  8. 8. Purple Cow 2012 Competitive Advantages 3 Why Purple Cow?3 Major Employee Benefits in 1 Plan: You get Group Life, Accident & Health (medical HMO, optional dental HMO,optional APE, and Wellness) – all in 1 plan. (Unlike most HMO plans)You get all the Employee Benefits you will ever need
  9. 9. Purple Cow 2012 Competitive Advantages 12 Why Purple Cow? Life Insurance:Your Life benefit covers death by any cause, including suicide after 1 year. For example: Ward 20T = 100T; Semi 40T = 200T. (Unlike all HMO plans)Life = 5x MBL: 1 year’s worth of income replacement
  10. 10. Purple Cow 2012 Competitive Advantages 13 Why Purple Cow? Terminal Illness Rider: Your TIR benefit is a 50% advance on your Life benefit, payable if you have < 12 mos. to live (50% balance payable upon death).TIR = 50% of 5x MBL, in all HMO plans) living expenses (Unlike lieu of life, for
  11. 11. Purple Cow 2012 Competitive Advantages 14 Why Purple Cow? Total & Perm. Disability Income: Your TPDI benefit is in lieu of your Lifebenefit, payable if you are unable to work at all, due to sickness or accident. (Unlike all HMO plans)TPDI = 5x MBL, in lieu of Life, for living expenses
  12. 12. Purple Cow 2012 Summary 1 ♠ What’s in it for…Employees? EE Features EE BenefitsA complete Employee Benefits package You get more financial security fromthat can make you financially secure Purple Cow than from any other HMOLife INS, Accident INS, Medical HMO, You won’t need to get any moreOptional Dental HMO & Optional APE insurance benefits for yourselfNationwide Medical & Dental networks, You can use any accredited hospitalinclusive of all major hospitals & clinics or clinic for medical or dental treatmentChoice of doctor as a Private Patient for You can see your own doctor and getinsurance reimbursement at HMO rates reimbursed the HMO doctor’s rate100% Pre-Existing, 100% congenital, You are covered for existing illnesses,& 100% Special Procedures coverage natal conditions, & special proceduresEmployee Benefits on top of Philhealth You get full HMO + Philhealth benefitsAccess to benefit information through You can take charge of your ownC3 on www.purplecow.ph & Facebook health, and know before you go1 health card for every employee You can avail anytime, anywhere
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