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Transcript

  • 1. AGILE MARKETINGInbound Marketing Summit, Boston 2012
  • 2. WHAT IS AGILEMARKETING?
  • 3. SCRUM PROCESS Daily Scrum 24 hours 2-4 Results weeksMarketing Sprint Sprint Review Planning Sprint & Backlog Session Retrospective
  • 4. TODAY’S PANELISTS• Scott Brinker, President and CTO of Ion Interactive• Frank Days, VP of Marketing at Correlsense• Steven Gilbert, Director of Digital Marketing at EMC• Tom Wentworth, CMO at Ektron• Bradley Smith, Director of Marketing, PR Newswire