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AGILE MARKETINGInbound Marketing Summit, Boston 2012
WHAT IS  AGILEMARKETING?
SCRUM PROCESS                        Daily Scrum                                 24                                hours  ...
TODAY’S PANELISTS• Scott   Brinker, President and CTO of Ion Interactive• Frank   Days, VP of Marketing at Correlsense• St...
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Jim ewel

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  • Transcript of "Jim ewel"

    1. 1. AGILE MARKETINGInbound Marketing Summit, Boston 2012
    2. 2. WHAT IS AGILEMARKETING?
    3. 3. SCRUM PROCESS Daily Scrum 24 hours 2-4 Results weeksMarketing Sprint Sprint Review Planning Sprint & Backlog Session Retrospective
    4. 4. TODAY’S PANELISTS• Scott Brinker, President and CTO of Ion Interactive• Frank Days, VP of Marketing at Correlsense• Steven Gilbert, Director of Digital Marketing at EMC• Tom Wentworth, CMO at Ektron• Bradley Smith, Director of Marketing, PR Newswire
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